Presented by:Rich Messina, Julio Olivo, Ramona Rudingsdorfer

T E A M 2

The Next Big Thing

Worldwide Cyber Attacks

Lockheed Martin should focus on expanding to countries with higher cyber attacks of 10% >

cybersecurityventures.com

Cyber Breaches, 2015Worldwide Incidents 169 million files were exposed. Over 781 publicized breaches across the financial, business, education, government and healthcare sectors Security incidents increased over 38% Only 38% of companies worldwide claim to be prepare for a cyber attack 81% of business report that cyber attacks were successful due to lack of security service 63% of businesses don't have a fully mature method to track and

control sensitive data

Cyber Security Growth• Cyber Security market is projected to grow 12- 15% per year through the next decade• The worldwide cyber security

market grew from 3.5 billion (2014) to $75 billion (2017)• The demand continues to

increase • Bank of America cyber

security budget increased from $14 billion- $19 billion • J.P. Morgan and Chase Co.

cybersecurity budget doubled

2016 2017 2018 2019 2020 2021

122.45135.43

149.79165.66

183.22202.36

Market Sales by Billions (US $)

Strengths

Defense and Security Focus

Technology Orientated No Substitutions Always Innovating

Why Penetrate the Cyber Security Market?

Opportunities

Growing Market Global Demand High Potentials Low Barriers of Entry

Threats

Political Differences Competitors Possibility of Low Market

Share Physical/Environmental

Attacks New Technology

Weakness

8% of revenue comes from International Sales

High Competition

Vision: ”Be the global leader in supporting our customers to strengthen global security, deliver citizen services, and advance scientific discovery.”

VALUE ADDEDP2Excellence - Engineering for a better tomorrow to help the future to arrive

KEY CAPABILITIES • Data Center Operations• Disaster Recovery & Continuity of Operations• End-User Services• Engineering & Testing Services• IT Security• Network Infrastructure Operations• Process & Project Management• Cloud Computing• Cyber Security

Realibility Innovation Partner

Strategy: Become one of the top 5 cyber security companies in the 5 main finance countries that hold high cyber attacks within the next 5 years

Quality

Mission: “We solve complex challenges, advance scientific discovery, and deliver innovative solutions to help our customers keep people safe and provide them essential services.”

BRAND VALUE• Do What‘s Right • Respect Others • Perform with Excellence

Lockheed MartinCurrent Cyber

Solutions

Lockheed MartinFuture Cyber

Solutions• Support nearly 1.5 million users, 100,000

workstations and 27,000 mobile devices• Maintain 26 high performance computing

systems with 417,000 computational cores• Administer more than 40 petabytes of storage• Oversee more than 6,000 servers• Control 325,000 network ports at all security

levels• Resolve 300,000 helpdesk incidents processed

per year• Deploy more than 8 million security updates

annually• We are located at more than 2,000 customer

locations in all 50 states and overseas

• Obtain a higher market share in the global cyber security market

• Rise from the 65th position ranking (Ranked 65 out of 500 top Cyber Security companies)

• Increase the 40 petabytes of storage to 60 by expanding into global markets

• Increase the serves to meet global demands• Move from a governmental contract company

to a Business to Business provider in the cyber solution sector

Types of Cyber CrimeMost Common Types of Cyber Attacks:

Share of malicious computer activities: Overall percentage of cyberattacksMalicious code: Code in any part of a software system or script that is intended to cause undesired effects, security breaches or damage to a systemSpam zombies: Computer connected to the Internet that has been compromised by a hacker, computer virus or trojan horse and can be used to perform malicious tasks of one sort or another under remote directionPhishing web site hosts: They use spam, fake Web sites, crimeware, and other techniques to trick people into divulging sensitive informationBot: Spamming to hosting fraudulent Web sites

Key Components for Choosing a Target Group

1.Top Revenues by Segments

2.Vulnerability to Cyber Attacks

3.Global Competitors4.Political Stability

Market Segments

Global Cyber Crime

Countries Lockheed should focus on: 1. United States 2. Britain 3. Germany 4. Brazil

5. Spain

USA 

China UK

German

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Italy

Brazil

Canad

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Sp

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Assets in Billions (US $)

Assets in Billions (US $)

CHINA

Share of malicious computer activity: 9%Malicious code rank: 2Spam zombies rank: 4Phishing web site hosts rank: 6Bot rank: 1Attack origin rank: 2

