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Transcript of TCCC 2012 Annual Review
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2012 ANNUAL review
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Our 2020 Vision is creating shared valueor everyone our brands touch around theworldrom our consumers and customers
to our shareowners and the communitieswe proudly serve.
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1
2 Letter to Shareowners
5 Selected Financial Data
6 2012 Highlights
8 Per Capita Consumption
10 Investing Togetheror a Better Future
14 Investing in OurRelationships Around the World
18 Investing in andGrowing Our Brands
22 Investing in Growing a MoreSustainable Business
26 2012 Operating Group Highlights
30 Business Prole
32 Management
34 Board o Directors
35 Shareowner Inormation
36 Company Statements
37 2020 Vision
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Da Fllow Saowns,
Sharing a Coke and sharing the value
created by CocaCola have been at the
heart o our story or nearly 127 years.
In act, our legendary chairman Robert
Woodru believed everyone who touched our
business should benetrom shareownerslike you to our bottling partners, customers,
consumers, associates, suppliers, distributors,
other stakeholders and the communities
we proudly serve.
Together with you and partners across
more than 200 countries, we continued
this tradition in 2012.
For me, one o last years most meaningulmoments o shared value came during a
September visit to Myanmar, also known
as Burma, where positive political changes
allowed CocaCola to return ater a
60year absence.
I was deeply honored to deliver the rst
cases to our new customers in Yangon
and meet with leaders, shop owners and
other citizens. And what I remember mostwere their acesshining and hopeul, with
a special spark in their eyes.
For the people o Myanmar, this was more
than the return o a delicious, rereshing
beverage. To them, CocaCola embodies
the bright promise o better days and better
lives ahead. And we look orward to being
part o their journey.
There were many other highlights, as we
successully completed the third year o
our 2020 Vision to double the size o our
businessand the value we create
during this decade. How did we do?
Lets take a look at the 6 Ps o our vision:
Prot, People, Portolio, Partners, Planet
and Productivity.
1. Pot. Despite lingering economic
headwinds, we achieved strong, balanced
results in 2012, meeting or exceeding our
longterm volume, revenue and prot
targets as we did in both previous years
o our 2020 Vision.
In 2012, we incasdvolum by 4 pcnt,
with our sparkling beverages growing a
healthy 3 percent and our still portolio
up 10 percent. In addition, we generated
cod nt opating vnus o mo
tan $48 billion and opating incom
o naly $11 billion.
We also split ou stock o t st tim
in 16 yas. In early 2013, we announced
plans to increase our dividend or the
51st consecutive year. All told, between
dividends and share repurchases, we
returned $9.1 billion to shareowners like
you in 2012.
Over the rst three years o our 2020 Vision,
weve incasd daily svings by mo
tan 200 million, lited our globalvolum
and valu sa to t igst lvls
sinc 2003 and addd mo tan
$30 billion to T CocaCola Companys
makt capitalization.
A LeTTer FrOM OUr CHAirMANAND CHieF eXeCUTive OFFiCer
Fo t popl o Myanma, CocaColambodis t bigt pomis o bttdays and btt livs aad.
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biLLiONMArkeT CApiTALizATiON gAiN
Over THe pAsT 3 yeArs
$302. Popl. The men and women o the
CocaCola system inspired me in 2012
with their cando spirit and unwavering
commitment to excellence. This was
true when I helped open new plants in
Cil and Cinaandvisitd collagus
in mo tan 25 countis, including
Bazil, Fanc, India, Japan, Knya, Mico,
Swdn, Tailand and Vitnam.
With our team in Great Britain leading
the way, our people executed our most
successul Olympics activation across
100plus countriesconnecting with our
ans, celebrating the importance o active
healthy liestyles and inspiring people to
Move to the Beat o London 2012.
CocaCola people made a dierence in our
communities, too, volunteering to support
worthy causes like the Special Olympics
and International Coastal Cleanup Day. They
also reached out to help others in the wake
o devastating natural disasters, rom terrible
ooding in Pakistan to Hurricane Sandys
battering o the U.S. East Coast.
And our people helped CocaCola win
many honors, rom topping Intbands
Bst Global Bands list or more than
12 consecutive years to winning 30 awads
at t Canns Lions Intnational Fstival
o Cativityto acing numb ou on
FORTUNEs Most Admid Companis
list. Early in 2013, Fast Companynamed
CocaCola one o the wolds most
innovativ companis.
