Team Pangaea, Wed. Nov. 28 TingzhenEmiJohn GundeepFanxingJeffrey ENGR145 High-Tech Entrepreneurship...
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Transcript of Team Pangaea, Wed. Nov. 28 TingzhenEmiJohn GundeepFanxingJeffrey ENGR145 High-Tech Entrepreneurship...
Team Pangaea, Wed. Nov. 28
Tingzhen Emi John Gundeep Fanxing Jeffrey
ENGR145 High-Tech Entrepreneurship Final OAP
Process & Problem IdentificationIdentified problems that could be turned into business opportunities
Decided to explore market opportunity for “Mobile Social Networking”
Conducted primary research to understand the needs of 5 use cases
High School StudentCollege Student White Collar
ProfessionalsBlue Collar
Professionals Traveler
Problems:• Finding potential business partners/employees• Relationship building with employees/colleagues• Connection with other people in the working environment• Collaborative calendar access
Based on feasibility, market size, viral effect, mobility, competition and personal interest, we selected white-collar group as our first bowling pin
Built Business Concept for MobiLinkTM
Product Overview: MobiLink
Profile Sharing and Viewing
• Users generate profiles containing business, personal, and contact info
• Profiles are broadcasted and received via Bluetooth by nearby mobile devices
• Users can customize their security and viewing features
• Updates made to profiles are synced with an online server and updated on the mobile devices of friends who are not in the current vicinity
Real-Time Alerts
• Users can customize their application to display alerts when certain people enter or exit the room
Dynamic Calendaring
• Allows users to quickly schedule meetings
• The application identifies free spots in both schedules, calculates itineraries, and syncs new meetings with other devices and computers
A
Users
B
“Pull Strategy” – Users B’s profile is sent to User A and networks of User B are displayed
& Wi-Fi
• User A launches Mobilink• User A wants to know the network of User B
Query sent to online server for information
A
C
• User A has asked for alert when C is in proximity
Pre- selected request sent
“Push Strategy” – When C enters, participant info resembles information needed by User A, hence an alert is sent
& Wi-Fi
Database ServersA
• User A wants to upload the information on the web client
Wi-Fi
Contacts updated in the database and sent to Web Client
www.lpi.com
Web Client
A
B
• User A and B want to use “Group Calendaring”
Wi-Fi
“Pull Strategy” – Calendar info is retrieved and database is updated with new appointment
Internet social networking users
Revenue of Mobile Social application
Social community access
Advertisement
Downloading
Market Analysis
12%
20%
Business Model
Year 1 Year 2 Year 3
Financial ModelAssumptions Initial
Figure% of Target Market
we attract10%
Visitors that download
20%
Visitors that pay 10%
Yearly Attrition rate 10%
Customer Care 5%
Acquisition Cost per customer
$1.20
Ads per day per Customer
3
CPM $4
Subscription fee $5
Employee Headcount 14
Operating Profit: Year 1 - Year 5
-$50,000,000
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
1 2 3 4 5
Year
Revenue
Costs
Profit
Go to Market Strategy Plan for Market Expansion
2009 2010 2011 2012 2013
U.S. Mobile Phones Users U.S. Mobile Carriers Global Expansion
Enter US Market
Before crossing the chasm Crossing the chasm
Goal Building User Base (B-C) Entering mainstream (B-B)
Action plan
Viral Marketing ( blogs, forums, social networking site such as LinkedIn.com) Tech-conference, RoadshowsSpokes-personPromotion/Contest
Build software into mobile phones Form partnership with mobile service providers: AT&T, Verizon, T-Mobile etc.
Result 2.5 million users 39 million users
Competitor Competitor’s Strength MobiLink’s Strength Locates users with Sprint GPS-enabled phones in real time Sends proximity-based messages
Bluetooth technology fills in the gaps left by GPS Allows access to random users
20+ million unique users worldwide Interconnects to 100+ mobile operators and media companies
Gives real-time alerts Enables dynamic calendaring
Available in more than 22 U.S. cities Enables the meeting of crushes and friends-of-friends
Available wherever the bluetooth devices come in range Gives real-time alerts
Competitive Analysis
Potential Risks
Competitors
Technology
Founding Team & Employees
& launches Mink applicationMike enables
Mike Brown
Mike’s iPhone detects the presence of Chi-Hua, Tom & Alex
Allows the user to connect to others in “real-time”•“View Profile” provides information about the people in the proximity• “Social Proximity Graph” tells the user about the networks of a specific person in the room• “Customized Alert” informs the user about the presence of a specific person/group once they arrive
Mike checks for common networks btw Chi-Hua & him in the roomMike meets Chi-Hua via Alex Gould
Alex Gould
Business Contacts
Mike & Chi-Hua wish to have lunch together on some other day
Chi-Hua opens the “Group Calendar” feature, chooses Mike Brown from business contact list and clicks on the “Sync” button
Chi-Hua’s calendar displays the free slots on Mike’s calendar along with the geographic location of Mike’s previous meeting
Makes “real-time” scheduling of meetings /appointments quicker & efficient
Lunch with Mike Brown
Chi-Hua & Mike schedule their lunch on 26th November (12 noon)
AssumptionsUnits
Office Space Sq. ft per employee ft 250
Cost per Sq. ft ($) per month $ 2.50
Months per year 12
Customer Care Customers that need customer care % 5
Customers that are Tier one % 80
Customers that are tier two % 20
Cost per call/Tier 1 $ 1.00
Cost per call/Tier 2 $ 10.00
Acquisition Costs Cost of leading potential customer to website($) $ 1.00
Cost of enrolling customer to use product $ 0.20
Total Cost of acquiring 1 customer ($) $ 1.20
Marketing Cost per Tech conference $ $500
Conferences attended per year $ 10
Market Assumptions Total US mobile population 270,000,000
Annual growth rate of US mobile industry % 8%
White collar group in the US % 40%
New visitors coming to the site % 10%
Growth rate of visitors coming to the site per year % 10%
Visitors downloading the software % 20%
Yearly growth rate of visitors downloading the software % 10%
Visitors who become paying customers % 30%
Growth rate of visitors who become paying customers % 10%
Yearly Attrition rate % 10%