GERMANY Share of malicious computer activity: 6%Malicious code rank: 12Spam zombies rank: 2Phishing web site hosts rank: 2Bot rank: 4Attack origin rank: 4

BRITAINShare of malicious computer activity: 5%Malicious code rank: 4Spam zombies rank: 10Phishing web site hosts rank: 5Bot rank: 9Attack origin rank: 3

SPAIN Share of malicious computer activity: 4%Malicious code rank: 10Spam zombies rank: 8Phishing web site hosts rank: 13Bot rank: 3Attack origin rank: 6

BRAZIL

Share of malicious computer activity: 4%Malicious code rank: 16Spam zombies rank: 1Phishing web site hosts rank: 16Bot rank: 5Attack origin rank: 9

Brazilian Banking Federation stated in a 2015 report, cybercrime causes 95% of losses for Brazilian banks

Three of the top five largest Brazilian companies are banks

Global CompetitorsCurrent positioning in the dimensions of brand awereness and innovation:

Lockheed Martin:Lockheed Martin is positioned in the center since it focus are contracts with governments and state departments

Root9B:Root9B has been recognized as most innovated company due to their focus on security for service companies

RSA:Rivest-Shamir-Adleman known as RSA has been noted as the most trustworthy brand.

IBM:IBM has been recognized as the fast growing security company

High reputation / brand awarness

Low reputation / brand awarness

Innovation follower Innovatio

n leader

Global Entry Strategy

Brazil 2017

Britan 2018

Germany 2020

Cascade Model

Advantages Disadvantages • Low Resources Needed

- Easy to Plan and Control

- Easy cost estimation - Low Investment Risk

• Not first leaders in cyber security

• Market barriers

Evaluation

Key Partners

- Current Partners

- Universities - Research Labs

Key Activities

- Software Development

- Customer Integration Process

- Problem Solving

Value Propositions

- Embracing the future by participating in it.

- Engineering for a better tomorrow with excellence

CustomerRelationships

- Face to Face Interactions

- Brand Awareness

Customer Segments

FINANCE SECTOR- Banco

Bradesco Finangaments

- Caxa Economina Federal

- Banco J Safra - Banco Itau - Banco do

Estado - Rio Grande do

Sul - Banco

Panamericano - Banco

Santander - Banco do Brazil - CitiBank

Key Resources

- Human Resources

- Networks / Business Contacts

- Servers / IT / Hardware

- Internet

Channels- Technology

Fairs - Conferences - Newsletters /

Professional Emails

- Personal Representation (Face-to-Face)

- Sponsorships

Cost StructureAll Expenses are conducted in the US:- Human Resources - Infrastructure - Payroll - Utilities - Marketing - Finance

Revenue Streams- Project Based Pricing - Management and Maintaining Cost - Consulting

Lockheed Martin

Cyber Security Business Canvas

Model for Brazil

Geocentric Strategy with Transnational Research Labs

Internationalethnocentric

Globalgeocentric

Multidomesticpolycentric

Transnationalregiocentric

Degree of local responsiveness

Deg

ree

of g

loba

l res

pons

iven

ess

Lockheed Research

Labs

Home based international strategy with the center in the USA

Lockheed Cyber

Security

Transnational research labs to stay innovative:• Collaboration with Universities in USA, Germany, India,

Singapore, and Japan in fields of physics, leader technique, technology and IT to get High Potentials

• Set up own internal institutions e.g. High Performance Awards

• Collaborate with Technology Institution

The Time is NOW!!!

Conclusion • The Cyber Security Market continues to increase at a rapid rate• Financial companies rank 4th in most cyber attacks were the demand

for cyber security continues to rise • In 2015, 95% of Brazil’s financial sector reported losses due to cyber

attacks• Lockheed Martin has the opportunity to enter the cyber security market in Brazil

by developing cyber security solutions/services that caters specific needs of many finance companies

• In addition, Lockheed Martin will be able to increase its international revenue since only 9% of informational technology revenue was conducted in international sales

Lockheed Martin Future Plans

• Enter the financial market for cyber security solutions in Britain 2018• Enter the financial market for cyber security

solutions in Germany 2020• Explore opportunities in other cyber security

markets • Invest in Research Labs for new security systems• Research for new technology development • Quantum Computing

QUESTIONS?

THANK YOU