TEA INDUSTRYInes SCHULLER

Lambert ROLLAT

Xiadong JIANG (Vincent)

Rong XHAI (Vanessa)

Guru PRASAD

Chantal INGRAM

Brittni PING

AGENDA

Introduction

Key drivers for change

Laggards & Leaders

CSR initiative

BACK TO THE ROOTS

Origin: 2737 BC in China

Production in 2011: 4,1 million tons

Most popular hot drink in the world

Main producers: China, India, Turkey & Kenya

Main consumers: Ireland, Libya, Kuwait & U.K

KEY DRIVERS FOR CHANGE

Production methods

Labor conditions

Competition for land

Emergence of new growers

Climate change

Water availability

Use of agrochemicals

Rural depopulation

Recyclable

Packaging

No Artificial

Components/

Preservatives

Small-Farmer

Relationships

Ethical

Partnerships

Adagio Adagio Adagio Adagio

Celestial

Seasonings

Celestial

SeasoningsTealet Honest Tea

Good Earth Good Earth

Honest Tea Tealet

Honest Tea

**Note on Organic and Fair Trade

TEA INDUSTRY LEADERS

World Bank Investigation:

- 62.50 rupees/day (≈ $1)

- Inhumane working conditions

- Denial of maternity and sick leave

-Retaliation punishment

Tata & Tetley

(West Bengal, India)

CSR-RELATED SECTOR INITIATIVES

In Sri Lanka

“out grower system”

Aim to increase livelihood of tea farmers.

Child & women labor are intensified.

In China

“Seminar on Sustainable Tea in China”(UTZ certified)

Aim to promote a fair and balanced development

addressing social and ecological concerns

Groups of experts were allocated to tea producing regions

to examine, measure and redesign working plans.

International Tea Producers’ Forum (ITPF)

Impact of climate & sustainability

IUF (Intl. Union of Food) Code of Conduct

Labour rights, wage rights, discrimination

Adapt CC (Adapt to Climate Change) by OECD

Government procurement approaches – Fair Price

SA 8000

Promoting ethical working conditions, labour rights

Fair trade Label – Fair trade premium

Helps improve work environment & fair wage for workers

The Rainforest Alliance

Conserve biodiversity

POLICY ENVIRONMENT