Teach a person to Teach a person to fish and you fish and you

them for a them for a lifetime...lifetime...

Dresdene Flynn-White

• 25+ Years experience as healthcare executive

• Consulted or coached in healthcare, consulting firms, senior move

management, insurance, landscaping (to name a few)

• 2006 Stevie Award Finalist – Mentor

• 2006 ACTION Women of the Year

• 2005 Georgia Rookie Coach

• Featured business commentator: Black Enterprise, Entrepreneur

Magazine, SBtv

Top and Bottom-line Results

Local Awards

Regional Awards

Global Awards

Performance Awards

I wanted to take the time to thank you for something that really resonated with me. I found my "french fries"! I was able to add on a $8.00 lip gloss to 90% of the sales I made during the month of December. Your advice had a positive effect on the boutique's Xmas season bottom line and a positive effect on my spirit. – Tanya Jones, Fashion Crest Boutique

Industry Awards

Entrepreneur of the Year

Small Business Person of the Year

–– Mindset for SuccessMindset for Success

–– Approaches/StrategiesApproaches/Strategies

–– Leveraging Key RelationshipsLeveraging Key Relationships

–– Impact on the LongImpact on the Long--termterm

To reward your time investment with To reward your time investment with insights/ideas… for today’s economyinsights/ideas… for today’s economy

Our purpose this Our purpose this evening...evening...

To get us started .. this To get us started .. this statement…statement…

What you can expect from What you can expect from today’s seminar…today’s seminar…

BBlinding linding FF____ ____ of the of the OO_____…_____…

What do you do when you get one???What do you do when you get one???

Formula For Success in any Formula For Success in any economy…economy…

1.1. Rise EarlyRise Early

2.2. Work HardWork Hard

3.3. Strike OilStrike Oil

- J. Paul Getty

Mindset Required For Success

“The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.”

James Truslow Adams

Mindset Mindset -- Impact on Your Business…Impact on Your Business…

FEAR

_ _ _ __ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ __ _ _ _

Jack Canfield

Bad Day

Great Stuff

Economy

Lost Client

Someone Dies

FEAR

PESSISISM

DOUBT

UNGRATEFULNESS

QUIT

NEGATIVE

NEGATIVE

NEGATIVE

NEGATIVE

NEGATIVE

What will kill a business…What will kill a business…

BBright right SShining hining OObjects…bjects…

Chasing the next greatest idea…!Chasing the next greatest idea…!

BehaviorBehavior

ThoughtsThoughts

ImagesImages

What is similar about . . .What is similar about . . .

OnlyOnlyThingsThings

You You CanCan

CONTROLCONTROL

Faith Fear

ClarityClarity ChaosChaos

AchievementAchievement PowerPower AtrophyAtrophy ParalysisParalysis

What do you choose?

Discipline & Focus Distraction & Procrastination

E E RR OOEventEvent ResponseResponse OutcomeOutcome

Gratitude

Faith

Belief

Optimism

Persistence

Bad Day

Great Stuff

Economy

Lost Client

Someone Dies

POSITIVE

POSITIVE

POSITIVE

POSITIVE

POSITIVE

Life and Business Mastery...Life and Business Mastery...

(V) X (G) X (P) X (A) = SVisionGoalsPlans

ActivitiesMeasure both Personal and Business

Action Coach’sWorld-class

Models/Strategies

Definition of a Successful Business…

A Commercial, Profitable, Enterprise

- that works -Without

YOU!

The Action E-Ladder …Create Money with Other Peoples Ideas & Network

Make Money with Money

Make Money from Profits

Earn Money from

Managing People & Assets

Earn Money for self

Earn Money from job

Six Steps to Massive Results…

Stability

Cash

Time

Happiness

Diversification

Freedom

Most business owners know…

How Many Customers They Have

What Their Revenue Is And

How Much Profit They Make.

Number of LeadsNumber of Leadsxx

Conversion RateConversion Rate==

CustomersCustomersxx

# of Transactions# of Transactionsxx

Avg. $$$ SaleAvg. $$$ Sale==

RevenueRevenuexx

Profit Margin Profit Margin ==

$Profit$$Profit$

Number of Leadsx

Conversion Rate=

Customersx

# of Transactionsx

Avg. $$$ Sale=

Revenuex

Profit Margins =

$Profit$

#_

#_

#_

#_

#_

How important is your leadership

and your team?

