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B2B: Chapter 8Become a LinkedIn

Lead Generation Superstar

Joining LinkedIn: Benefits

Professional Connections

3x the number of leads than Twitter

Identify true professionals in certain areas already in your network and industry.

Convert leads to employers, colleagues, partners

Build Profile

Dr. Clark LinkedIn Profile

Linked In Growth

Follow up with face-to-face meetings

Follow up with phone call

Follow up after networking with requests on LinkedIn

Add details about your meeting. Remember context of conversation.

Import contacts from your email.

Review connections.

Connect with all work and classmates who have credibility.

Reach out to professionals in industry and future employers

Beef Up Profiles

Photos are huge to add to credibility

Add personal website

Enter all customizable data

Don’t be scared to share personal updates and content.

Remember: it’s not Facebook and Twitter, it’s about your career.

Look for groups that match your interests and career goals. Theree are open and closed groups.

Best LinkedIn Practices

Maintain and update entire profile, pages, links

Identify 10 groups to join and stay active

Organize content for sharing