TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona...

17
Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia) Eduard Ribas Parallel 3.1 Cluster implementation in different parts of the world 12 November 2014

description

By Eduard Ribas, presented at the 17th TCI Global Conference, Monterrey 2014.

Transcript of TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona...

Page 1: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)Eduard Ribas

Parallel 3.1 Cluster implementation in different parts of the world

12 November 2014

Page 2: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona

(Catalonia).

EDUARD RIBAS

CLUSTER DEVELOPMENT

Page 3: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES &

DIFFERENCESPOSITIVE

SIMILARITIES

NEGATIVE SIMILARITIES

POSITIVE DIFFERENCES

NEGATIVE DIFFERENCES

Things to take into account

Page 4: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCES

CLUSTER

MAPPING

CLUSTER

INITIATIVE

CLUSTER

MANAGEMEN

T

CLUSTER

EVALUATION

& FOLLOW

UP

Page 5: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

CLUSTER DEFINITIONCLUSTER

MAPPING

MACHINARY CLUSTER

ICT CLUSTER

FOOD CLUSTER

TOURISM CLUSTER

• TOO WIDE• “BASED ON DESIRES”• DIFFERENT BUSINESS

SOMETIMES

Page 6: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

INITIATIVE

MORE PRIVATE PROMOTED

Page 7: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

INITIATIVE

MORE PRIVATE PROMOTED

Page 8: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

INITIATIVE TOO OFTEN FOCOUSED IN OPERATIONS, SETTING A SIDE THE MARKET TRENDS,…

Page 9: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

BOYACA’S CHEESE CLUSTER

CLUSTER

INITIATIVE

Page 10: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

Opciones Estratégicas

Gran Distrib.

OrganizadaHORECA

Marca Producto Gran Consumo

FabricanteMarca Blanca

Servicio a la Distribución

Servicio Canal Horeca

Distribución

especialista

+ Marca

- Marca

Gourmet

Retail

tradicional

EspecialistaRetailer

Alim.Ecològ.

Alimentación. Funcional

Maquila Primium

Page 11: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

Opciones Estratégicas

Gran Distrib.

OrganizadaHORECA

Marca Producto Gran Consumo

FabricanteMarca Blanca

Servicio a la Distribución

Servicio Canal Horeca

Distribución

especialista

+ Marca

- Marca

Gourmet

Retail

tradicional

EspecialistaRetailer

Alim.Ecològ.

Alimentación. Funcional

Maquila Primium

Artesanal Tradicional

Page 12: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

The future vision

Gran Distrib.

OrganizadaHOREC

A

Marca Producto Gran Consumo

FabricanteMarca Blanca

Servicio a la Distribución

Servicio Canal Horeca

Distribución

especialista

+ Marca

- Marca

Retail

tradicional

Alim.Ecològ.

Alimentación. Funcional

Maquila Primium

Artesanal Tradicional

A1

A2

B

Gourmet

EspecialistaRetailer

A3

Page 13: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

MANAGEMEN

T

• The cluster’s organizations

- Companies’ leadership & pay for being member (authority & co-responsibility)

- To many times the NON companies agents are controlling the clusters

Page 14: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

MANAGEMEN

T

• The cluster’s organizations

- Companies’ leadership & pay for being member (authority & co-responsibility)

- Avoid being as much as possible, for as good as possible, quantity for quality

Page 15: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

MANAGEMEN

T

• The cluster’s organizations

- Companies’ leadership & pay for being member (authority & co-responsibility)

- Avoid being as much as possible, for as good as possible, quantity for quality

- The cluster manager’s selection

Page 16: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCESCLUSTER

EVALUATION

& FOLLOW

UP

• Follow up

- The non government redefinitions of its programs

Page 17: TCI 2014 Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

SIMILARITIES & DIFFERENCES

SIMILARITIES

DIFFERENCES

POSITIVE NEGATIVE

THE METHOLOGY WORKS

CLUSTER MANAGEMENT

PRIVATE PROMOTION

CLUSTER EVALUATION

& FOLLOW UP