Starbucks, Ritz Carlton, Nordstroms, Apple…

Keith Cunningham, “Keys To The Vault”

Quoting Richard Branson ...Quoting Richard Branson ...

“If you can learn to “If you can learn to run one business run one business successfully, then successfully, then there is no reason there is no reason you can’t run any you can’t run any

number of number of businesses at the businesses at the same time in any same time in any economy….the economy….the

principles are still principles are still the same.”the same.”

Strategies for Recessionary MarketsStrategies for Recessionary Markets

•• Many business owners and professionals become Many business owners and professionals become paralyzed, literally frozen in fear…paralyzed, literally frozen in fear…

•• The normal reaction is to stop a lot of things we have The normal reaction is to stop a lot of things we have been doing and hunker down waiting for the business been doing and hunker down waiting for the business and economy to come backand economy to come back

•• You can either be inactive and reactive or you can be You can either be inactive and reactive or you can be proactive, creative and innovative. proactive, creative and innovative.

•• Doing nothing strategy leads to loss of customers and Doing nothing strategy leads to loss of customers and sales. If you are not growing… you are dying!sales. If you are not growing… you are dying!

•• Have you postured yourself and your business with a Have you postured yourself and your business with a Strategy to survive and flourish now and when the Strategy to survive and flourish now and when the economy turns around!economy turns around!

32

32

What are the What are the

RIGHT THINGSRIGHT THINGSto FOCUS on?to FOCUS on?

Successes

Brags

Issues

Brand Promise

Opportunities

Threats

ChallengesChallenges

Core Values

BHAG

Key Thrusts and Capabilities

Great Advice for Tough Markets ...Great Advice for Tough Markets ...

“It is not “It is not necessary necessary

to do to do extraordinary extraordinary things to get things to get extraordinary extraordinary

results.”results.”World famous investorWorld’s 2nd wealthiest man$48 Billion net worth

The Economic Facts… without the data!The Economic Facts… without the data!

•• Markets have not disappeared completelyMarkets have not disappeared completely

•• Some markets have decreasedSome markets have decreased

•• Some markets are still growingSome markets are still growing

•• Some markets are contrarianSome markets are contrarian

•• Outsourced/Leveraged service providers are hot Outsourced/Leveraged service providers are hot

•• Waiting for the economy makes no sense and is fatalWaiting for the economy makes no sense and is fatal

•• Many of your competitors will failMany of your competitors will fail

•• You must fight harder for your fair and unfair shares… You must fight harder for your fair and unfair shares…

•• Investing in your business is not an optionInvesting in your business is not an option

•• The economy has always cycled back… The economy has always cycled back…

22 Great Strategies for Recessionary Markets22 Great Strategies for Recessionary Markets

1. Market both efficiently and effectively 1. Market both efficiently and effectively

22-- Invest in Training or LearningInvest in Training or Learning

33-- Evaluate Your Team and Maximize Performance Evaluate Your Team and Maximize Performance

44-- Communicate Now More than ever Communicate Now More than ever

55-- Quarterly/Monthly Plan for your business successQuarterly/Monthly Plan for your business success

66-- Follow up with existing customers Follow up with existing customers

77-- Network and Build Powerful Relationships Network and Build Powerful Relationships

88-- Strong leadership and great attitude is extremely important Strong leadership and great attitude is extremely important

99-- Daily/Weekly/Monthly/Quarterly KPI & Business ReviewsDaily/Weekly/Monthly/Quarterly KPI & Business Reviews

1010-- Manage Cash Flow/Cash GapManage Cash Flow/Cash Gap

22 Great Strategies for Recessionary Markets22 Great Strategies for Recessionary Markets

1111-- CoCo--market with complimentary companies market with complimentary companies

1212-- Seek Seek Referrals from clients and alliancesReferrals from clients and alliances..

