Team Sachko Sales Representatives RE/MAX First Realty Ltd, Brokerage “Experience Great Real...
Transcript of Team Sachko Sales Representatives RE/MAX First Realty Ltd, Brokerage “Experience Great Real...
Team SachkoS a le s R e p r e s e n t a t i v e s
RE/MAX F i rs t Rea l ty L td , Brokerage
www.TeamSachko .com
“Exper ience Grea t Rea l Es ta te ”
Dave Sachko
A Little About Dave & Team Sachko
Dave and his team sell real estate in Durham Region, Ontario Canada
Dave’s proven systems result in selling 120+ homes each year for 5 years
Ranked 33rd out of over 37,000 agents on the Toronto Real Estate Board
Team Sachko: (7) Agents, (1) Listing Specialist, (1) Office Administrator
Our TigerLead History & Stats
Team Sachko Sells 65 ↔ 85 TigerLeads each year
2009 Started with 100 Leads / Month
2010 Increased to 350 Leads / Month
2014 May, we will receive 400 Leads / Month
When do TigerLead’s Buy / Sell?
65% buy/sell within: 60 Days
35% buy/sell within: 3 Months to 3 Yrs
74% BUYERS
26% SELLERS
Tiger Buyers VS Sellers
Our Tiger Conversion
Valid and Invalid Leads
40% Valid Phone & Valid Email
20% Invalid Phone & Invalid
40% Mix & Unknown
Team Conversion Rates
(valid/valid)
Judy 9.2%
Sylvia 8.8%
Crystal 7.2%
Kelly 7.1%
Overall Tiger Conversion
(valid/valid) 8.07%
4 Agents Closed: 53 Deals
81% of the Tiger Deals in 2013
Agents No Longer with TS Closed:
12 Deals
19% of the Tiger Deals in 2013
Overall Tiger Conversion 1.4%
Tiger Income & Expenses 2013
Total Tiger Leads Closed 65
Total Sales Volume $20,476,040
Average Sale Price $315,000
Average Commission Earned$7,875
Gross Commission Earned $511,901
TigerLead Solutions Expense$66,062
Return on Investment $445,839
How We Define Our Leads by Star Status
New Lead/No Star Lead: A brand new Lead 1 Star Lead: Leads that you are attempting to make contact with 2 Star Leads Leads that we have had communication with by phone or email or face to face
3 Star Lead:
Leads that are communicating and plan to move in the next 30*-90*+ days
4 Star Lead:
Leads that are in the car actively looking at home and/or their house is listed for
sale
5 Star Lead / Past Client:
A client that has had a real estate transaction with you
1 Star Leads: Attempting to Reach
Tiger Lead Registers Notifying Agent Via Text or Email
1. Call Lead Immediately
2. Review Listing Search, Revise Criteria (Daily Alerts & Min Price)
3. Send a PUSH Listings Email
4. Update Lead to (1) Star Status
1 Star Leads: Follow Up System
*Unable to Reach Lead*
1 Star Call Action Plan
Reminder Tasks to Call Lead for 4 Days, Day 30, 6 Months, 1 Year
10 Days of Game Email Drip
Sends Auto Emails On Day: 1, 2, 3, 5, 6, 7, 8, 10, 30, 60, 180, 365
LEADS ALSO RECEIVE: BI-WEEKLY “HOT” NEW LISTINGS EMAILS
2 Star Leads: Communication Made
*First Communication*
Review Listing Search, Revise Criteria (as per conversation), Send a PUSH Listings Email Update to (2) Star Status Remove 1 Star Call Plan Remove 10 Days of Game Email Drip
Apply 2 Star Action Plan
Reminders to Call Once a Month
LEADS ALSO RECEIVE: BI-WEEKLY “HOT” NEW LISTINGS EMAILS
3 Star Leads: Frequent Communication
*Communicating Frequently* Un-save Listing Alert Search & Set up TREB Listing Alerts
Update to (3) Star Status Remove 2 Star Call Plan
Apply 3 Star Action Plan
Reminders to Call Bi-Weekly
LEADS ALSO RECEIVE: BI-WEEKLY “HOT” NEW LISTINGS EMAILS
4 Star Leads: Showing or CMA Booked
*Showing Homes / CMA Booked* Update to (4) Star Status Remove 3 Star Call Plan
Apply Single Task Action Plan:
Reminder to Call
*5 Star Lead / Past Client*
Apply Past Client / Referral Follow Up System
Follow Up System Summary
1 Star Leads: Attempting to Reach Stage
Phone Calls for 4 Days, Day 30, 6 Months, 1 Yr Daily Listings Alerts E-Blast of Listings Every 2 Weeks 10 Days of Game Email Drip
(Day: 1, 2, 3, 5, 6, 7, 8, 10, 30, 60, 180, 365)
2 Star Leads: First Communication
Phone Calls Every Month Daily Listings Alerts E-Blast of Listings Every 2 Weeks
3 Star Leads: Freq. Communication
Phone Calls Every 2 Weeks Daily Listings Alerts from TREB E-Blast of Listings Every 2 Weeks
4 Star Leads: Showing Homes/CMA
Frequent Follow Up & Showings Daily Listings Alerts from TREB
Our Top Tiger Key Tools
Immediate Lead Notifications (Text & Email): We can call immediately after
registration
Rating & Recording Calls, Notes, Etc: Know exactly where we left off with lead
Push Listings Email: Leads want to see homes more than anything else. We send a push to every new lead & also use this feature as a follow up tool to touch base.
Listings Viewed/Alerts: See the homes leads are looking at and set up the listing alert criteria accordingly; regardless if a conversation took place. We set a minimum price range to avoid emailing lease properties and setting “daily” email alerts
Assign a Mortgage Broker: Easy way to share info, pass leads and communicate
Priority Leads: Secondary reminder tool for leads doing a lot of activity on the site
Last Logins: Determining who has logged into their account recently may indicate they are seriously home searching. A great time to ask if they would like to go view homes!
Customize Search: Gives the ability to follow up with a target group and also a great tool for tracking our numbers and results
Other Key Tools
Action Plans with Set Tasks, Reminders & Timelines
Automated Drip Email Campaigns
Daily Tasks/Reminder Summary Emailed Each Morning
Calendar with Ability to Google Calendar Sync & View Other Team Members Calendars
“Hot” New Listings/Featured Listings Mass Emails with Clickable Listings & Links to Website/Accounts – Bi-weekly
Our BEST Tiger Success Stories
Quickest Tiger Sale: 7 days! (registration to deal!)
Oldest to Date Tiger Sale: 1017 days (2 years & 8 months)
Quickest Close: Bought 1st house they saw, 1st time we met!
Toughest Conversion: Tiger provided invalid phone number, through
persistent follow up over months of communication, we got them to provide a valid number; they soon after bought!
Best Repeat Tiger: 3 Deals in 8 Months - One Investor Lead!
Best Referral Tiger: Referral from a Tiger, that never bought/sold
with us, referred us a lead and they bought!