Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April...

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Transcript of Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April...

Page 1: Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April 2013 O’Leary Analytics 4 Social Media Analysis 1.1.2013 – 21.4.2013
Page 2: Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April 2013 O’Leary Analytics 4 Social Media Analysis 1.1.2013 – 21.4.2013
Page 3: Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April 2013 O’Leary Analytics 4 Social Media Analysis 1.1.2013 – 21.4.2013
Page 4: Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April 2013 O’Leary Analytics 4 Social Media Analysis 1.1.2013 – 21.4.2013

Irish Sport Horse Industry ReportJanuary – April 2013

O’Leary Analytics

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Social Media Analysis 1.1.2013 – 21.4.2013

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• Social Media: Blogs/Twitter/Message Boards/Wiki/YouTube/Social Networks/PhotoSharing

• Dates: January 1st 2013 – April 21st 2013

• Geography: Global

• Global Keywords: ("coolmore stud" AND ("ireland" OR "irish") OR "Irish NationalStud“OR"Ballylinch stud" OR "baroda stud" OR "lissava stud" OR "galway bay stud"OR "gilltown stud" OR "kylemore stud" OR "woodfield stud" OR "airlie stud" OR"sunnyhill stud" OR "norelands stud"("horse stud ireland"~30) OR ("irish sporthorses" OR "irish sport horse" OR "irish draught sport horse" OR "irish hunter")AND ("sale" OR "sell" OR "lease" OR "rent" OR "stud" OR "transport" OR "import")

• Ireland Only Keywords: "breeding horses" OR "horse breeding" OR "horsebreeders" OR "breed horses" "showjumping" OR "show jumping" OR "show-jumping""eventing" AND ("Horses" OR "Horse")"dressage" OR "horsedressage"OR"horse riding schools" OR "riding schools" OR "horse ridinglessons"OR"horse trekking" OR "trekking centres" OR "trekking centre“OR"studfarm" OR "horse stud" OR "horse studs" OR "stud farms"OR"equestrian business“

• Author Popularity: Calculated using a variety of parameters including, but notlimited to: Total number of followers / Total number of posts/tweets / Length of timeregistered / etc.

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Irish Sport Horse Industry – Social Media CoverageAnalysis ParametersJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Quantitative Analysis

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O'Leary Analytics April 2013

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Total

1,2151/1/2013 - 21/4/2013

Average Per Day

10.9111 Days

Peak

5715/1/2013

Low

12/1/2013

Irish Sport Horse Industry – Social Media CoverageDay by DayJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Horse meat story Equestrian Meet Up Thread

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Total

1,2151/1/2013 – 21/4/2013

High

696Twitter

Low

3Video/Photo Sharing

Average

202.56 Categories

Irish Sport Horse Industry – Social Media CoverageSocial Media TypeJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Twitter Message Boards/Forums Blog

Facebook Video/Photo Sharing Review Site

Irish Sport Horse Industry – Social Media CoverageDay by Day/ Social Media TypeJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Top Other

10Trip Advisor

Irish Sport Horse Industry – Social Media CoverageTop 10 DomainsJanuary 1st 2013 – April 21st 2013

Top Message Board

399Boards.ie

Total

1,2151/1/2013 – 21/4/2013

Top Twitter

313Irish National Stud

O'Leary Analytics April 2013

MessageBoard

Twitter

ReviewSite

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Irish Sport Horse Industry – Social Media CoverageDomain ExampleJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Fordors.com Mar 17th

5.49amTripadvisor.com Mar17th 1.56am

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Author Popularity measures the potential reach each author’s content has.

On the scale 0 in the lowest and 10 is the highest.

