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TCS’ Retail Online Operations Solutions
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Business Process Services TCS’ Retail Online Operations Solutions Today, e-commerce has prompted retailers to further develop their online sales channels by creating a user-friendly and seamless consumer experience. It has also altered consumer buying patterns, with customers welcoming the convenience and economy of this new mode of shopping. In turn, this demand has prompted a greater need for sustained digital marketing and more awareness among support staff to assist consumers during their online shopping experience. TCS’ Retail Online Operations Solutions is designed to help you effectively manage online retail operations by streamlining your processes and ensuring a consistent branding experience across all your sales channels. Our solutions help you connect with consumers, disseminate relevant information to targeted groups, and gain insight into evolving consumer patterns, resulting in increased sales. Our solutions range from content, order and master data management to reporting and analytics, marketing support, and customer service. Overview An effective online presence requires significant technical integration between front-end order-capturing systems and core back-office processes. Streamlined ordering and fulfillment processes help standardize your cross-channel presence – a challenge many retailers face today. Managing retail goods online requires accurate and frequent updating of data points, which retailers’ data forms do not always support. Retailers also need to adopt a unique digital marketing strategy and gain insight into consumer behavior and seasonal trends. Product information available through product categorization, on-boarding, and assortment creation is also critical. With our experience in developing order management systems, we help you streamline your order processing and fulfillment processes. Consequently, you can identify and analyze trends and patterns to improve the effectiveness of your website, especially during new campaigns. Our seasonal and volume planning helps you understand customer behavior and seasonal trends, providing inputs for your inventory and sales campaigns. With easy access to product information through effective product categorization, on-boarding, and assortment creation, your customers get a seamless buying experience. Our online SLA monitoring and escalation tools help you track service delivery, resulting in real-time process monitoring, early warning indications, critical error feedback, and above all, transparency. You can manage all your processes using our category management expertise and digital consumer focused e-commerce platform. Our offering also integrates online data with traditional brick-and-mortar channels for maximum operational efficiency. Experience certainty. Our Retail Online Operations Solutions offers you the following benefits: Over 25% year-on-year growth with 100% accuracy achieved through effective design and implementation of workflow tools Up to 25% cost savings through process improvements Over 45% reduction in time taken to on-board new products through process refinements and monitoring Up to 80% reduction in time taken to set up promotions Up to 70% reduction in turnaround time due to process streamlining, automation, and workflow creation The TCS Advantage We offer retail companies unique solutions backed by our digital technology expertise and industry insight. We add value to the engagement through: Domain Expertise: TCS has helped some of the world’s leading retailers achieve business growth through complex technology transformation using agile and efficient operating models. Our subject matter experts ensure continuous skill-set enhancements, governance, and audits for process improvements. We have strong delivery models across varied retail formats that help us implement solutions best suited to your digital marketing needs. n n n n n n
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Transcript of TCS’ Retail Online Operations Solutions
Business Process Services
TCS’ Retail Online Operations Solutions
Today, e-commerce has prompted retailers to further develop their online sales channels by creating a user-friendly and seamless consumer experience. It has also altered consumer buying patterns, with customers welcoming the convenience and economy of this new mode of shopping. In turn, this demand has prompted a greater need for sustained digital marketing and more awareness among support staff to assist consumers during their online shopping experience.
TCS’ Retail Online Operations Solutions is designed to help you effectively manage online retail operations by streamlining your processes and ensuring a consistent branding experience across all your sales channels. Our solutions help you connect with consumers, disseminate relevant information to targeted groups, and gain insight into evolving consumer patterns, resulting in increased sales. Our solutions range from content, order and master data management to reporting and analytics, marketing support, and customer service.
Overview
An effective online presence requires significant technical integration between front-end order-capturing systems and core back-office processes. Streamlined ordering and fulfillment processes help standardize your cross-channel presence – a challenge many retailers face today. Managing retail goods online requires accurate and frequent updating of data points, which retailers’ data forms do not always support. Retailers also need to adopt a unique digital marketing strategy and gain insight into consumer behavior and seasonal trends. Product information available through product categorization, on-boarding, and assortment creation is also critical.
With our experience in developing order management systems, we help you streamline your order processing and fulfillment processes. Consequently, you can identify and analyze trends and patterns to improve the effectiveness of your website, especially during new campaigns. Our seasonal and volume planning helps you understand customer behavior and seasonal trends, providing inputs for your inventory and sales campaigns. With easy access to product information through effective product categorization, on-boarding, and assortment creation, your customers get a seamless buying experience.
Our online SLA monitoring and escalation tools help you track service delivery, resulting in real-time process monitoring, early warning indications, critical error feedback, and above all, transparency. You can manage all your processes using our category management expertise and digital consumer focused e-commerce platform. Our offering also integrates online data with traditional brick-and-mortar channels for maximum operational efficiency.
Experience certainty.
Our Retail Online Operations Solutions offers you the following benefits:
Over 25% year-on-year growth with 100% accuracy achieved through effective design and implementation of workflow tools
Up to 25% cost savings through process improvements
Over 45% reduction in time taken to on-board new products through process refinements and monitoring
Up to 80% reduction in time taken to set up promotions
Up to 70% reduction in turnaround time due to process streamlining, automation, and workflow creation
The TCS Advantage
We offer retail companies unique solutions backed by our digital technology expertise and industry insight. We add value to the engagement through:
Domain Expertise: TCS has helped some of the world’s leading retailers achieve business growth through complex technology transformation using agile and efficient operating models. Our subject matter experts ensure continuous skill-set enhancements, governance, and audits for process improvements. We have strong delivery models across varied retail formats that help us implement solutions best suited to your digital marketing needs.
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www.tcs.com
All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other
applicable laws, and could result in criminal or civil penalties. Copyright © 2014 Tata Consultancy Services Limited
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About Tata Consultancy Services Ltd (TCS)
www.tcs.com
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services. This is delivered
TMthrough its unique Global Network Delivery Model , recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India.
For more information, visit us at
ContactTo know more about TCS’ Retail Online Operations Solutions, contact [email protected]
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Analytics and insights: Our analytics services help you focus on your target customers, use online advertising more effectively, optimize your marketing mix, increase store visibility, and reduce churn. Customer segmentation and behavior analysis, ad position optimization, relative performance of different online marketing channels, and other analysis help you optimize your conversion rate and maximize ROI. In addition, our proprietary process management
TMtool TRAPEZE defines online workflows and gives you real-time online visibility into metrics.
TMTransformation: FORE , TCS’ process maturity assessment and transformation model, enables a complete transformation of the item setup process including designing and implementing a workflow tool and automating the process sheets, resulting in lead time reductions. Increase sales by reducing the time taken to onboard new products, and by gaining better visibility into KPIs and process metrics with timely business insights. Save on costs through process re-engineering of item onboarding and improvement in productivity of digital asset management, and order management and support.
An Overview of TCS’ Retail Online Operations Solutions
Digital Content Management
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Item OnboardingDigital Asset ManagementContent Authoring/PublishingItem MaintenanceProduct Presentation
Creative Work
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Image ManagementSwatch CreationBanner ProductionEmail Designing
User Experience
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Taxonomy ManagementPromotion ConfigurationSearch Engine Optimization (Keywords & Meta Tag Creation)
Master Data Management
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Product Data ManagementVendor Data ManagementCustomer Data ManagementPrice ManagementMarket Data Management
Analytics
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Web Analytics & InsightsSocial Media ReportingOperational ReportingOmni Channel Dashboards
Order Management
Support
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Order CreationOrder TrackingDSV ManagementReturns & RefundsOrder Management Support
