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Transcript of TCL Enterprise Video Platform
Enabling Video for EnterprisesTata Communications’ End to End Platform supporting all video use cases
Presented by:
Date: 30/10/2014
© Copyright 2012 Tata Communications Ltd. All rights reserved.
This is an executive pitch of our End to End Online Video Platform for an Enterprise.
For more details please reach out to:
Objective of Presentation
2
WE ARE IN THE AGE OF
A TRULY MULTIMEDIA WORLD• Online video will be 80-90% of global Internet traffic by 2017 1
• Increasing use of video for corporate communications, meetings and collaboration, and training
• Amount of data in organizations is increasing at rates varying from 50% to 200% 2
• Portal, Content, and Collaboration technologies are moving to the Cloud
• By 2016, large companies will stream more than 16 hours of video per worker per month 3
VIDEO IN THE ENTERPRISE IS NOT AN OPTION, IT’S A MANDATE
1 – Modern Times Group – Shaping the Future of Entertainment; 2 - Gartner - Video Content Management: Inspired by YouTube, Powered by You2 3 - Gartner - "Predicts 2012: Plan for Cloud, Mobility and 'Big Content' in Your ECM Strategy”
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Product DevelopmentShowcase prototypes and ideas via a screen recording and webcam, and collect team’s feedback for faster time-to-market
SalesUse video recordings to share best practices and expertise, and use product videos during customer presentations
Corp. Communications and ExecutivesConvey engaging messages to large global audiences using live and on-demand video
TrainingUse video to train more employees and partners, faster, more cost effectively with better results. Instructors use communities, blogs, and forums to create interactive video-centric courses online
HRPromote company-wide initiatives and programs using “internal marketing” video campaigns, and simplify complex employee benefits booklets with the power of video
Help Desk and Support Use screen capture to report and resolve software issues, and manage a video-centric troubleshooting knowledge base
MarketingCollaborate on marketing videos with internal/external content creators and publish videos externally for brand awareness, PR, lead generation, event promotions
Bring disperse
teams together
using live and on-demand
video
VIDEO DRIVES VALUE ACROSS YOUR ENTIRE ORGANIZATION
• A Single platform to integrate multiple enterprise applications across HR, Learning, and Marketing
• Intuitive and friendly interface for easy usability across teams
• Open Source - To add customer’s own workflow in the mix
• Global Scalability
• Ensuring an unmatched Superlative Digital Experience
WE UNDERSTAND AND ADDRESS
ALL YOUR CHALLENGES
Single platform integrating
multiple applications
Friendly User Interface
Open Source
Global Scalability
Superlative Digital Experience
© Copyright 2012 Tata Communications Ltd. All rights reserved.
DELIVERING END-TO-END ENTERPRISE VIDEO PLATFORMIN PARTNERSHIP WITH KALTURA
TATA COMMUNICATIONS
THE ONLY VIDEO SOLUTION YOU WILL EVER NEED
© Copyright 2012 Tata Communications Ltd. All rights reserved.
EmployeeGenerated
Content (EGC)
ExecutiveMessaging
TrainingVideos
Marketing Videos
MARKETING &COMMUNICATIONS Promote brand & products Measure audience Corp./gov’t communications
TRAINING Corporate training Knowledge transfer Remote training Employee onboarding Assure training compliance
SOCIAL BUSINESS Knowledge sharing Collaboration, team work Executive announcements Internal Communications
INT
ER
NA
LE
XT
ER
NA
LCONTENTSOURCES
DRIVE VALUE WITH VIDEO
INTERNAL CONTENT
EXTERNAL CONTENT
Corporate Marketing Videos
Agencies
Partners
Consumers (UGC)
How Do You Drive Value with Video?
Video Upload/import
Mobile Capture
Internal CMS / LMS, SharePoint
External company site
Corporate TubeVideo Portal
Public Sites (e.g. YouTube, Fb)
Live webcast/ video
conferences
Screen recording /
webcam rec.
CENTRALREPOSITORY
+ CONTENT
MANAGEMENT
CONTRIBUTION TOOLS
CONSUMPTIONTOOLS
KALTURA VIDEO PLATFORM
Digital Signage
The Only Video Solution You’ll Ever Need
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Business Outcomes
Reduce Costs
Grow Your Business
Prepare Your
People
• Simplify knowledge creation/transfer • Access to latest information on products, systems, and processes • Workforce engagement • Improved collaboration• Sense of corporate community
• Improve individual productivity• Reduce training-related travel costs and time out-of-field
• Knowledge sharing internally• Share customer success stories• Higher engagement with leaders
© Copyright 2012 Tata Communications Ltd. All rights reserved.
“THE 360” OF ENTERPRISE VIDEO
More engaging communications, stronger brand awareness, lead generation and
eCommerce, leveraging the power of video to visually engage customers
Enhanced productivity via more effective communications, collaboration and
knowledge sharing with video, driving social business
Improved training results, faster onboarding, and cost savings through engaging video-centric online training
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Corporate Tube
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
Communications, Knowledge Sharing and Collaboration
1
An engaging way for your employees to
- Communicate ideas at scale
- Collaborate within geographically dispersed teams
- Enhance engagement and creativity
Video Solution for your organization!
