Teaching Guide To Empathy• 9:40 10 min Empathy - Intro• 9:50 15 min Empathy - Interview/experience• 10:05 START OF Define – IntroKey success factors:Try very hard to start on time• Before the workshop - Discuss with your team mates how do introduce your group?• Use your other d.leaders to draw the crowd in and get everybody in their place.• Start with a little introduction of the d.leadership team and yourself (very short but

memorable)• Now make a great and high energy presentation. This is the wave that your team will surf!• Time your presentation to 9 min. Maybe you want to take some slides out. Do a test run!• The main points to hit here:

– Give orientation to he group what will happen today (5 modules of micro lecture and hands-on practice)

– This is the first module “Empathy”– Empathy is about total emersion into a user experience key is to expose. observe.

engage. and capture.– See the world with children's eyes.

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d.

the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another

empathy: what?

d.

huh?

empathy: what?

d.

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empathy is:

when you feel what the other person is feeling.

when you can mirror their expression, their opinions, and their hopes.

empathy: what?

d.

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to discover people’s explicit and implicit needs so that you can meet them through your design solutions.

empathy: why?

d.

designers approach empathy . . .

without judgment

with a beginner’s eyes

with curiosity

optimistically

respectfully

empathize: how?

d.

expose. observe. engage.

empathize: how?

d.

expose yourself to the situations and experiences your

user has

expose. observe. engage.

empathize: how?

d.

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observe what your user is doing,

how s/he is doing it,and what prompted the

behavior

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to uncover people’s explicit and implicit needs so that you can question them

observe: why?

d.

let’s practice together

On the bus

one more

last one,i promise

what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.

how are they doing it? pretend you are describing the picture to someone not looking at it.

why are they doing it this way? take a guess. start to form a story. then ask.

what :: how :: why

d.

expose. observe. engage.

empathize: how?

d.

engage with your users to learn who they are

d.

tell me about the last time you _________?

tell me about an experience you’ve had with _________?

seek stories

how did you feel when _________ happened?

what were you feeling at that moment?

talk about feelings

d.

really? can you tell me why that matters?

say more about that . . . I see . . . do you know why you think that?

okay. and that is important because why?

follow up with “why?”

d.

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quotes & defining words

actions & behaviors feelings & emotions

thoughts & beliefs

sneak peak to the next phase

d.

what you seeyour user, body language, artifacts

what you hear quotes, stories, key words, contradictions

what you feel that your user is feelingemotions, beliefs, confusion

capture your findings

d.

expose. observe. engage.

and capture.

d.

3 min: prep a few questions12 min: interview a user

empathize now

d.