thedealeygroup•com 1 • on-site signage | 2 • television coverage

socialIn 2010, The Gateway, a mixed-use development in Salt Lake City, was facedwith a declining interest in their once in-demand wedding venue, The Grand Hall. To raise awareness of and create buzz about the venue, The Dealey Group launched the Ultimate Dream Wedding Giveaway, a contest which would award the winning couple the use of the venue along with more than $10,000 in gifts donated by The Gateway’s retailers and wedding vendors.

To enter, couples were asked to create a two-minute video stating why they should be awarded their dream wedding and upload it to the center’s Facebook page. A public vote was held to determine the top three videos. The most popular couples would continue to the second round of competition: a series of live, televised competitions ranging from building a champagne pyramid to a rice toss. The winning couple was determined by another public vote held on the center’s Facebook page.

During the course of the contest, the response was astounding with more than5,300 Facebook interactions, and a 41% increase in fans (1,699 fans). Though the social media results were appealing, the Ultimate Wedding Giveaway yielded the most important result—25 event bookings in The Grand Hall through the end of 2010.

INLAND | THE GATEWAYultimate wedding giveaway social media promotion

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thedealeygroup•com 1 • initial twitter posting | 2, 3 • media coverage

socialTo create buzz about the mall, MarketFair Mall in Princeton, New Jersey wanted to harness the popularity of location-based games while encouraging its shoppers to “check-in.” To do so, The Dealey Group recommended that MarketFair reward its Foursquare Mayor (the user who checked in the most days out of the last 60) with a reserved prime parking space.

The sign had been installed for less than two hours when the first picture hit the internet. The picture went viral and was posted, tweeted, and referenced by everyone from shoppers to social media experts. MarketFair’s Foursquare parking space was mentioned in The Wall Street Journal, a video about Four-square by MSN and M&Ms featuring Foursquare Co-Founder Dennis Crowley, AboutFoursquare.com, Smart Brief, Retail Tra�c, and countless other news and media outlets.

MADISON MARQUETTE | MARKETFAIR MALLfoursquare mayor reserved parking space social media promotion

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INLAND | SOUTHLAKE TOWN SQUAREteen advisory board social media promotion

Southlake Town Square needed to counter the community perception that teenagers were running rampant on their property and ruining the shopping experience for adults and families. The solution was to reach out to their 5,000+ Facebook fansand recruit a Teen Advisory Board that would bridge the gap between the community’s teens and adults.

The inaugural Southlake Town Square Teen Advisory Board was promoted and created within three weeks. The TAB consists of 21 students representing seven area schools from various interests and social groups. Throughout 2009 and 2010 the Teen Advisory Board engaged in a number of community events, in which they volunteered their time to help plan and support each property event. By far, the highlight of the year was the highly anticipated “Fashion On The Square” fashion show that took place right in the middle of Southlake Town Square.

1 • website | 2 • on-site signage3 • facebook post | 4 • promotional event logo

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JONES LANG LASALLEsocial media initiative

In response to concerns that on-site marketing teams lacked either the time and/or

expertise to manage a comprehensive social media program for their properties, the

Social Media Internship program was created and launched in mid-2009. In less than two

years the JLL social media portfolio has grown to 37 centers across the United States, which

combined total more than 58,513 Facebook fans.

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thedealeygroup•com 1, 2 • facebook banner ads | 3 • eblast | 4 • facebook post

socialThe Dealey Group was tasked with creating a social media plan that would not only drive tra�c and sales, but create brand awareness for Jones Lang LaSalle’s exclusive holiday campaign, “Spread the Cheer.”

Starting in late November 2010, The Dealey Group began o�ering a limited number of deeply discounted mall gift cards and retailer gift cards to the JLL centers’ Facebook fans. This Facebook e�ort is believed to be the first in the industry to drive tra�c straight from the Facebook pages into the centers.

Out of all the people who viewed a coupon at one of the 8 participating centers’ pages, 31.75% chose to download a coupon. The strongest result came from Bel Air Mall in Alabama, who o�ered a $50 mall gift card for only $25. Bel Air ran out of coupons within 90 minutes of its first Facebook post!

JONES LANG LASALLEholiday social media program

enter here

MON–SAT: 10AM to 9PM, SUN: 12PM to 6PM | 300 Mary Esther Blvd., Suite 112 | 850.244.2172 | santarosamall.com

© 2010 Santa Rosa Mall : privacy : contact us : follow us on twitter : visit our facebook page

visit our facebook page!Visit our Facebook page to get your coupon today.

“Like” our page for inside scoop only for our

Facebook fans and don’t forget to forward to a friend!

Sponsored by Bel Air Mall

Purchase a$50 mall gift cardfor only $25!

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1 • home page | 2 • community news & events | 3 • office leasing thedealeygroup•com1, 2 • facebook banner ads | 3 • promotional eblast

socialThe Shops at Legacy is a high-end shopping center in Plano, Texas with a very community-oriented customer base. “The Shops” turned to The Dealey Group to concept and execute a holiday promotion that would reinforce the feeling of community at The Shops and engage Facebook fans. The Dealey Group created a Holiday Recipe Contest which allowed fans to upload their favorite holiday recipe on the Shops at Legacy Facebook fan page for a chance to win the grand prize of $1,000 in gift certificates.

A public vote was held on Facebook to determine the grand prize winner. In addition, the top 20 recipes were featured in a printed recipe book alongside recipes from the chefs of restaurants at The Shops. The runner-up was awarded $250 in gift certificates.

• 41 recipes were submitted • There were 3,200 visits to the Shops at Legacy Facebook page during the promotion period—an average of 154 per day • The fan base increased from 1,609 fans to 1,774 fans, a 10.3% increase

INLAND | THE SHOPS AT LEGACYholiday recipe contest social media promotion

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thedealeygroup•com1 • custom facebook tab | 2 • web banner

3 • thank you page

socialInland was looking to revive its “green” character, Holly Green Guru, while running a holiday promotion to engage customers and increase tra�c to HollyGreenGuru.com.To do so, The Dealey Group invited fans of various Inland properties to share their holiday traditions with her to be entered for a chance to win one of 20 $100American Express gift cards. A custom Facebook tab was designed to displayentries during the contest, and after the contest, several traditions were chosenand illustrated in a Holiday E-Storybook available for free download.

The promotion was a huge success with more than 1,100 visits to HollyGreenGuru.com and 377 entries.

INLANDholly green’s holiday traditions social media promotion

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thedealeygroup•com 1 • facebook submission details | 2 • entry form

socialSwimmingPool.com is a one-stop resource for pool professionals and enthusiasts including tips, trends and recommendations. To increase Facebook fan page tra�c, The Dealey Group developed a promotion to run on the SwimmingPool.com Facebook page to collect “entries” in a ra�e for ten Orca pool toys to be given away each week of the promotion.

The promotion ran for seven weeks and yielded 465 entries and 755 fans, a469% increase.

POOLCORP | SWIMMINGPOOL.COMweekly wave giveaway social media promotion

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contact

jen augustyn 214•373•3244

info@thedealeygroup•come

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