TDS Asia 2015 - eyefortravel.com · Is mobile web dead? “The mobile war is over and the app has...
Transcript of TDS Asia 2015 - eyefortravel.com · Is mobile web dead? “The mobile war is over and the app has...
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Google Confidential & Proprietary
TDS Asia 2015
May 20th, 2015
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5 years ago as an invisible traveller
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150# of times we check our phone each day
47% daily media consumption
Source: Millward Brown, 2014
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MOBILE FIRST IS FUTURE
HERE
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Google confidential and proprietary
Is mobile web DEAD?
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Is mobile web dead?
“The mobile war is over and the app has won”
venturebeat.com 2013/04/03
86%
14%
TIME
SPENT
ON
SITES
TIME
SPENT
ON
APPS
USER TIME SPENT
ON MOBILE DEVICES
Source: Flurry (http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.VQmG7GTLeD4)
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66%SITES
6%
APPS
28%
SITES &
APPS
PRIMARY CHANNEL FOR
COMMERCIAL TASKS
INDUSTRY SNAPSHOT
75% OF AUTOS USERS
60% OF FINANCE USERS
70% OF TRAVEL USERS
71% OF RETAIL & TECH USERS
64% OF LOCAL SERVICES USERS
... USE SITES MORE OFTEN FOR
COMMERCIAL TASKS
86%
14%
TIME
SPENT
ON
SITES
TIME
SPENT
ON
APPS
14%
40%
GAMIN
G &
ENT.
28%
SOCIAL
20%
OTHER
USER TIME SPENT
ON MOBILE DEVICES
Time spent Value for your business
Source: Flurry (http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.VQmG7GTLeD4)
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Mobile
+35.7%YoY 14 / 15
DeskTab
-0.4%YoY 14 / 15
Source: Google Internal Travel Query Trends, Hotel Generic Queries Only
Hotel – Generic queries from APAC
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Mobile
+46.5%YoY 14 / 15
DeskTab
-5.4%YoY 14 / 15
Source: Google Internal Travel Query Trends, Hotel Generic Queries Only, SEA - SG, MY, PH, TH, ID, VN
Hotel – Generic queries from SEA
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Local is the
new black.
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Mobile
63%2014
Source: 2015 Q1, Google Internal Travel Query Trends, Travel Queries
Travellers are searching for local information on
Mobile
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Source: 2015 Q1, Google Internal Travel Query Trends, Travel Queries
Travellers are searching in local languages
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A local buddy for the here and now.
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Understanding
Mobile Search
SINGAPORE RESEARCH FEB 2015
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Source: Google/Intuit Research Mobile Search Moments Study 2014. Base: Total mobile searches n= 8,815. Q D2: What category of information did you search for?
Search volume index – time of day
Mobile search happens throughout the day, with peaks in the early and late
mornings and late evenings
News,
Weather
RestaurantsFinanceShopping
Travel
16
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At Home
At Work
On the Go
In Store
Others
of searches happen at home
or work, where they are
likely to have a PC available
to them
76
Source: Google/Intuit Research Mobile Search Moments
Study 2014. Base: Total mobile searches n= 8,815.
Q D3: Where were you when you did the search?
Mobile search is always on - at home, work and on-the-go
%
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18
Source: Google/Intuit Research Mobile Search Moments
Study 2014. Base: Total mobile searches n= 8,815.
Q D3: Where were you when you did the search?
At Home At Work On the Go In Store
Search location varies by information sought
Search volume index - by location
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1 Mobile is here and the web traffic is not dead
2 Local relevancy is the key
3 Travel search is always ON