A dedicated internal/external video portal for easy knowledge sharing, collaboration, training & learning, and marketing
© Copyright 2012 Tata Communications Ltd. All rights reserved.
What is Kaltura CorporateTube?An “Enterprise YouTube” video portal for knowledge sharing, collaboration and training
• Centralized rich media repository and portal
• Powerful content organization (channels, categories)
• Video creation, contribution and authoring tools (EGC)
• Content search discovery (within metadata/in-video)
• Social tools (share, comment, like)
• Cross device experience + mobile app
• Localized / internationalized
• Fully customizable/brand-able
• Measurable success (reporting, analytics)
• Security and governance (moderation, entitlements, access control)
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Beyond VOD – Live Events & Webcasting
- Fully integrated with your video portal - Functionality includes one-to-many real time screen and webcam sharing - Automatic recording of sessions
Corporate Tube
Communications, Knowledge sharing & Collaboration
Marketing & Brand Awareness
Training & Onboarding
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Social Business
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
Communications, Knowledge Sharing and Collaboration
2
Enhance productivity & knowledge sharing via video- centric collaboration on
SharePoint
Improve training results and cost savings through engaging video training courses and video tutorials
Training Center
Collaboration
Reduce overhead and simplify access to organization’s rich media content by archiving it
centrally
Corporate Rich Media Repository
Deliver more engaging messaging with live and on-demand video
Communications
2010 2013
Vide
o E
xten
sion
for
Sh
areP
oint
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Media Gallery For Communities/Groups & Projects
Video for Blogs/Wikis/Forums/Discussions/Documents
My MediaPersonal Cross-Application Repository
Boost Your Social Business with Video Extensions
Social Business
Applications
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
TCL
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Web Conferencing Auto-Ingest ConnectorReduce Costs, Streamline your Workflow and User Experience
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
Team meetings, video
conferences, webinars
Central Enterprise
Media Repository
CorporateTube, SharePoint,
IBM Connections,
Jive, LMS
Record Save PublishImport Export
Centralized auto-ingest repository for
all your media content
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Synchronized Video Presentation
Screen Capture
Chaptering
Webcam recording
Trimming & Clipping
Webcasting, Video Conferencing
Mobile Capture
Tools for Employee Generated Content
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Training and Onboarding
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
• TrainingTube: Video-centric Corporate Leaning Management System (LMS)
• LMS Integrations for leading platforms like Moodle, Blackboard, Sakai
• Live Training sessions, with on-demand recordings
• Preserve Knowledge with Employee Generated Content (EGC) tools
• Video Training anywhere, anytime, on any device
• Detailed Analytics to measure training success
• Security and Governance for your Social Business
• Central Digital Asset Management – Upload once, Publish Everywhere
From reducing training travel costs, to reusing video content, and providing searchable training media - video provides better learning results with a better ROI on content.
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Description and Tags (Did We Already Mention SEO?)
Related Info, Video Recommendations
Customization &Branding
Social Sharing
Player Controls and Accessibility
Searchable Multi-lingual Closed Captions
Title & Metadata (SEO)
Interactive Calls-to-ActionOptimized Viewing
Experience on Any Device
Integrated Into Your CMS/Site
Every Click is Tracked for Analytics and
Marketing Automation
Admin: Distribution and Syndication to
YouTube and search engines
Marketing and Brand Awareness Video Platform for the Modern Marketers
Marketing & Brand Awareness
Training & Onboarding
Communications, Knowledge sharing & Collaboration
© Copyright 2012 Tata Communications Ltd. All rights reserved.
