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ELP 2015-16: Expression of Interest

Team Information

No. Student Name PG ID Mobile No. Class Section

1 Kunal Krishnan 61610176 +91 9953458345 I

2 Bhagawat Rawat 61610297 +91 9913844737 I

3 Srinivasan Gopalakrishnan 61610391 +91 8197222250 I

4 Nakul Jayadevan 61610812 +91 9884024014 K

5 Arpit Gupta 61610882 +91 8698689079 K

Projects being applied for:-

I agree to take up this project, as a part of this team, if the team is selected.

Please type in e-mail ids of the team members:-

1. kunal_krishnan2016@isb.edu

2. bhagawat_rawat2016@isb.edu

3. srinivasan_gopalakrishnan2016@isb.edu

4. nakul_jayadevan2016@isb.edu

5. arpit_gupta2016@isb.edu

Preference ELP No. Title of the Project

1 ELP-034 Identify and merchandise products for the marketplace, and improve supply chai

and distribution side.

mailto:kunal_krishnan2016@isb.edumailto:kunal_krishnan2016@isb.edumailto:bhagawat_rawat2016@isb.edumailto:bhagawat_rawat2016@isb.edumailto:srinivasan_gopalakrishnan2016@isb.edumailto:srinivasan_gopalakrishnan2016@isb.edumailto:nakul_jayadevan2016@isb.edumailto:nakul_jayadevan2016@isb.edumailto:arpit_gupta2016@isb.edumailto:arpit_gupta2016@isb.edumailto:arpit_gupta2016@isb.edumailto:nakul_jayadevan2016@isb.edumailto:srinivasan_gopalakrishnan2016@isb.edumailto:bhagawat_rawat2016@isb.edumailto:kunal_krishnan2016@isb.edu

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The following consumer decision-making funnel and the operational process chain reflect our understanding in terms of

the objectives and various challenges that need to be addressed, and corresponding solution strategies and the impact

they will have on the top line and bottom line of Deal TV.

Marketing Strategy at various stages of consumer decision making process

Operational value chain covering the Order-to-Cash cycle

Customer Order

xible Shipping Price: Apply volume

ed pricing on items to reduce money

on shipping

prove Customer Flexibility through

duct:Currently, there are no options

cancel order on website and to

/update orders at the last minute.

duct improvements that address

se issues will improve flexibility, ASP

decrease unnecessary cancellation.

ephony as a customer touch-point:

center has outbound marketing

ssaging, which can put-off a customer.

o, when cancelling the product order,employee tries to influence the

tomer into retaining the product.

ndardizing this garners positive

tomer reviews

xible Delivery Window: A delivery-

dow preference at ordering time will

ult in lower returns, an efficient

lling mechanism

ailability of virtual fitting: The fit &

related returns can be reduced by up

50% using virtual fitting solutions suchVirtuesize, Shoefitr etc.

On demand Delivery:Avoid over

servicing clients & mitigate risks of badreviews due to delivery, plus cost savings.

Reduce Warehouse processing time:

Effective warehouse management

software, and increased speed of

delivery. Also, an efficient system needs

less labor and reduces wastage

Optimize Inventory:Efficient forecasting

through statistical models to reduce

inventory holding & transportation costs.

Penalties in Third-Party Contracts:

Include Customer lifetime value as a

parameter in the Service level

agreements. This will help with customer

retention and reducing delays

Include drop-off points:Specific Drop off

pts in villages can help increase delivery

efficiencies and reduce delivery clutter.

Improve data communications:Knowing

where every package is, knowing its

status and having the ability to re-route

deliveries in real time represent the key

to mastering the final mile of the supply

chain.

Reduce Fraudulent

Claims:Use prevention and

detection tools such

as a real-time scoring

engine that evaluates

and reduces the risk

level of transaction

during the

authorization

process

Improve other basic

checks during

payment process:

Currently, there are

no checks on

information entered

by customer such as

mobile OTP or email

confirmation. Include

these basic checks to

ensure that

fraudulent claims are

reduced

Efficient Cash

Handling:Use third party

vendor wallets s

as PayTM, PayU

money etc. to

manage paymen

Drop off points

Reduced Costs &

additional bene

Flexibility of pay

modes, additioncash back incen

and reduced ris

along with low

money holding t

Returns: No que

asked return po

- on demand pic

and packing ser

at drop off poin

unmatched cust

service.

Order Processing FulfillmentCash Managem

Returns

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Solution ExampleInventory and Forecasting process

Inventory Parameters

Inventory Optimization Model

Team:We have formed our team ensuring that we bring in skill sets that align well with the needs of the project.

Underlying our diverse backgrounds and industry experience are the core competencies of operations, supply chain

management, e-commerce and inbound and outbound marketing, which will be ideal for the project which runs throughthe entire value chain.Arpit Gupta - Digital Marketer turned Entrepreneur of a B2C e-commerce firm. Has extensive hands on experience in

marketing management of specialty portfolios and also has the experience of developing a customer focused niche

industry from scratch to break-even to profitability.Bhagawat Rawat- Operations person with experience in managing key plant turnarounds and multimillion dollar

projects often involving multiple stakeholders. He cements the group with providing a bottom line strengthening

approach to the activities.

Kunal Krishnan- Supply Chain Professional with 7.5 years of experience. Prior to ISB, he was Manager within the

Consumer Goods vertical with Accenture Management Consulting. He has created forecasting, inventory management

and network optimization solutions for clients across industries such as Consumer Goods and Consumer Electronics.Nakul Jayadevan- A mass media graduate with a major in advertising from St. Xavier's, Mumbai has 3.5 years of

experience working towards helping a global brand, Red Bull, establish a local face here in India. He has led 360 degree

marketing campaigns, ideating and executing numerous communications and branding strategies. He played a pivotal

role in launching the product in Tier II cities across Tamil Nadu & Kerala.

Srinivasan GopalakrishnanAn electrical engineer with 2.4 years experience at ABB in a customer service engineer role

for 15 months and a Marketing & Sales role for a year, during which he has worked on marketing ABBs energy

management solutions and automation systems. He has also pioneered two operational cost saving initiatives during

this time.