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TCUK 2012, Leah Guren, A Fish Tale
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Transcript of TCUK 2012, Leah Guren, A Fish Tale
A Fish Tail
or
Carpe Diem:
Six Life-lessons from Our Fishy Friends
Tale
It was a pretty good day…
Lesson 1: Take a leap of faith.
Believe that TC will be here.
Believe enough to invest in the future.
conferences, certificates, additional degrees, courses, seminars, workshops, trade journals, e-zines,user groups, forums…
Stay in school.
$80–100K per fish$15 million per movie
$10.79 at PETCO
Lesson 2: Invest in better PR.
=
=common carp
ornamental koi
Names matter.
Tech Writer
Technical CommunicatorDocumentation SpecialistUser Experience FacilitatorInformation ArchitectContent Specialist…
DITA, XML, Web 2.0,usability, Help authoring,personas, wikis, v-blogs,Controlled English, instructional design…
Lesson 3: Adapt or die.
“What does not destroy me, makes me strong.”
– Friedrich Neitzche
Yeah, right…
Lesson 4: Find the right stress.
If you are unhappy with your job…
Get out of your comfort zone…
Volunteer for something you’ve never done. Tackle a fear. Push yourself.
…make it harder. (a la Gretchen Rubin)
Like carp, we grow to fit our world.
Lesson 5: Actively swim in a bigger pond.
It is the opposite of “big fish, little pond.”
You may be more special or valuable in a larger pond.
work
immediate TC community
national TC community (ISTC)
Professional growth via “large pond” identification
global TC community (STC, Tekom, IEEE…)
Lesson 6: Enjoy the process.
The Six Life-Lessons
1. Take a leap of faith (stay in school).
2. Invest in better PR (names matter).
3. Adapt or die.
4. Find the right stress.
5. Actively swim in a bigger pond.
6. Enjoy the process.
Leah Gurentechnical communication training & consulting