Teaching Sustainability (2010)

Teaching > SustainabilityNathan Shedroff2010

Thursday, August 26, 2010

Teaching > Sustainability“If you’re not part of the problem, you can’t be a part of the solution” —a friend of Adam Kahane


SUSTAINABILITY

BUSINESS

DESIGN


“DESIGN THINKING”INTEGRATIVE THINKING”----

DESIGN PROCESS--------

MARKET ECONOMICS“NEW BUSINESS:”

LEADERSHIP & COLLABORATIONENTREPRENEURSHIPSERVICE-ORIENTED

SYSTEMS THINKING ECO/ENV ECONOMICS STAKEHOLDER ENG.


SUSTAINABILITY

BUSINESS

EXPERIENCE

DESIGN


SUSTAINABILITY

BUSINESS

EXPERIENCE

MEANING

DESIGN


SUSTAINABILITY

BUSINESS

SYSTEMS

SERVICES

DESIGN


SUSTAINABILITY


FINANCIAL

SOCIAL

ECOLOGICAL

SUSTAINABILITY


FINANCIAL

SOCIAL

ECOLOGICAL

SUSTAINABILITY

CULTURAL


Challenges


Which is better?


Model of Sustainability:Principles

Frameworks (models)Tools

Strategies


Principles Frameworks Tools Strategies

Systems Thinking


Systems Thinking


• Parts & Wholes• Stocks & Flows• Centralization & Decentralization• Competition & Cooperation• Diversity = Resiliency


Systems ThinkingMulti-stakeholder Engagement



Systems ThinkingMulti-stakeholder EngagementMulti-disciplinary Teamwork



Systems ThinkingMulti-stakeholder EngagementMulti-disciplinary TeamworkService/value-oriented



Systems ThinkingMulti-stakeholder EngagementMulti-disciplinary TeamworkService/value-orientedCustomer/user-oriented



Cradle to CradleThe Natural Step™Natural CapitalismLiving PrinciplesHolistic Management


ENVIRONMENT




SOCIETY




MARKET(S)


Natural CapitalismThe Natural Step™Cradle to CradleLiving PrinciplesHolistic Management


CULTURE(S)


LCA (Life Cycle Assessment)Total Beauty™Biomimicry (Design Spiral)SROI/SIASustainability HelixBlended ValueIntegrated Bottom LineLASER ManualFootprint Calculators (water, carbon, etc.)Stakeholder AnalysisSA 8000CSR

ISO 50001SOS (Blackburn)Wheel of ChangeCity Climate Protection ManualMetrics (GDP, GPI, GNH, GRI, SRI)LEEDFASB redefinition of ProfitSCOREFactor 4 and Factor 10SHINGOSIGMA



Life Cycle Assessment



Total Beauty™

CyclicSolarSafeEfficientSocial

&

x10

: )



Biomimicry Design Spiral

Distill the design function• Don’t ask “What do you want to design?”• Instead, ask “What do you want your design to do?”• Keep asking “Why do you want your design to do that?”

Translate to biology• Identify the functions• Ask “How does Nature do that

function?”• Reframe the questions• Define habitat conditions that

reflect design parameters• Translate Life’s Principles into

design parameters

Discover natural models• Go outside• Consider both literal and metaphorical models• Comb the literature• Brainstorm with biologists• Create a taxonomy of Life’s strategies

Emulate Nature’sstrategies• Brainstorm multiple

solutions• Refer back to the Discover

phase and consider chimeradesigns

• Consult with biological experts• Go back to your model and explore

more strategies

Evaluate your design againstLife’s principles• Can your design adapt and evolve?• Does your design create

conditions conducive to Life?• How can you improve your

design?



Sustainability Helix

Stage 0:Unsustainable

“Business as Usual”Stage 1:

ExplorationStage 2:

ExperimentationStage 3:

LeadershipStage 4:

Restoration

High degree of organizational alignment

Stakeholders & CommunitiesGovernance and ManagementOperations and FacilitiesDesign and Process Innovation

Human Resources and Corporate CultureMarketing and CommunicationsPartnerships and Stakeholder Engagement



These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization

ReuseRecycleRestore


iPhone



ReuseRecycleRestore




ReuseRecycleRestore


Herman Miller Mirra Chair



ReuseRecycleRestore




ReuseRecycleRestore


Interface Carpet Tiles



ReuseRecycleRestore


Zip Cars



ReuseRecycleRestore


iTunes Music Store



ReuseRecycleRestore


Architecture for HumanityOpen Architecture Network


These are the major strategies:ReduceReuse• Design for Durability• Design for Reuse

RecycleRestore


Dyson Vacuum



RecycleRestore


Artecnica tranSglass Vases



RecycleRestore


Maille condiments


These are the major strategies:ReduceReuseRecycle• Design for Disassembly• Close the Loop• Design for Effectiveness

Restore


Dyson Vacuum



Restore


Kalundborg, Denmark

NovoNordisk A/S

LakeTissø Kemira

FishFarms

Statoil A/SRefinery

SeaWater

AalborgPortland A/S

& RoadPaving

Crude Oil

Sludge FishWaste

FuelGas

GypsumCondensate

Yeast Slurry

Steam

Water

Steam

Fly Ash

TreatedWater

TreatedWater

Sulfur

Fertilizer

Sludge

Coal

NoverenI/S

Liquid FertilizerMisc. WasteCombustibleWaste

NovozymesA/S

City ofKalundborg

Glass,Metal, &Paper forRecycling

Misc. Waste

TreatedWater

Compost

ASNÆSPowerStation

BPBGYPROC

A/S

BiotekniskNordrens

Solirem A/S



Restore


Rickshaw Zero bag


These are the major strategies:ReduceReuseRecycleRestore


Alpine pennycress(Thalaspi caerulescens)