Irish Sport Horse Industry – Social Media CoverageAuthor PopularityJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Top Author

313@Irishnatstud

Irish Sport Horse Industry – Social Media CoverageTop 10 AuthorsJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Top Boards.ie Author

55Ah_Yeah

Twitter

Boards.ie

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Irish Sport Horse Industry – Social Media CoverageThemesJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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In Focus AnalysisEquipment Purchasing

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://www.boards.ie Published date: 1/13/2013

“I really like tri equestrian's own brand turfmasters jods, comfy, lastwell, good for everyday riding. They have a sale on at the momenttoo.”

http://www.boards.ie Published date: 1/13/2013

“Some of the larger Tesco stores sell jodhs, limited colours but cheapas chips and actually very comfortable and durable for general ridingand messing about the yard. GEC Equestrian on facebook have somedecent prices so could be worth looking at what jodhs they have.”

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://www.boards.ie Published date: 1/23/2013

“I love the Fouganza brand - it's actually the Decathalon line, unsure ifthere's a Decathalon down south but there's a good equestriansection in the Belfast store - just follow signs for city airport and drivepast the airport to the next junction, it's right next to the IKEA”

http://www.boards.ie Published date: 1/24/2013

“You can order these online from decathalon uk, I just looked at thesite, confused about sizes though as they give sizes in 36/US XXS,38/US XS, 40/US S etc. What would be the same as a 26 waist or 8-10 would either of you know who has them what kind of fit they are.”

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://www.boards.ie Published date: 1/3/2013

“Any of you know or can recommend any websites that are good forbuying stuff. Competitive prices, good delivery service, stock etc.Looking for grooming kits and clothes mostly.”

http://www.boards.ie Published date: 1/7/2013

“I really like Equestrian Clearance,The Equine, Warehouse,The TackRoom,Tri EquestrianWill add more as I think of them, but those areusually the ones I go to. Keep an eye out in Aldi/Lidl for sales too”

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Equipment PurchasingJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://www.boards.ie Published date: 3/26/2013

“I remember reading somewhere a while ago that there is a place outnear ikea that sells the leftover lidl horse stuff and other bargainbasement deals- does anyone know anything about this?? ”

http://www.boards.ie Published date: 3/26/2013

“It's called Bargain Base, in Gulliver's Retail Park. They're only openThurs-Sun and I think from 12pm-4pm. I was there last summer andthey had travelling boots for €15, numnahs for €5 and a few groomingthings for €1. Really hope Lidl or Aldi get equestrian products in againsoon.”

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In Focus AnalysisPotential Customers

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Potential CustomersJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Ah_Yeah has just raisedthe idea of possiblyorganising a meet up forthe forum, which wouldobviously have some sort ofhorsey outin!

super idea! id say leavethe horses out of it forthis one as not everyonehas their own/transportetc, apparently there'sa place in athlone thatdoes xc for groupsthat is quite good andits also somewhat in themiddle??

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Irish Sport Horse Industry – Social Media CoverageIn Focus Potential CustomersJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

100% agree! And goodidea on meetingsomewhere in the middleIs this the place you'retalking aboutsilverfox?http://www.athloneequestrian.ie/cros...ss-country.asp

On this note, anyone inthe Wicklow/SouthDublin area interested inrenting the arena inBoswell for a bit ofschooling? I was planningon doing it soon anywaybut thought it might be anice way to get a few of theboardies together!

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Irish Sport Horse Industry – Social Media CoverageIn Focus Potential CustomersJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

I'm South Dublin, butam willing to travel(within reason!) - andhave my own transport.What about Bel Air?http://www.belairhotelequestrian.com/

Bel Air sounds good to me, I'lluse one of their horses (unlessanyone wants to buy one for mebefore then )

What is their cross countrycourse like? I haven't done anyfor ages so wouldn't be able forbig difficult jumps

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Irish Sport Horse Industry – Social Media CoverageIn Focus Potential CustomersJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Bel Air is geared towardsexperienced riders I think butas long as you are able tohandle small fences youshould be fine..Bel Air is €40 for 1 Hour &€70 for 2 hrsBelow is alsomeant to be fab for a goodride out& is €35 for 1 hour &€50 for2hours.www.glendaloughhouse.ie/glend...trian/trekking

I’ve done Bel Air before,went on one of the two hourride outs - when they sayexperienced riders I thinkthey really just mean able tocanter and jump. Thehorses there are fab andthey're so used to theirjob…

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Irish Sport Horse Industry – Social Media CoverageIn Focus Potential CustomersJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

We're just finishedup, it was great craic!All horses were brilliant,no riding school plods,all horses are reallywell schooled and lovexc…. They really takecare of you, wouldhighly recommend it!Can't embed picturesbut here we all are!