3. Potolio. In 2012, we made the most
o our portolio o more than 500 brands,
starting with our agship beverage. Brand
CocaCola grew a healthy 3 percentnearly
300 million unit cases. Thats like adding
the brand CocaCola volume o another
Germany or two Russias.
Studying all the opportunitiescountryby country and category by category
w intoducd 500plus nw poducts in
2012, including mo tan 100 low and
nocaloi coics, and made several
targeted portolio investments. For example,
we took an ownership stake in the maker
o Core Power protein drinks in the United
States. And we partnered with Aujan,
acquiring roughly hal o this industry
leader in the Middle East with strong juice,
sparkling and malt beverage brands.
We welcomed two new billiondollar brands
I LOHAS bottled water and Ayataka premium
green tea. We now have 16 such brands,
with more to come.
4. Patns. We proudly serve more than
23 million tail customs ac wk,
helping them sell more beverages, generate
more trafc and revenue, and provide or
their employees and communities.
Were always pushing ourselves to create
even greater value or all our customers,
rom individual vendors to traditional retailers
to large stores. One way we did so in 2012
was by helping our customers increase
immediate consumption sales by 5 percent,
the astest rate in over a decade.
With our customers, we also continued to roll
out our revolutionary CocaCola Fstyl
ountain dispns, which is now delighting
consumers in 47 U.S. stats and tst
makts in London, Tokyo and Toonto
with more than 100 bvag options.
5. Plant. In 2012, the CocaCola system
replenished 52 percent o the water usedin making our nished beverages, with
468 community water projects helping us
reach the halway point in achieving our
goal o water neutrality by 2020.
We also introduced an exciting new
partnership with our riend and partner
Dean Kamen, who has invented a
breakthrough purication system or
communities in need o sae drinking water.
Ater successul tests in 2012, we plan to bring
this technology to communities in South Arica
and two Latin American countries in 2013.
In packaging and recycling, we sold 7 billion
PlantBottle packages in 2012, reducing
our petroleum use with a recyclable plastic
bottle up to 30 percent made rom plants.
And we launched EKOCYCLEa cutting
edge line o recycled goodswith musician
and riend will.i.am, making recycling
even cooler.
With our partners, we used our supplychain
expertise to impov t distibution o
citical mdicins in Tanzania, w
naly 20 million popl a bnting.
Were now replicating the project in Ghana
and Mozambique.
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Seeking to mpow 5 million womn
ntpnus by 2020, w pandd
ou 5by20 initiativ om ou countis
to 12: Brazil, China, Costa Rica, Egypt,
Haiti, India, Kenya, Mexico, Nigeria, the
Philippines, South Arica and Thailand.
6. Poductivity. In 2012, we announced
a nw oganizational stuctu o
t opating businsss: CocaCola
Amicas, CocaCola Intnational
and Bottling Invstmnts Goup. Made
ofcial on January 1, 2013, this organization
again demonstrates our commitment to
continuous improvement.
We also launched a productivity and
reinvestment program to create $550 million
to $650 million in annual savings by 2015.
By reeing up resources via supplychain
optimization, improved marketing
eectiveness, operational excellence
and systems standardization, we can
invest more in innovation, marketing
and additional eet on the street to
drive our growth.
Meanwhile, our global bottling systm is
alti tan v. Some o our bottling
partners are joining together to become
even more efcient and responsive
to market needs. In 2012, bottlerled
consolidations were announced in Brazil,
Japan and Spain. And CocaCola FEMSA,
a longtime leader in Latin America,
took over our bottling operations in
the Philippines in early 2013.
Beore I close, I want to mention a compl
socital issu tat toucs us all: obsity.
In 2012, The CocaCola Company took
new steps to give consumers even more
choice in package sizes, sweeteners
and beveragesincluding more than
800 low and nocalorie selectionswhilealso providing clear nutrition inormation
and supporting tness programs.
Truth is, CocaCola has a rich heritage o
being associated with exercise, sports and
active liestyles. Today, w using ou
makting ptis and community
connctions to ducat consums on
ngy balanc and inspi mo popl to
gt moving. We rmly believe the challengeso obesity are solvable, and were committed
to being part o the solution.
I want you to know just how privileged I eel
to lead this wonderul business o providing
simple moments o pleasure and rereshment
or cents at a time more than 1.8 billion times
a day. What could possibly be better?
