TEAM EPINEPHRINErace plan 2002

ADVENTURE Racing

The Ultimate in Ultra Endurance CompetitionCo-ed Teams, Multi-day, Non-stop EventsA Test of Athletic Abilities in Every Sort of Non-Motorized Mode of TransportationRemote, Harsh Racing LocalesPushing the Limits of Mind, Body, Speed and Efficiency in the Name of Adventure

ADVENTURE Racing

The Fastest Growing Endurance Sport in the World

International Competitors Representing 20-30 Different Nations Can Be Found at a Single Event

ADVENTURE Racing

Examples of Corporate

Involvement

Discovery Channel

Isuzu

Mastercard

Mild Seven Tobacco

Red Bull

Nokia

Hi-Tec

Balance Bar

Elf Aquitane

Salomon

USA Network

TEAM EPINEPHRINE

One of 15 Elite, Professional Adventure Racing Teams Worldwide

Established Experts in all Distances of Adventure Racing - from sprints (3hours) to middle distance (24-36 hours) & expedition (7-12 days).

Paul Romero TEAM EPINEPHRINE

2000 Competitor Magazine’s “Adventure Racer of the Year”Personal TrainerProfessional SpokespersonFounder and Director of E-Camps, Adventure Racing SchoolAdventure Racing ConsultantFlight Paramedic

Paul Romero during a passport check, Day 3 - EMA, Brazil 2000

Adventure Racing SpokespersonAdventure Racing Clinics and Training InstructorCo-Director, E-Camps, Adventure Racing SchoolProfessional Ski CoachCustomer Relations Associate (Educational Consulting)

Karen Lundgren TEAM EPINEPHRINE

Karen Lundgren during a bike/water crossing,

Hi-Tec Adventure Race Series, Dallas, TX 2000

Race Director and Adventure ConsultantChampion High Altitude Marathoner International Finance Manager

Ernesto Rivas TEAM EPINEPHRINE

Results 2001

Cal Eco 24 hour Adventure Race Series Championship, 1st placeCal Eco Finals, Downieville 48-hr Adventure, 1st place Mild Seven Outdoor Quest, Lijiang, China, 2nd place stage 4, 10th place overallDiscovery Channel World Championships, SwitzerlandExpedition BVI - 4 day stage adventure race – British Virgin Islands, 5th place overallNational Championships/Balance Bar 24 hour, CA, 4th place

EPINEPHRINE’S

Other Notable ResultsEco-Challenge, Morocco (Rookie/Lottery Team) , 8th place 1998ELF Authentic Adventure, Philippines, 2nd, 1999Eco-Challenge, Argentina 11th place 1999Eco-Challenge, Borneo Malaysia, 10th, 2000 Expedição Mata Atlântica 2000-Brazil, 1st placeELF Authentic Adventure 2000 - Brazil, Competitor

TEAM EPINEPHRINE

not just world class athletes

AmbassadorsSpokespersonsReputation and ImageTraining and CoachingSales and MarketingMotivational Speakers

TEAM EPINEPHRINE Sponsors

AstaAstafactorfactor

Antioxidants for Ultimate Antioxidants for Ultimate RecoveryRecovery

A Sponsor Partnership

Financial BackingTravelEntry FeesEquipment

Joint and Cooperative PromotionTeam Name AffiliationProduct Development, Testing & PromotionMedia Coverage/Advertising

Media

Adventure Racing Continues to Grow in Terms of Media Coverage

Audience: Wide Range of Viewers Living Vicariously Through Adventure Racing Television Coverage

New Adventure Racers are 25-45 with a High Level of Disposable Income

MediaNational and International Television, Print Media and Internet that have presented documentaries, special segments and feature stories involving TEAM EPINEPHRINE.

Discovery ChannelOutdoor Life NetworkESPN2LA TimesWall Street JournalNBC DatelineOxygen NetworkTrail Runner MagazineSports Illustrated for Women

USA NetworkEurosportCNNCompetitor MagazineNational Geographic Adventure MagazineNumerous International networks in South America, Asia, Australia, and Europe

Sample Media Coverage

1998 Eco-Challenge, Morocco - Coverage on Discovery Channel featuring Team Epinephrine

• 1.4 million households• Over 2 million viewers• Broad demographics

Primarily Upscale Male Viewers• Over 429 print media articles were published on this

event

2001 Mild Seven Outdoor Quest (MSOQ) - China• 2000 television programs worldwide• 400,000,000 homes worldwide• Coverage on OLN• In-flight coverage on Cathay-Pacific, Quantas,

Singapore and American Airlines

Schedule 2002Cal Eco Race Series (US)Balance Bar 24 Hour Race Series (US)Mild Seven Outdoor Quest (China)Expedition Mata Atlantica (Brazil)Eco-Challenge (TBA)Appalachian Extreme (US)Extreme Adventure Hidalgo (Mexico)Eco-Peugeot (Argentina)Expedition Ohio (US)

ContactTEAM EPINEPHRINE

Bernice Pierson, Universal Sports Marketing

bpierson@sdspirit.com

epinephrine_ar@hotmail.com

www.teamepinephrine.com