Team Pierjon 12 Profiles Jolliane Leblanc
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FABULYZER By Geneviève Dion, Victor Launay, Jolliane LeBlanc, Pierre Muglia and Steve Nathan
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my 12 profiles
Transcript of Team Pierjon 12 Profiles Jolliane Leblanc
FABULYZERBy Geneviève Dion, Victor Launay, Jolliane LeBlanc, Pierre Muglia and Steve Nathan
LAURISE LEBLANC25 YEARS OLD – NURSE- SAINT-CATHERINE,QC, CANADA - [email protected]
She doesn’t work out a lot. 10$ membership/month
Tall and curvy
No sport devise
She likes fast food
Doesn’t care about calories
She’s curious to try the app but she thinks it’s way too expensive
pains: she’s not happy with her shape
needs: wants to lose a bit of weight and to get more toned
motivations: She goes to the gym but not on a regular basis. One week she can go everyday and the next one, she wont go at all
attitudes: she get demotivated easily
perceptions about their health : sometimes she eats well but after few days she go back to her old habits and eat junk food.
problems with them and wishes for better options: She has difficulty to lose weight because she doesn’t exercise enough and she doesn’t eat healthy.
NICOLAS LAFLAMME22 YEARS OLD, WAITER - MONTREAL,QUEBEC, CANADA - [email protected]
Trains 3-4 times a week – cross fit
Tall and lean
No sport devise
His coach puts him on a diet ( egg, chicken and rice)
Good knowledge of the calories
He thinks that the fat is consumed in the next 48 hours after the activity so he doesn’t believe in the app
Needs: he wants to be in shape, lose a bit of weight
motivations: he has a cross fit trainer
attitudes: he’s motivated for his cross fit competition
perceptions about their health and wellbeing and the solutions they currently use: go to the gym more often and eat more healthy
FLORIAN HEPP23 YEARS OLD – FINANCE STUDENT – MONTREAL, QUEBEC, CANADA – [email protected]
Tall & fit
No sport devise
Good knowledge about the calories
He’s interested by the app but finds the product too expensive
Pains: he doesn’t feel like he’s at his best
needs: to eat more healthy
attitudes: he’s motivated, Works out 4-5 times a week at the gym
perceptions about their health: He knows he’s healthy but fabulyzer might be useful for him
CHARLES GOSSELIN22 YEARS OLD – MARKETING STUDENT – LAVAL, QUEBEC,CANADA - [email protected]
Tall and slim
No sport devise
He doesn’t like to use applications when he works out so he’s not really interested in this product.
Pains: he feels too skinny, not enough muscles
Needs: gain weight and muscles
requirements: He wants to gain muscles so he wants to eat more calories.
Motivations : to be good looking and built
Attitudes: He plays hockey and go to the gym around 5 times a week
perceptions about their health: Thinks that by eating fat, he’s going to gain more muscles so he doesn’t care about his alimentation
GINETTE HUNEAULT52 YEARS OLD – NURSE – MONTREAL, QUEBEC, CANADA, - [email protected]
Curvy
No sport devise
She doesn’t like to go the gym
She doesn’t care about the calories, she looks at the nutritive values
She likes to cook
She doesn’t use any applications on her cellphone so she’s not interested
Pains : talking about weight is taboo
Needs: to eat and drink less, and do more sport activities
Motivations : Yoga, cardio class, she tries to make smaller portions
Problems with them and wishes: She likes to eat to much.
DAYAN BASTISTA25 YEARS OLD- STUDENTS, MONTREAL CANADA,- [email protected]
Chubby
Doesn’t work out
Loves to eat and drink with friends
Pains: he knows he gained a lot of weight recently
Needs: to eat more healthy and do exercise
Motivations: go to the gym once in a while
Attitudes: he knows that he can have good results if he puts some efforts
Perceptions about their health: he knows he’s not really healthy
Problems with them and wishes for better options : he should have smaller portions, eat more healthy and do some exercises
SUZANNE HUNEAULT55 YEARS OLD – SELLER - LANAUDIÈRE, QUEBEC, CANADA – [email protected]
Tall and a bit overweighed
No sport devise
She’s not really concerned about her calories
She wants to try fabulyzer to see if it’s really working.
If the application works really well and gives her good advices about her activities, she would buy it.
Pains: she feels she needs to lose weight
Needs: to eat more healthy and work out more
Motivations: Zumba, pilates and kickboxing
Attitudes: she’s positive that she’s going to lose weight
Perceptions about their health : She feels that her workout could be more efficient
Problems with them and wishes for better options: Even if she works out 3-4 time per week she eats and drink a bit too much.
JUNIOR LAMOUREUX31 YEARS OLD- COORDINATOR AT VIBRANT MARKETING, LONGEUIL,CANADA- [email protected]
Small and fit
Independent professional wrestler
Pains: he would like to be more defined
Needs: to drink less and do more sports
motivations: to perform in his wrestling competitions
attitudes: he likes to take care of his alimentation
problems with them and wishes for better options : he parties too much and drinks a lot
YANN LAROCQUE26 YEARS OLD- MARKETING CORDINATOR- MONTREAL CANADA, [email protected]
Membership to the gym but doesn’t really go
Pains: overweighed/unhealthy
Requirements: needs to be more active and to eat more healthy
Motivations: his membership to the gym
Perceptions about their health: he knows he should lose some weight
Problems: he eats and drinks too much. He likes to party and doesn’t take time to go to the gym.
MÉLISSA LAURENDEAU22 YEARS OLD- RESPIRATORY THERAPIST- MONTREAL, CANADA,- [email protected]
She doesn’t do any sport.
Pains: even if she’s skinny she knows she’s not in good shape
Needs: to eat more healthy and do some exercises
Attitudes: She’s not motivated because she’s already good looking
Perceptions about their health: she knows she doesn’t eat really well and that she needs to do sport
the solutions they currently use: Nothing because she has a good genetic
problems with them: in few years, her metabolism will slow down and she will gain weight. Fabulyzer could be a good solution for her in the future
IZABELLE MOREAU40 YEARS OLD- ACTRESS – MONTREAL,CANADA, [email protected]
She trains a lot.
Pains: she always wants to get better results
Needs: to be less obsessed by her image
Motivations: she’s in good shape, she runs marathons
Attitudes: she’s really motivated to exercise
Perceptions about their health: she’s conscious about her health, that’s why she eats healthy and trains a lot
Problems: she does not know how to improve her performance. fabulyzer could help.
JACQUES LEBLANC55 YEARS OLD- RETIRED POLICE OFFICER- MONTREAL,CANADA- [email protected]
Tennis pro
Pains: He has diabetes and he wishes he could loses his belly fat
Needs: to eat more healthy
Motivations: Improve his tennis game
Perceptions about their health: he knows he should be more careful about his alimentation especially because of his diabetes.
Solutions currently use: tennis 3-4 per week and exercise ( stairs master)
Problems: he really has difficulty to change his alimentation. Fabulyzer could help him to manage his fat.
DIFFICULTIES ENCOUNTERED Getting someone’s attention / trust
Taking notes
Bringing back someone to the sports subject
Being authentic
Follow the planned questions (virtually IMPOSSIBLE)
Asking some “personal” questions to a stranger
