Tchannel extended power point presentation with market insights
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T-channel.tv Your Guide to Turkey 2016
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Transcript of Tchannel extended power point presentation with market insights
T-channel.tvYour Guide to Turkey
2016
Table of Content
Who are we ?
Our Audience The Arab Tourist
Arab Viewership
T-Channel Programs Prices and Offers
[email protected] – 0090 530 897 2422 – 00961 81 66 76 78
Who are we?T-Channel is Total Media Cast’s new project. Total Media Cast is a company specialized in building Satellite Televisions and Turnkey solution provider to Television Stations. From technical engineering know-how to television shows set building, all the way to programing and human resources, TMC has a comprehensive experience in all aspects of building a successful Television Channel.
With a portfolio of 10 fully built, operational, Television channels, for the Middle East and North Africa, TMC’s team, knows exactly what is attractive to the Arab viewer.
T- Channel Overview
Vision is to become the reference Television for Culture, Tourism, and Investment in Turkey
Objective is to bring Turkey closer to the Arab Word
T- Channel AimT-Channel is, the first of its kind, Arab Television Channel with the sole purpose to Guide the Arab World to Turkey. T-Channel aims to focus on four main segments:
Leisure TourismInvestment
Health TourismEducation
Our Audience
T-channel.tv2016
T-Channel’s Target AudienceT-Channel aims to provide the viewers with the most comprehensive and entertaining content, with the aim of attracting the Arab viewer to visit Turkey, for both business and leisure. Therefore, T-Channel’s target audience is:
Arab WomenArab Family
Arab Business men
Target Core Audience While T-Channel aims for Men and Women, in 22 Arab countries, from 15 to 60 years old.T-Channel focuses its marketing efforts on a core audience: Men between the age of 35 to 45 years Living in the Gulf region Married with children Income above 10 000 USD per month Business owner and investor Travels for both Business and Leisure Opinion leaders
T-Channel’s Viewers
T-Channel’s Arab speaking target viewers are gathered
on a territory extended from the Middle East to North
Africa, it included 22 countries and counts a total
population of over 450 Million people, with a potential
viewership of 21 Million viewers
The Arab Viewing HabitsArab Women mostly watches Television between 10h00 in the morning to 12h00 noon during the week (From Sunday to Thursday)
Arab Family watching time is around 17h00 until 19h00, where the family gathers around a single TV or multiple TVs in the House.
Arab Men usually start watching news, sports and entertainment programs from 19h00 until around 1h00 in the morning. They mostly watch TV with friends or spouse. Most data is provided by IPSOS Telemetry
Analysis: Televisions & Reception
92.6% of Arabs own one or more Television set
85% of Arabs receive television through satellite TV
Analysis: Audience DemographicsAudience by age in percentage:
Man Woman15 to 29 20%
14%30 to 39 25%
12%40+ 23%
15%
Analysis: Audience Social Status
Audience by Gender in percentage:53% Man - 41% Woman
Audience by Marital Status in percentage:
65% Married - 32% Single Audience with Children in percentage: 42% have children under 15 years
Analysis: Audience IncomeAudience by Income:
Under 2000 $ 34 %2000 $ to 5000 $ 27 % 5000 $ to 10 000$ 9 %Above 10 000 $ 7 %Unspecified 23 %
Analysis: Audience by AreaAudience by Area:
Rural 6 %Suburban 27 %Urban 67 %
Analysis: Audience Education LevelAudience education level:
Primary School 32 % Secondary School 36 %
University 25 %
Analysis: Audience by ReligionAudience by religion:
Muslim 96 %Christian 2.4 %Other 1.6 %
Analysis: TV viewing Time
Average time the TV is watched: The Arab viewer watches an average of
3.5 hours of television per day
Peak viewing times:The Arab peak television viewership is between
9h00 to 16h00 – 19h00 to 1h00
Where are the ArabsThere are around 22 Arab countries in the Middle East and North African region, with around 450 Million Arab speaking peopleMiddle East: Syria, Lebanon, Jordan, Palestine, Iraq, Iran Gulf: Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Oman, Bahrain, Yemen North Africa: Sudan, Egypt, Libya, Tunisia, Algeria, Morocco, Mauritania, Somalia, Comoro Islands
Who comes to TurkeyMost Arab Tourists come from:
1. Saudi Arabia 2. Iraq3. Kuwait4. Lebanon5. Libya
How many come to Turkey Due to its strategic location, its magnificent weather, and its many touristic attractions, Turkey has attracted many Arabs.
With the new ownership laws and the unrest in the Arab region, Turkey witnessed a 20.1% increase in Arab tourist arrivals, exceeding the
2.5 million visitorsTurkey witnessed a significant rise in the Arab tourist Arrivals :United Arab Emirates rose 54%Kuwait visitors rose to 64%Bahrain visitors reached an increase of 90%Qatari visitors, reached a record high, 92% increase from last year.