I'd probably go theweekend of the 26th/27thif anyone wanted to goagain?

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In Focus AnalysisNegative Word Of Mouth

Boards.ie Thread

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Negative Word of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

hi, does anyone have information orexperiences from hampton lodge? im living incitywest d24 and im looking to start ridinglessons and i figure this might be good placelocation wise as i dont have a car at the momentso would be dependant on public transport. ivelooked at their website but its not working,says its in maintenence mode.

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Irish Sport Horse Industry – Social Media CoverageIn Focus Negative Word of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

i have had dealings with them on a work basis, andwas not impressed on either occasion. but that said theyseem to have a good few clients and so must be doingsomething right, all i will say is, don't ever expect anyoneto answer a phone, and from my own experience youneed to leave about ten voicemails before any response isreceived. their organisation is quite amateurish givethem a go though, maybe it will suit what you want

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Irish Sport Horse Industry – Social Media CoverageIn Focus Negative Word of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

oh i dont like the sounds of that compaint!!“quote: although, in the interests of balanceand all that:http://asai.ie/complaint_view.asp?cid=1055&bid=52”

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Irish Sport Horse Industry – Social Media CoverageIn Focus Negative Word of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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In Focus AnalysisPositive Word of Mouth

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Positive Word Of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Ds 10 & dd 4 have been asking for months canwe go horse riding, we have a few days off worknext week and are thinking of bringing them as asurprise (weather permmiting) but its lookingquite expensive (€100 for the 4 of us) solooking to see can anyone recommendanywhere near South Dublin area.

A user named flutterbye on the parent forum rollercoaster.ie asks foradvice from other users on taking their kids to go riding.

Tuesday March 26, 15.26

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Irish Sport Horse Industry – Social Media CoverageIn Focus Positive Word Of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Killegar is really good and they are great withkids of all ages. I have seen kids as young as 4there before. Sometimes with the younger onesthey might do half hour lesson and then half hourlittle trek up the road but a half hour total might beenough for your dd's first time. They are veryfriendly there and lots of lovely ponies andhorses for all age groups and abilities.

A user named liz28 offers advice suggesting Killegar.

Tuesday March 26, 19,15

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Irish Sport Horse Industry – Social Media CoverageIn Focus Positive Word Of MouthJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

current deal on groupon....http://www.groupon.ie/deals/east-coast-and-midlands/killegar-stables/19385720?nlp=&CID=IE_CRM_1_0_0_84&a=1223

A user named WildCatX then backs up Liz28 and further to her mention ofgroupon this user posts a link to the groupon deal available for Killegar.

Tuesday March 26, 19.43

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In Focus AnalysisIrish National Stud

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O'Leary Analytics April 2013

Page 40: Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April 2013 O’Leary Analytics 4 Social Media Analysis 1.1.2013 – 21.4.2013

In Focus AnalysisIrish National Stud’s

Twitter Content

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIrish National Stud ThemesJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Irish National StudJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://twitter.com/irishnatstud Published date: 4/10/2013

“Happy Birthday to one of our Living Legends team Kicking King, 15today!! http://fb.me/2G2jmMhFv ”

http://twitter.com/irishnatstud Published date: 3/4/2013

“@clarebalding We celebrated Vintage Crop's birthday on Friday hewas 26! View the party here http://irishhorse.tv/vintage-crops-26th-birthday-celebrations/ … pic.twitter.com/Zj0Likcu7q”

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Irish Sport Horse Industry – Social Media CoverageIrish National Stud ThemesJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Irish National StudJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://twitter.com/irishnatstud Published date: 1/16/2013

