ZinePakBrand Awareness Program

Albert SongPerri OringerJon PedrayesJosh Sawyer

THE ASKBuild brand awareness and become the preferred entertainment content for fans.

Audience: Superfans

• Seek camaraderie • Crave extra content• Want exclusivity

AUDIENCE INsight

SUPERFANS FAns

KNOWLEDGE

THE CHALLENGE

Content is everywhere

THE ROLE OF ZINEPAK

Provide an exclusive space that helps the growth of an interactive superfan community.

Creative Concept

An online network exclusively for the superfan

The Zine Scene

A social space where superfans can meet, share, co-create, and get an in-depth look at their favorite artists.

THE IDEA:

How it works: Making superfans Aware

Meet Zoey

AWARENESS / ACESS / ENGAGE / RETURN

How it works: Making superfans Aware

AWARENESS / ACESS / ENGAGE / RETURN

How it works: Making superfans Aware

AWARENESS / ACESS / ENGAGE / ReturN

How it works: The access

AWARENESS / ACESS / ENGAGE / ReturN

Front Back

How it works: ENGAGE

AWARENESS / ACESS / ENGAGE / ReturN

katyperry101 zinescene1

How it works: The return

AWARENESS / ACESS / ENGAGE / ReturN

Superfandom

The zine scene journey:Step by step

Awareness Access Engage Return• Social media: Twitter, Instagram, etc.

• Walmart in-store signage & package displays

• ZinePak purchase at Walmart or Walmart online

• The Zine Scene invitation

• Exclusive access: username & password

• Create profile, brag-page

• The Zine Scene Chat Room, “First Looks”

• Cross-community

• Superfandom

Why this works:Superfans spend

Superfans willing to pay for exclusive content

$42253%

Superfans spend each year on music, concerts, & merchandise

Superfans want extra content and like to share their experience with like-minded people.

The zine scene:giving That extra and unique content in a social community where people like to hang out.

Questions?