Teaching social media for students
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Transcript of Teaching social media for students
Social mediawith Christine Cawthorne and Lucie De Lacy
Who are we?
A Derby-based company
writing content for websites
running social accounts for brands
training companies how to do these things
Tell us about you
• What are you studying?
• Which social networks do you use?
• Have you done anything with them for work?
Brands love social
Brands love social
Brands love social
Brands love social
Brands love social
Brands love social
Brands love social
What’s your favourite brand? Why?
What works?
Funny stuff
Offers
Newsy content
Asking questions and joining in the conversation
What’s in it for the customer?
What doesn’t work?
Inappropriate posts
Too many posts
Too few posts
Spelling/grammar errors
Not knowing who the customer is
Measuring
What can - or should - you measure?
Measuring
Follower/following numbers
Comments
Shares
Sales
Measuring
There are lots of tools that will measure these things
Prove it
Proving social activity had an impact on the bottom line is the most important thing you have to do
Prove it
This is called return on investment (ROI) and lots of people want to know if social is worth the money
Prove it
Decide what you will measure at the start of a campaign.
When you reach these targets you have succeeded.
And you’ll get paid.
Running a campaign
What’s a campaign?
Running a campaign
What’s the purpose of a campaign?
Running a campaign
Pizza Hut Delivery got us to run one last Christmas
Running a campaign
We tweeted offers
Running a campaign
We got people to buy pizzas
Running a campaign
We joined in conversations
Running a campaign
We persuaded, cajoled and flattered
We engaged.
Running a campaign
Running a campaign
Engaging people is one of the most powerful things you can do as a brand.
Running a campaign
You’re about to run a social media campaign. Omg.