1313-- Develop Customer Retention ProgramsDevelop Customer Retention Programs

1414-- Create lighter versions/entry services/productsCreate lighter versions/entry services/products

1515-- Leverage the internetLeverage the internet

1616-- Build innovation into all business processes Build innovation into all business processes

1717-- Clearly differentiate vs. key competitors Clearly differentiate vs. key competitors

1818-- Add complementary products/services or Add complementary products/services or expand geographicallyexpand geographically

2020-- Trim the fat/Eliminate nonTrim the fat/Eliminate non--producing assetsproducing assets

1919-- Build faster sales cyclesBuild faster sales cycles

2121-- Focus on and Work on the Critical DriversFocus on and Work on the Critical Drivers

2222-- Hold sacred life/work balanceHold sacred life/work balance

“No matter how tough you No matter how tough you think you are, you can’t do think you are, you can’t do this on your own…”this on your own…”Tiger Woods Tiger Woods -- discussing the value of his Coach and Advisory Teamdiscussing the value of his Coach and Advisory Team

“No matter how tough you No matter how tough you think you are, you can’t do think you are, you can’t do this on your own…”this on your own…”Tiger Woods Tiger Woods -- discussing the value of his Coach and Advisory Teamdiscussing the value of his Coach and Advisory Team

Leveraging Key Relationships

Leveraging Key Relationships

• Your Coach• Trusted Advisors• Board of Directors• Informal Networks• Strategic Partnerships/Alliances• Entrepreneurs• Key Vendors• Top Clients• Community Leaders• Learning Organizations

The Long-term Business Landscape Has Forever Changed…

• Redefined Competitive Markets• Accounting and Finance• Business Financing• In-house vs. Out-source• Effectiveness and Efficiency• Planning, Planning, Planning… Execution…Testing and Measuring• Rate of Change…• Unique Selling Proposition• Leverage• Customer Experience• Innovation/Creativity• Leadership• Employee Performance/Contribution• Learning/Training/Growing/Thinking Organizations

2009 Fast Company’s World’s Most Innovative

Companies1. Team Obama2. Google3. HULU4. Apple5. Cisco6. Intel7. Pure Digital Technologies8. WuXi PharmaTech9. Amazon10. Ideo

Innovation as measured on: promising, enlightened, powerful, entertaining, execution, creativity that will redefine our future and point the way to a better tomorrow

“What’s dangerous is to not evolve as a company”

Jeff Bezos, Amazon

What do truly great businesses do in any economy?

2008 Inc. 500 Fastest Growing Companies

1. Senior Whole Health (Healthcare)2. Eliason Inc. (Real Estate)3. Snack Factory (Food/Bev)4. Torres advanced Enterprise Solutions (Govt Serv)5. Group Gemstone (Real Estate)6. Just Like Sugar (Food/Bev)7. Greenline Industries (Energy)8. Zorch (Web)9. Harley Stanfield (Real Estate)10. Amir Amirfar and Asoc. (Arch/Eng)

Influence – Trends – Relevant – Hardworking- PassionEgo-cide- Innovative –Niche – Cutting Edge- InnovativeFocus – Incensed – Urgency – Speed – Focus

“ Whatever it takes”

2009 Fortune Best Companies To Work For

1. Net Ap

2. Edward Jones

3. Boston Consulting

4. Google

5. Wegmans Food Markets

6. Cisco

7. Genetech

8. Methodist Hospital

9. Goldman Sachs

10. Nugget Market

Culture – Values – Learning – Fun – Training – Team

Creative – Innovative – Great Perks/Benefits

So, what has to change in you and your business?

Quoting E. James Quoting E. James RohnRohn ......

•• “Never wish your life were “Never wish your life were easier ... Wish that YOU were easier ... Wish that YOU were better…”better…”

•• “Work harder on yourself “Work harder on yourself than you do on your job …”than you do on your job …”

“Where you’ll be in 5 Where you’ll be in 5 years will depend on the years will depend on the books you read, the books you read, the people you associate with people you associate with AND AND the the Actions you Actions you take…”take…”

“Where you’ll be in 5 Where you’ll be in 5 years will depend on the years will depend on the books you read, the books you read, the people you associate with people you associate with AND AND the the Actions you Actions you take…”take…”

Brad SugarsBrad SugarsFounder Founder ACTIONACTIONCOACHCOACH

Thank You !!

Questions ?????

Group Coaching Opportunity

•Group Coaching Webinar •D Flynn-White & Adrienne Simpson•Business & Industry Specific Coaching•If acted upon by July 5th

•$100 off the participation price

•Watch your email for more information