Were in the final! Equestrian Social & Media Awards;Category 23 bestSocial Media Ire & UK pls vote 4 ushttp://www.equestriansocialmediaawards.com/finalists ”

http://twitter.com/irishnatstud Published date: 1/15/2013

“We have made it to the FINAL TEN in the category for Best use ofSocial media in Ireland & UK!! As part of the...http://fb.me/2GjcvuPh2”

Page 45: Teagasc Horse Sport Report Jan-April 2013 · Irish Sport Horse Industry Report January – April 2013 O’Leary Analytics 4 Social Media Analysis 1.1.2013 – 21.4.2013

In Focus AnalysisIrish National Stud

Public Content

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIrish National Stud ThemesJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Irish National StudJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://www.fodors.com/community/europe/beginning-of-ireland-itinerary Published date: 3/16/2013

“We'll start with a few days in Dublin. This question is about our firstday on the road; we'll have a car. Is it reasonable to see the IrishNational Stud/Japanese Gardens, Powerscourt, and Glendalough inone day, ending in Kilkenny?”

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Irish Sport Horse Industry – Social Media CoverageIrish National Stud ThemesJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Irish National StudJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://www.tripadvisor.com Published date: 4/5/2013

“Between Dublin and Adare there are two places very much worthvisiting:The Irish National Stud and JapaneseGardens http://irishnationalstud.ie/”

http://blog.1stchoiceconcierge.co.uk/ Published date: 1/7/2013

“Gain an Unique Insight into racehorse breeding on your guidedwalking tour of the Irish National Stud, and visit one of the finestJapanese Gardens in Europe.”

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Irish Sport Horse Industry – Social Media CoverageIrish National Stud ThemesJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Irish National StudJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

http://the-ravelld-sleave.blogspot.ie Published date: 3/8/2013

“After our visit to the Irish National Stud, discussed in this post,we left Tully, County Kildare, and headed to our first overnightstay, in Kilkenny, which is in County Kilkenny. Fortunately, wedidn't get lost, as we did on our initial adventure, but it was far enoughaway that we didn't get there until it was dark.”

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In Focus AnalysisBreeding Questions

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O'Leary Analytics April 2013

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Irish Sport Horse Industry – Social Media CoverageIn Focus Breeding QuestionsJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Any recommendation for a stud (MunsterArea) for an 11 year old 14.2h Mare. She’s notregistered purebred Connemara but she’sdefinitely one. Anyway since she’s a goodjumper would it be madness crossing her with athoroughbred racehorse? Also I saw a Stallionadvertised local to me but he`s nearly 16hwould he have a foal too big for my mare??

A user named Raggy Days comes on to the Equestrian pages looking foradvice on breeding.

Saturday April 20, 19.49

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Irish Sport Horse Industry – Social Media CoverageIn Focus Breeding QuestionsJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

Before you consider any Stallion you have to askyourself.1) why am I breeding this mare. Is she good enough.Because if you are going to sell the foal people will wantto want it for it to pay you.If your going to keep it for 3/4years to train on and sell it still has to make enough topay you.2) What do I want to breed. Jumping Pony/ EventingPony

Within an hour other users were offering up insights and advice on thebreeding process.

Saturday April 20, 21.00

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Irish Sport Horse Industry – Social Media CoverageIn Focus Breeding QuestionsJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

If I spent €4000 at Coolmore for a stud would it be acomplete waste of money? I see local thoroughbredstallions on Donedeal for a fraction of that but again theymight only breed rubbish too

The original poster then asks a follow up question asking about an offer atCoolmore Stud.

Saturday April 20, 21.58

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Irish Sport Horse Industry – Social Media CoverageIn Focus Breeding QuestionsJanuary 1st 2013 – April 21st 2013

O'Leary Analytics April 2013

You really need to do a lot of research into pedigreebefore taking the plunge and sending your mare tostud.You need to look back at her family on both sides - Howdid they perform in competition? What did they do?Were there any conformation problems or health issues?What height were they? Are there any progeny frombrothers and sisters? How are they doing? etc

Other users again weigh in with more advice into the search for a breedingpartner.

Monday April 22, 14.34

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Thank You!

For further information contact us:

[email protected]

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O'Leary Analytics April 2013