Self-Guided Social Media Training Guide Presentation

LaTrece Bright, Marie Gladue, Lisa Hill, and Melinda Jeffrey

AET/562

February 20, 2017

Dr. Sean Spear

Overview● Organizations are more

efficient through the use of social learning.

● Engaging applications with a variety of uses

● Purpose of the guide

● Guide-user expectations

Social Learning■ The process in which individuals observe the behavior of others and its

consequences, and modify their own behavior accordingly. – Observation (environment) – Retention (cognitive) – Reproduction (cognitive) – Motivation (both).

■ Learning in groups – Insights– Skills

Problem Solving

Problem solving becomes more productive and efficient when social learning is implemented. Through social media, an organization can utilize a network of problem-solving resources that will increase productivity and the efficiency of an organization.

● What role does social learning play in addressing business problems?

○ PLN’s○ CoPs○ Collective Ideas

Problem Solving Continued● How does social learning affect an employee’s perception of a problem?

● How are problem-solving processes similar and different when addressed via social learning versus formal training?

○ Scaffolding○ Opinions○ Cooperative problem-solving

FormalLearning

SocialLearning

● Broad information base.

● Free-flowing● Particitive

● Limited information base.

● Structured● Passive

Cooperative

Learning

Addressing Business Issues and Strengthening Relationships through Social Learning

■ Organizations need to be agile

■ Collaborative nature of tools accelerates the resolution of business issues

■ Minimizes the amount of effort a member has to contribute towards the solution

Addressing Business Issues and Strengthening Relationships through Social Learning

Continued

Side benefit: members get a chance to interact with people outside their immediate work community

Result: Short and Long Term Benefits to the organization and its members

Social Media ToolsThe Social Media Tools we choose to focus on included:■Facebook■LinkedIn■Wiki’s ■YouTube

Benefits■ Platforms are familiar to employees who

engage in social media■ Collaboration and conversation among

employees increases through social networking

■ Global networkingLimitations■ Privacy and sharing of confidential

information■ Limits face-to-face communication among

employees and others■ Need to manage and update multiple sites■ Risks of inappropriate content and sharing

which could result in violation of company policies

Social Media Tools ContinuedToday, companies all over the world are employing social learning and social

media platforms to grow their businesses. They are encouraging employees to engage in social media and social learning, but businesses and organizations alike must ensure that their employees know and understand the roles and responsibilities of using social media in the workplace.

Employees must be ■ provided with a general overview of what they can and cannot do ■ they must understand the purpose behind the guidelines ■ they cannot be told what they can and cannot post on their personal social

media pages (Jones, 2012)

Businesses Using Social LearningLockheed Martin“Project Unity”--with more millennials being employed there was a compelling need

within the government sector to communicate through social media which would allow for discussion forums, weekly activity reporting, and more all while maintaining a cohesive user experience to ensure that information could be integrated to maintain security (Pardon, 2008).

Nationwide Insurance Created a microblogging tool much like Twitter that was only accessible by employees but

allowed employees to communicate authentically with one another. It allows for employees to post articles talk about work they are doing, announce events, ask questions, or join work related groups relevant to their personal interests or company needs (Miller, 2010).

ReferencesBozarth, J. (2010). Social media for trainers: Techniques for enhancing and extending learning. San Francisco,

CA: Pfeiffer.

Emerging technologies in education. (2017). Retrieved from

http://learnwith.tech/ed587wpms-s16/sa/2016/04/10/chapter-12-social-networking-applications-and-social-learning-edmodo/

Gyonlineng. (2017). Retrieved from http://gyonlineng.com/tips-connecting-right-target-audience-social-media/

Jones, J.A. (2012). Ten tips for creating a social media policy for your business. Retrieved from

http://www.socialmediaexaminer.com/10-tips-for-creating-a-social-media-policy-for your-business/

Miller, L. (2010). At Nationwide, Yammer links rank-and-file with the C-suite. Retrieved from

https://www.ragan.com/Main/Articles/36110.aspx

Nussbaum-Beach, S., & Hall, L.R. (2012). The connected educator: Learning and leading in a digital age.

Bloomington, Indiana: Solution Tree Press.

References Continued

Pardon, G. (2008). What is Unity? Lockheed-Martin’s implementation of a social computing platform wows Enterprise 2.0 conferees.

Retrieved from http://itknowledgeexchange.techtarget.com/whatis/what-is-unity-lockheed-martins-

implementation-of-a-social-computing-platform-wows-enterprise-20-conferees/