TCI 2016 Key Success Factors for food clusters
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Transcript of TCI 2016 Key Success Factors for food clusters
Titel presentatie [Naam, organisatienaam]
Working Day - Track: Food clusters Food cluster Xchange: toolkit
Maria Pedrals
Key Success Factors for food clusters
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
#1 – “Networking”
#2 – Innovation
#3 – Operations (manufacturing & logistics process)
#4 – Market knowledge
#5 – Business development
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
#1 – “Networking”
#2 – Innovation
#3 – Operations (manufacturing & logistics process)
#4 – Market knowledge
#5 – Business development
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
#1 – “Networking”
#2 – Innovation
#3 – Operations (manufacturing & logistics process)
#4 – Market knowledge
#5 – Business development ? ?
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
Low cost
supermarket
All big
retailers
Restaurants
and more
premium PoS
<2€ 7€ 15€
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
PRIVATE
LABEL
MASS
MARKET PREMIUM
STRATEGY!
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
#1 – “Networking”
#2 – Innovation
#3 – Operations (manufacturing & logistics process)
#4 – Market knowledge
#5 – Business development Only possible
if considering STRATEGY
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
Cluster initiative
segmented by strategy,,,
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
5 wine cellars
Joint development of a new
wine product targeting
growing segment of
market “urban woman”
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
10 fruit producers
Partnerships among different productive regions to
become “1st tier supplier” for supermarkets
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
12 agrofood companies
Joint promotion of visits
to their farms as a
direct link to end consumers
www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals
#1 – “Networking”
#2 – Innovation
#3 – Operations (manufacturing & logistics process)
#4 – Market knowledge
#5 – Business development Strategy!