Why do they come to TurkeyThe main reason Arabs travel to Turkey is:• The closeness to their home country• Similarity with Europe• Reasonable prices in comparison with
Europe • Turkey is a safe country• They can hear the Call for prayer• Halal food is available everywhere
Why Turkey?Turkish drama series!!Turkish series have been dubbed to Arabic and are shown throughout most Television channels across the Middle East and North Africa, influencing the Arab families to travel and discover the many beautiful sites that Turkey has to offer…
How long do they stayArab visitors spend at least a week TurkeyPreferred regions in Turkey:
Istanbul The European side
BursaBolu
AbantYalova
Trabzon
What do they do in TurkeyArab tourists come in large groups, with their extended families:
Prefer to stay in 5 stars hotels Arabs eat out at restaurants with their family They love Turkish food and often leave large tips They shop in Large Malls They prefer purchasing famous Brands Arabs enjoy Turkish design and Turkish Fashion They buy a lot of jewelry and luxury items
Arab and Turkish Real EstateThe past few years, with the new Turkish Laws facilitating ownership and investment, Arab tourists, became Arabs investors, buying Real Estate in the regions they fancy having their vacation in. Arabs tend to purchase:
Large homes Multiple small apartments to join in a large one
Their favorite location to purchase luxury leisure Homes is around the Black Sea regionArab investors mostly purchase:
ResidentialCommercial
Constructible Lands
Arab health in Turkey11% of Arabs come for medical purposesArab choose Turkey hospitals for: • The efficient health care system• Advanced technology • Affordable prices The interventions vary from Hair Transplant to Coronary Artery Bypass
How much do Arabs spend in Turkey
The Arabs Tourist weekly budget reaches70 Thousand Euros
After Spain and Switzerland, Turkey is the Arabs preferred country to invest in Real Estate, last year 10 863 properties were sold to Arabs only, representing 50% of the real estate sold to foreignerDue to regional conflicts, and the lack of medical facilities in certain regions, most Arab Health tourists come from Libya and Iraq Their expenditure reaches an average of 10 000 Euros per patient
Profile of the Arab TouristThe Arab tourists mostly come accompanied by their family, or in multiple groups composed of families The group is usually composed of 5 to 20 peopleThe group usually has 2 to 5 children below 15 year of ageThe average age varies between 20 to 60 years old for the adultsThe average children’s age varies from 6 to 23 years oldThe Group leader, and decision maker of the group is usually between the age of 35 to 45 years old
T-Channel Women Programs
Woman ProgramTurkish MorningTurkish cuisine
T-Channel Family Programs
Family ProgramRabbit (Taugh shaun Jan)
Turkey Home offTurkish Regions ExplorationTurkish language learning
Turkish cultural news
T-Channel Business Man Programs
Business ProgramTurkish CEO Mag
Consultancy Pm showTurkey Exhibition Show
In BriefT-Channel’s Programs Target: Middle & Upper Class, 15 to 60 years old, Man and Woman from All Arab region in the MENAT-Channel’s Core Marketing Target: Upper Class, 35 to 45 years old Man from the Gulf, Married, with children
Basic Prices
For more information or details on other custom advertising opportunities, contact us at [email protected]
ADVERTISING PRICES (STANDART-without packages)
OPT /PT
ADVERTISING FILM (SPOT)
1 SEC/ TLFIXED BAND
1 SEC/ TL1 Advertorial/
60 SecOPT/ PT 6 ₺ 8 ₺ 6,000 ₺MORNING PROGRAM 08:00-10:00 8 ₺ 10 ₺ 6,500 ₺EVENING PROGRAM 19:00-20:00 9 ₺ 12 ₺ 7,000 ₺
Spot Packages
For more information or details on other custom advertising opportunities, contact us at [email protected]
ADVERTISING FILM (SPOT) PACKAGES
PACKAGES OPT/PT DAILY TOTAL
AD 1 AD Sec' TOTAL AD
TOTAL Sec'
BUDGET (TL)
PRİCE1 SEC/TL
1 MONTH 5 30 150 4,500 22,500 ₺ 5.0 ₺
2 MONTHS 5 30 300 9,000 36,000 ₺ 4.0 ₺ -0.20
3 MONTHS 5 30 450 13,500 47,250 ₺ 3.5 ₺ -0.30
Fixed Band Packages
For more information or details on other custom advertising opportunities, contact us at [email protected]
FIXED BAND PACKAGES
PACKAGES OPT/PT DAILY TOTAL
AD 1 AD Sec' TOTAL AD
TOTAL Sec'
BUDGET (TL)
PRİCE1 SEC/TL
1 MONTH 5 10 150 1,500 10,500 ₺ 7.0 ₺
2 MONTHS 5 10 300 3,000 16,500 ₺ 5.5 ₺ -0.21
3 MONTHS 5 10 450 4,500 22,500 ₺ 5.0 ₺ -0.29
Advertorial Packages
For more information or details on other custom advertising opportunities, contact us at [email protected]
ADVERTORIAL ADVERTISING PACKAGES
PACKAGES OPT/PT
MONTHLY ADVERTORIA
L
1 ADVERTORIAL
Sec'
MONTHLY TOTAL
ADVERTORIAL Sec'
BUDGET (TL) PRİCE1 ADVR./TL
1 MONTH 5 60 300 25,000 ₺ 5,000.0 ₺ 1 MONTH 10 60 600 40,000 ₺ 4,000.0 ₺ -0.20 1 MONTH 15 60 900 52,500 ₺ 3,500.0 ₺ -0.30
[email protected] – 0090 530 897 2422 – 00961 81 66 76 78
Let Your Product reach the Arab word on T-
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