And each time someone opens an icecold
Coke, a couple shares a Sprite at the
movies, an athlete reaches or a Powerade
Zero or a parent picks up a bottle o Minute
Maid, value is created. Not only or our
Company but or the company we keep
in communities worldwide.
Looking back on 2012, Im proud o all we
achieved alongside our customers, bottlers
and other partners. Even so, were not
satised. We remain constructively discontent
as we seek to make the most o the vast
growth opportunities we continue to see
around the globe.
Thank you or your investment in
The CocaCola Company. Please know
that we are working, every day, to make
you proud as we reresh the world, inspire
moments o optimism and happiness,
create value and make a dierence.
Thank you,
Muta Knt
Chairman o the Board o Directorsand Chie Executive Ofcer
April 1, 2013
W main constuctivly discontntas w sk to mak t most o t
vast gowt oppotunitis w continuto s aound t glob.
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seLeCTeD As repOrTeD FiNANCiAL DATA AND perFOrMANCe AT-A-gLANCe
1 Includes the impact o the Companys acquisition o CocaCola Enterprises (CCE) Inc.s ormer North America business and the sale o our Norway and Sweden bottling operations.
These transactions occurred on October 2, 2010.
2Eective January 1, 2012, the Company elected to change our accounting methodology or determining the marketrelated value o assets or our U.S. qualied dened benet pension plans.
The Companys change in accounting methodology has been applied retrospectively, and we have adjusted all prior period nancial inormation presented herein as required.
3Following shareowner approval, the Company amended its certicate o incorporation on July 27, 2012, to increase the number o authorized shares o common stock rom 5.6 billion to 11.2 billion
and eect a twoorone stock split o the common stock. Accordingly, all per share data presented herein refects the impact o the increase in authorized shares and the stock split.
4Beverage Partners Worldwide (BPW) is our readytodrink tea joint venture with Nestl S.A. (Nestl). Due to the reocusing in 2012 o the BPW joint venture, the number o unit cases sold in 2012
does not include BPW unit case volume or those countries in which the joint venture was phased out during 2012, nor does it include unit case volume o products distributed in the U.S. under
a sublicense rom a subsidiary o Nestl which terminated at the end o 2012. In addition, BPW and Nestl licensed unit case volume was eliminated rom the base year, where applicable,
when calculating the 2012 versus 2011 volume growth rate.
Note: Growth rates shown represent 2012 versus 2011 perormance.
$35,119
2010
$46,542
2011
$48,017
2012
NeT OPerATING reVeNUeS
in millions
$8,413
2010
$10,173
2011
$10,779
2012
OPerATING INCOMe
in millions
25.5
2010
26.7
2011
27.7
2012
UNIT CASe VOLUMe 4
in billions
$9,532
2010
$9,474
2011
$10,645
2012
OPerATING CASh FLOW
in millions
+12%+6%+3%+4%
Year Ended December 31, 2012 2011 20101 2009
In millions except per share data As Adjusted 2,3
SUMMArY OF OPerATIONS
Net operating revenues $48,017 $46,542 $35,119 $30,990
Operating income 10,779 10,173 8,413 8,187
Net income attributable to shareowners oThe CocaCola Company
9,019 8,584 11,787 6,797
Per ShAre DATA
Basic net income $2.00 $1.88 $2.55 $1.47Diluted net income 1.97 1.85 2.53 1.46
Cash dividends 1.02 0.94 0.88 0.82
BALANCe SheeT DATA
Total assets $79,9$79,974 $86,17474
$79,974 $72,921 $48,671
Longterm debt 13,6 14,736 13,656 14,041 5,059
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Concluded the rst year o the Arctic Home
campaign in the United States and Canada
in partnership with World Wildlie Fund
(WWF), resulting in more than $2 million
donated to create a sae haven or polar
bears in the Arctic.
$2million
Named Creative Marketer o the Year bythe Cannes Lions International Festival oCreativity and inducted into the AmericanAdvertising Federation Hall o Fame.
Ou oth alothm on. in 2009, cam toth thou ottln atn to cat ou 2020 vona collaoat oadmato doul ou tm nu th dcad. O th at th a,
ha old 3.3 llon ncmntal unt ca, addd mo than
$30 llon to ou mat catalaton, ootd ou dal n mo than 200 mllon and mt o xcdd ou lontm olum,nu and oft tat aall dun on o th motchallnn macoconomc od n cnt hto. Ou and aton than , a ann ha aound th old and ouloal ottln tm halth than .
