Team Members
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Team Members Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard
description
Team Members. Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard. Kellogg's - General Mills in food fight . vs. 28 million boxes recalled. Stocks dropped dramatically on June 25 due to a massive recall of 3 of Kellogg’s best selling cereal. - PowerPoint PPT Presentation
Transcript of Team Members
Team Members Karyn Dilone
Carmen Marin Jessica Toporoski
Crystal Allard
vs.
Kellogg's - General Mills in food fight
34%
31%
14%
10%
7% 4%
Kellogg’s Leader Of Market Share:General Mills A Close Second
KelloggGeneral MillsKraftPrivate LabelPepsiCo (Quaker)Other
Stocks dropped dramatically on June 25 due to a massive recall of 3 of Kellogg’s best selling cereal.
28 million boxes recalled
In a press release on October 21, 2010, they announced a 4% decrease in their 2010 financial forecast:
Kellogg Company President and CEO, David Mackay, commented, “2010 has clearly been a challenging year, and we are disappointed with our third quarter performance.”
• Weak performance• Intense competition• Lingering effects of
cereal recall
2 year Common Stock Comparison
Balance
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Liquidity
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Wk kellog
“…these two giants each have just over 32 percent of the market.”
“Though they still dominate the $7.5 billion U.S. breakfast cereal market, Kellogg’s and General Mills have moved into other food categories.”
By: Tom Costello
Cereal is a $7.5 billion business. Each morning, millions of Americans consume a product from one or both companies.
