By: Samah Tout and Bing Liu Team Potassium Sigma Nov. 20,2007.
Team If Presentation Nov 2011
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Transcript of Team If Presentation Nov 2011
![Page 1: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/1.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 2: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/2.jpg)
TomGraphic Design
ReubenMotion Graphics
AmyProducingFilm & TV
SheetaIllustration
ChrisDigital Media
KirstyInteractiveInstallation
DarioComputer Science
SimonFilm/VideoInteractive
PlayUsBriefInsightManifestoFocusIdeaOutput
Video 2
![Page 3: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/3.jpg)
The Brief
•Amplifying the tiny
•Collaboration and participation
•Creating a layer to reveal a layer
UsBriefInsightManifestoFocusIdeaOutput
![Page 4: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/4.jpg)
ObservingUsBriefInsightManifestoFocusIdeaOutput
![Page 5: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/5.jpg)
Our insight...
“Londoners value their time.”
UsBriefInsightManifestoFocusIdeaOutput
![Page 6: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/6.jpg)
•Team If asks “What if?” and makes joyful things happen
• Inbetween A and B there is often boredom and monotony
•Bringing the inbetween places to life
•Somewhere between A and B there is something great waiting to happen
UsBriefInsightManifestoFocusIdeaOutput
![Page 7: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/7.jpg)
Ourgoalistofillinthe ‘lost minutes’
to make them surprising and fun
Focus
UsBriefInsightManifestoFocusIdeaOutput
![Page 8: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/8.jpg)
Transitory SpaceMovementInteractionReal world/physicalVirtual PlatformLondonLivePlayful Nature
VisualsLightAll inclusiveFreebies
EndlessChange the world
PositiveGroup EnhancementOpen to everyoneReward those who opt inAbility to grow
Must
Could Would
ShouldUsBriefInsightManifestoFocusIdeaOutput
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Interact London
UsBriefInsightManifestoFocusIdeaOutput
![Page 10: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/10.jpg)
Will you opt-in?UsBriefInsightManifestoFocusIdeaOutput
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What happens?
We would use the data we collect to provide the user with a distraction that is relevant and suitable to the moment they are in.
Accelerometers, GPS,camera feeds, trip wires,trafficdata,microphones, pressure sensors, weather etc.
Mechanical sculptures, mobile games, actors, jokes, music, artwork, facts, vouchers etc.
Team If’sFun Curator
UsBriefInsightManifestoFocusIdeaOutput
![Page 12: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/12.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 13: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/13.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 14: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/14.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 15: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/15.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 16: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/16.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 17: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/17.jpg)
We want to open our idea out to everyone.
What distractions can you think of for
London?
UsBriefInsightManifestoFocusIdeaOutput
![Page 18: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/18.jpg)
UsBriefInsightManifestoFocusIdeaOutput
![Page 19: Team If Presentation Nov 2011](https://reader031.fdocuments.us/reader031/viewer/2022020423/568c34291a28ab02358f63a9/html5/thumbnails/19.jpg)
Thank you for your time.Questions?
UsBriefInsightManifestoFocusIdeaOutput