Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)
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Transcript of Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)
![Page 1: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/1.jpg)
Blink: The Fine Art of Creating
Experience Maps
By: Kathryn Kitchen
Ashley Hamilton, Daniel Maldonado, Annika Mak, Angelina Izzo
![Page 2: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/2.jpg)
Group 2 Fa102b Professor Klinkowstein
Intro
● Blink uses Experience Maps to articulate how people interact with a product.
● Experience maps are “a visual representation of the users’ journey over time”
![Page 3: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/3.jpg)
Intro
● Different types of research methods are used to create experience maps, such as:○ longitudinal studies, retrospective interviews,
ethnographic research, and other observational studies.
Group 2 Fa102b Professor Klinkowstein
![Page 4: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/4.jpg)
Intro
● Clearly articulated goals, usage, wants, needs, and
opportunities are included in the creation of the
experience map.
● The fun part is deciding the attributes that best illustrate
the user’s story.
Group 2 Fa102b Professor Klinkowstein
![Page 5: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/5.jpg)
Target Users
● Goals - what user hopes to achieve
● Usage - how often/when/why a user uses a product
● Wants and needs - other features the user could enjoy in the future
● Opportunities - future possibilities to address users’ wants and needs
Group 2 Fa102b Professor Klinkowstein
![Page 6: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/6.jpg)
Engagement with the Product
Scenarios that influence product success:
● Issues with product
● Use of other devices that influence success
● Differing opinions in satisfaction = opportunities to improve
● Opportunities to meet users’ unmet needs
● “Delighters” - features that users would love but didn’t know they need
Group 2 Fa102b Professor Klinkowstein
![Page 7: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/7.jpg)
User Flows
● Phases over time: discover, 1st time use, search, purchase, continuous use
● Shopping experience: search, review, choose product, purchase
● First-time use experience: download, 1st time use, use of product over time
● Finding a restaurant: decision making process to dine out
Group 2 Fa102b Professor Klinkowstein
![Page 8: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/8.jpg)
Influencers
Influencers affect satisfaction and use with a product:
Group 2 Fa102b Professor Klinkowstein
● User goals/needs of product● User expectations of product● Use of devices at different times● Use of different applications● Product failure/success● User understanding of product
● Emotions with product● Physical environmental influencers● Issues with product● Opportunities to meet user needs
![Page 9: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/9.jpg)
Visualization
The data moves to a soft copy format to finesse the details.
● Focus is on attention presentation and messaging finesse● Identifying where to use illustrations to emphasize key points ● Color, font, layout, iconography, and symbols added to convey the data ● Balance words with visualization
Group 2 Fa102b Professor Klinkowstein
![Page 10: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/10.jpg)
Conclusion
If you were given five minutes to talk, how would you summarize which three things everyone should care about? Visual illustration like an experience map is very effective; it’s like a dashboard of the UX, something that helps everyone quickly connect to the data and the user journey. The result is a compelling representation that reveals how users engage with technology and provides insights for design.
Group 2 Fa102b Professor Klinkowstein
![Page 11: Team Design Presentation on Experience Maps (Social Media/Web Design FA 102B)](https://reader038.fdocuments.us/reader038/viewer/2022100800/58ed863e1a28ab587f8b4637/html5/thumbnails/11.jpg)
This is the fine art of creating a User Journey Map
Group 2 Fa102b Professor Klinkowstein