Designer: Hannah Jackson.

Brief: Packaging & branding for organic tea.

Concept: Environmentally friendly packaging.

Audience: Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.

Duration: Five Days.

Deliverables: Range of 15 flavours of tea. Website.

The range of fifteen flavours of tea, broken down into three ranges of popular types of tea.

Board 01/04

Designer: Hannah Jackson.

Brief: Packaging & branding for organic tea.

Concept: Environmentally friendly packaging.

Audience: Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.

Duration: Five Days.

Deliverables: Range of 15 flavours of tea. Website.

The box containing 50 tea bags. The drawer at the bottom of the box acts as a dispenser. The box is constructed using tabs and is 100% glue free to make for easier recycling.

Board 02/04

Designer: Hannah Jackson.

Brief: Packaging & branding for organic tea.

Concept: Environmentally friendly packaging.

Audience: Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.

Duration: Five Days.

Deliverables: Range of 15 flavours of tea. Website.

Each tea bag has a tag with the logo on one side and the flavour on the other for ease of disposal.

Board 03/04

Designer: Hannah Jackson.

Brief: Packaging & branding for organic tea.

Concept: Environmentally friendly packaging.

Audience: Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.

Duration: Five Days.

Deliverables: Range of 15 flavours of tea. Website.

A website both advertising and selling the tea as well as gift sets and teacups and pots.

Board 04/04