Teaching media business in a time of uncertainty
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Transcript of Teaching media business in a time of uncertainty
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Teaching media business in a time of uncertainty
Marcus Messner, Ph.D.Virginia Commonwealth University
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Business of Media Class
Multimedia Journalism Master’s Program
Online class with 15 journalism students
10 weeks in spring semester (2009 + 2010)
How do you teach business of media to journalists?
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Topics covered Media Market Models Media Deregulation Media Conglomerates Media Profitability and Challenges New Media Markets
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Assignments Online discussions Interviews with media managers Business model development Research paper on media company
strategy
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Interviews with Managers
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Discussions of Strategies
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Developing new business models
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Student Business Projects
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Where to go from here? Young journalists start thinking about
the business of their profession Multimedia and social media strategy
development
Involving real clients for model development in future semesters
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Questions?
Marcus Messner, Ph.D.Virginia Commonwealth University