TCI 2013 Strategic design partnerships for growth – Insights from the Danish cluster D2I
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Transcript of TCI 2013 Strategic design partnerships for growth – Insights from the Danish cluster D2I
Strategic design partnerships for growth – Insights from the Danish cluster D2IThit Juul Madsen
Breakout Session: Use of design principles to drive innovation in clusters
5 September 2013
05.09.2013
Why design?Thit Juul Madsen
Head of Design2innovate - The Danish Design Cluster
Who are we?D2i is a partnership between Kolding School of Design, The University of Southern Denmark, LEGO, Dong and Design City Kolding
Design City Kolding
BusinessesS / M / L
Spinderihallerne
Innovation & design consultancies
Kolding School of Design
University of Southern Denmark
OrganizationsRegional authorities
What we do.../ We help companies create value through design and design
driven innovation We create awareness about the modern design concept
/ We teach companies / employees how to use design tools
What we offer...New Knowledge Competence development
Why we do it.../ Companies that are using design strategically, has up to 20%
greater value growth and higher export share
/ Danish export companies involving design in marketing and supply chain management have greater success abroad
BooksTraditional bookstore
Flickr: Martin Cathrae
BooksNew bookstore
BooksNew book
Kodak1975: Invented the world’s first digital camera
Kodak1976: 89% US market share of photographic film sales
KodakFilm camera sales Digital camera sales
2003
Kodak2012: Files for Bankruptcy
iPodApple iPod introduced in 2001
iPod2005: 65% US market share of MP3 player sales
AunsbjergCar dealer - focus on the product
AunsbjergInnovation process
AunsbjergConcept development - focus on service
AunsbjergCar sharing concept
D2I members
+45 2528 4215
Thit Juul Madsen
Thank you!
www.design2innovate.dk