Accumulates cadmium and zinc


Pedagogy


Sustainability must be a core program theme & value...

in every course...... this isn’t optional


Learn by doing 1:Evaluation Project


Barbie Autopsy:

46.0% Silicone (57.5 grams)28.4% ABS (35.5 grams)13.0% RM PVC (18.9 grams) 9.0% IM PVC (10.7 grams) 1.3% Saran/PVDC (2 grams).005% Water-based paint

Plus Accessories + PVC, Polyester, Cardboard, Dyes (64.9 grams)

Barbie Autopsy: Ingrid Dragotta, Jennifer Pechacek


Learn by doing 2:Solution Project


Challenge students to“move the needle”


Big Idea/ Panoramic Afternot if.. or when... but how (beth)

Bike'Topia: Adam Dole, Beth Berrean, Henry Liu, Jason Hui, Sara Kozlowski, Ayano Hattori


Bike'Topia: Adam Dole, Beth Berrean, Henry Liu, Jason Hui, Sara Kozlowski, Ayano Hattori


Play Bank: Tim Bishop, Ingrid Dragotta, Jennifer Pechacek, Nicole Trautsch


Small Steps: Erin Jacobs, Erica Meade, Kathryn Hautanen, Kate Ranson-Walsh


BLVD: Jason Linder, Neil Straghalis, Kurt McCulloch, Anna Acquistapace, Danielle Zimmerman


Sustainable Shipping: Christie Wang, Samantha Wong, Susan Huang, Mon Vorratnchaiphan


Experience(Sustainability)


Experience(Design)


Resources


BUSINESS

DESIGN

PrinciplesFrameworksToolsDesign Strategies:• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization• Design for Durability• Design for Reuse• Design for Disassembly• Close the Loop• Design for Effectiveness• Design for Systems

REDUCE

REUSE

RECYCLE

RESTORE

Systems Strategy Model:


SUSTAINABILITY

BUSINESS

DESIGNPrinciples:Systems ThinkingUser-Centered focus:

User/Design Research(Stakeholder Research)Participatory Design

Experience ModelMeaning Model


SUSTAINABILITY

BUSINESS

DESIGNPrinciplesFrameworks:Genius DesignWaterfall ModelSpiral ModelExtreme ProgrammingSkunkworksUser-CentricActivity-CentricHybrid ModelsStrategic Innovation


SUSTAINABILITY

BUSINESS

DESIGNPrinciples

Tools:Deep DivePrototypingIterationNeed-FindingEthnographic TechniquesCritiqueParticipatory DesignIDEO Human-Centered Design Toolkit, etc.


SUSTAINABILITYDESIGN

“NEW” BUSINESSPrinciples:Systems ThinkingMultidisciplinary TeamworkService to Users/CustomersMulti-stakeholder EngagementService Culture (throughout org)



“NEW” BUSINESSPrinciples:Frameworks:Market CapitalismNeo-classical EconomicsCreative Destruction (Schumpeter)Social Entrepreneurship



Principles

Tools:Total Quality ManagementSix SigmaStage GateSWOTDoblin Value ModelSocially Responsible InvestmentTaxes, Levies, Tariffs, etc.Metrics: ROI, NPV, IRR, GNP, etc.

“NEW” BUSINESS


Systems ThinkingCustomer Experience-Centered

Multidisciplinary TeamworkMulti-stakeholder Engagement

Service-centered Natural CapitalismThe Natural Step™Cradle to CradleThe Living Principles

SUST

AIN

ABIL

ITY

Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc. Dematerialization,

D4Disassembly, Localization, Substitution, D4Systems,etc.

PRINCIPLESFRAMEWORKS

TOOLSSTRATEGIES





Service-centered Natural CapitalismThe Natural Step™Cradle to Cradle

Market CapitalismPorterValue Chain“Free Market”

BUSINESS

DESIG

N

SUST

AIN

ABIL

ITY

User/Design ResearchExperience ModelMeaning ModelPrototypingCritiqueIterationIDEO HCD Toolkit

Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc.

ROI, NPV/IRR,GDP, SWOT, Stage GateMarket ResearchDoblin Value ModelPositioningSegmentation...

Dematerialization, D4Disassembly, Localization, Substitution, D4Systems,etc.

Genius DesignParticipatory DesignCollaborative Design



TOOLSSTRATEGIES




Service-centered Natural CapitalismThe Natural Step™Cradle to Cradle

Market CapitalismPorterValue Chain“Free Market”

DemocracySocialismTotalitarianismSocial Contract

BUSINESS

DESIG

NEN

GIN

EER

ING

SUST

AIN

ABIL

ITYG

OVER

NM

ENT

User/Design ResearchExperience ModelMeaning ModelPrototypingCritiqueIterationIDEO HCD Toolkit

Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc.

ROI, NPV/IRR,GDP, SWOT, Stage GateMarket ResearchDoblin Value ModelPositioningSegmentation...

VotingPolicyBillsRegulationPropoganda

Dematerialization, D4Disassembly, Localization, Substitution, D4Systems,etc.

NGOS

Genius DesignParticipatory DesignCollaborative Design

Waterfall ModelSpiral/Agile ModelHybrid Models

Charity ModelSocial EntrepreneurshipSocial Profit



TOOLSSTRATEGIES


Open Source Curriculum


nathan.com/thoughts


What’s next?


Consumerism is a Fail


MeaningMEANINGVALUESEMOTIONSPRICEFEATURES


Are art and design schools sustainable (financially or otherwise)?


Thank you


Teaching Sustainability (2010)

Design

Transcript of Teaching Sustainability (2010)