ENTERPRISE VIDEO LIFECYCLE
CAPTURE & INGEST
MANAGE & MODERATE
PUBLISH & ENGAGE CONTROL & SECURE
MARKETING &COMMUNICATIONS
DELIVER REPORT &ANALYZE
- Screen capture
- Webcam record
- Mobile capture
- Live webcasting
- WebEx
- Transcoding
- CorporateTube: a social channel-based video portal
- Social Business integrations: SharePoint, Jive, IBM Connections)
- CMS, LMS integrations
- Mobile apps and SDK
- Access Control
- Secure delivery
- SSO
-Moderation workflows
- DRM
- Tata Communications CDN
- - Integrations(Cisco, Blue Coat, Riverbed)
- Live deliveryAcross devices
-Tata Communications Analytics
- Kaltura reports
- Omniture - Google Analytics
END TO END VIDEO CONTENT LIFECYCLE SUPPORT
- Customizable interactive player
- Distribution (YouTube, Fb, etc,)
- Syndication & SEO
- Increase viewers & views: - Calls-to-action - Internationalization
- Deep search - Recommendations - Social sharing
- Kaltura Management Console (KMC):A centralized digital asset management system
- Flexible taxonomy
- Closed captioning
KNOWLEDGE-SHARING/TRAINING
Kaltura Platform and APIs
Deployment Options
Business Intelligence & Analytics
StreamingOnline
Video PlatformElectronic
Software DeliveryWhole Site
Acceleration
Content SecurityMulti-Screen
Delivery
Flexible Cloud Storage Tata, Customer or
Cloud based
24x7x365Support
Additional Features
Product Stack
Superior Coverage & Performance (in both Emerging & Developed Markets)
Enterprise Video Platform for any Video Use Case
Tier 1 service provider with a global CDN
Much more than an Enterprise Video Platform
• Best of Kaltura’s leading open source video platform and TCL’s Carrier Grade Global Tier 1 CDN
• One video platform for all enterprise video use cases
• Global CDN deployed over Tier 1 IP network leveraging Reach into over 200 countries
• Most optimized caching platform to ensure maximum origin off load
• Streaming platform architected ground up for highly scalable HD streaming, any device, any where
• One Stop Shop for all your Enterprise Telecom Needs . TCL’s complete suite of Network and Managed Services for Enterprise and Service Providers
PHARMACEUTICAL INDUSTRY SPECIFIC BENEFITS
CUSTOMER BENEFITSPharmaceutical
COMMON BENEFITS- INTERNAL ENTERPRISE VIDEO
Simplify and decentralize the creation and sharing of knowledge using video Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train employees, faster, more cost effectively with better results
Improve Clinical Trials Enhance patient care with monitoring and remote diagnosis Accelerate Time-to-Market for Drug Approval through effective knowledge sharing Improve Government Compliance Improve Communications with Pharmacies and Drug Stores
MANUFACTURING INDUSTRY SPECIFIC BENEFITS
CUSTOMER BENEFITSManufacturing
COMMON BENEFITS – INTERNAL ENTERPRISE VIDEO
Simplify and decentralize the creation and sharing of knowledge using video Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems, and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train more employees, faster, more cost effectively with better results
Increase safety awareness and simplify communication of safety procedures Leverage and communicate manufacturing best practices, increase compliance Improve process efficiency Increase B2B sales and brand awareness through online video marketing Increase customer satisfaction
ENERGY & UTILITIES INDUSTRY SPECIFIC BENEFITS
CUSTOMER BENEFITSEnergy & Utilities
COMMON BENEFITS – INTERNAL ENTERPRISE VIDEO
Simplify and decentralize the creation and sharing of knowledge using video Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems, and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train more employees, faster, more cost effectively with better results
Increase safety awareness and simplify communication of safety procedures Improve regulatory compliance Leverage and communicate best practices Simplify topological information sharing and smart metering
FINANCIAL SERVICES INDUSTRY SPECIFIC BENEFITS
CUSTOMER BENEFITSFinancial Services
COMMON BENEFITS – INTERNAL ENTERPRISE VIDEO
Simplify and decentralize the creation and sharing of knowledge using video Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems, and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train more employees, faster, more cost effectively with better results
Increase sales through online video marketing Enhance brand Broader reach Improve communications and messaging to customers and partners Increased customer satisfaction
RETAIL INDUSTRY SPECIFIC BENEFITS
CUSTOMER BENEFITSRetail
COMMON BENEFITS - INTERNAL ENTERPRISE VIDEO
Simplify and decentralize the creation and sharing of knowledge using video Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train employees, faster, more cost effectively with better results
Increase sales through effectively presenting product with video Reduce product returns through effective detailed introduction of products online Improve customer loyalty Engage customers through innovative controlled video marketing campaigns
(UGC) Enhance your brand awareness by publishing sharable videos online
EDUCATIONAL INSTITUTIONS - SPECIFIC BENEFITS
CUSTOMER BENEFITSEducation
COMMON BENEFITS - INTERNAL VIDEO
Simplify and decentralize the creation and sharing of knowledge using video Enhance staff productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable cross-campus communications Train staff faster, more cost effectively with better results
Improve learning results and quality of teaching Enable remote learning Boost community engagement and campus life, with live/on-demand video events Increase your reach to prospective students by using video for admissions Enhance your school’s brand and alumni outreach with online videos Reduce costs and complexity of media management and archiving of digital
assets Improve control over UGC (student/faculty generated content) video on campus
PUBLIC ADMINISTRATION- SPECIFIC BENEFITS
CUSTOMER BENEFITSPublic Administration
COMMON BENEFITS - INTERNAL VIDEO
Simplify and decentralize the creation and sharing of knowledge across the org.
Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video
content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable cross-organization
communications Train staff faster, more cost effectively with better results
Enhance citizen’s understanding of government communications and processes Enable citizen engagement in a controlled, secure manner Improve clarity of communications during crises, elections, national/local events Enhance gov’t internal administrative processes Local gov’t can provide video platform as a shared service to local entities
(schools, univ., learning centers) to enhance learning results and student engagement