HigHLigHTs
COMpLeTeD THe11TH spLiT iN OUrsTOCks 92-yeArHisTOry AND THeFirsT iN 16 yeArs.
beCAMe THe FirsTbrAND TO reCOrD50 MiLLiON Likes
ON FACebOOk(sepTeMber 2012).
Posted our 11th consecutive
quarter o volume growthin North America and our
highestever ull year volume.
View more 2012 highlights at
www.cocacolacompany.com/
annualviw/2012/igligts.
Announced a partnership with
JBF Industries Ltd. to build the
worlds largest acility to produce
the key ingredient used to make
PlantBottle packaging.
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Launched Move to the Beat, our largest
ever Olympic Games marketing campaign.
The program, which used music and
sport, was designed to inspire young
people in 100+ countries to get moving
or London 2012.
$77.8Topped Interbrands ranking o the Worlds
100 Best Global Brands, as CocaCola
has everyyear since 2000. The 2012 report estimates the
brands value at $77.8 billion, up 8% versus 2011.
billion
OFFiCiALLy reTUrNeDTO MyANMAr FOr THeFirsT TiMe iN MOre THAN60 yeArs, MArkiNg THeNeXT sTep iN OUrCOMMiTMeNT TO THe
rApiDLy evOLviNgCOUNTry As iT OpeNsUp TO THe wOrLD.
Expanded our 5by20 Womens Empowerment initiative
rom our countries to 12 countries, providing business
skills training, nancial services and mentoring to nearly
300,000 emale entrepreneurs, to date.
Launched
CocaCola Journey,
our reimagined
corporate website
and digital magazine,
to showcase
and socialize the
compelling content
behind our Company
and our brands.
Returned $9.1 billion
to shareowners through
dividends and share
repurchases in 2012.
Announced a new
partnership with
renowned inventor
Dean Kamen and
DEKA R&D Corporation,
the InterAmerican
Development Bank
and Aricare to
deliver clean drinking
water through the
Slingshot technology
to waterstressedcommunities in Arica
and Latin America.
ADDeD A pAirOF brANDsFrOM JApANTO OUrbiLLiON-DOLLAr
brANDspOrTFOLiO:AyATAkA(greeN TeA)
AND i LOHAs(wATer).
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per CApiTA CONsUMpTiON OFCOMpANy beverAge prODUCTs
Wil w a poud o ou pogss, w main
ocusd on ou potntial.Our 2020 Vision is
anchored by the act that we are a growth
company in a growth industry, aided by avorable
demographic trends, including rising economic
vitality in the developing world, a billion peoplejoining the global middle class this decade and
rapid urbanization. T nonalcoolic adyto
dink (NArTD) bvag industy is pctd
to gow by $400 billion in valu btwn 2013
and 2020, and low per capita consumption levels
in many countries point to abundant growth
opportunities or our brands. For these reasonsand more, we believe our best days are ahead.
Download a comparison o per capita
consumption o Company beverage products or
selected countries at www.cocacolacompany
.com/annualviw/2012/downloads.
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Mexico
Chile
Panama
United States
ArgentinaBelgium
Australia
Spain
Bolivia
South Arica
Austria
Canada
Israel
Brazil
Peru
Great Britain
Germany
El Salvador
Japan
Turkey
France
Italy
Philippines
Colombia
Thailand
South Korea
woldd
MoroccoRussia
Egypt
China
Kenya
Nigeria
Pakistan
Indonesia
India
Mali
745
486
416
401
364333
315
283
263
260
259
259
254
241
219
200
191
186
182
176
141
132
131
128
113
99
94
8779
65
39
39
26
21
15
14
13
94servings1 consumed
per person worldwidein 2012. One serving
equals 8 fuid ounceso nished beverage.
1 Includes regular, low and nocaloriesparkling beverages, readytodrink RTD
juices and juice drinks, RTD coees and
teas, sports drinks, energy drinks, dairy,
waters and enhanced waters. Does not
include Beverage Partners Worldwide BPW
unit case volume or those countries in
which the BPW joint venture was phased
out during 2012, nor does it include unit
case volume o products distributed in the
United States under a sublicense rom a
subsidiary o Nestl which terminated at
the end o 2012.
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investing
togetherfor a
better
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W continu to cack t cod
o gowt by invsting in ou
systm, bands and communitis.
Our brand metrics are at an alltime
high because, consistently through
the macroeconomic volatility o the
last ew years, we have invested
in our brands and business on a
global scale.
Together with our bottling partners,
we have announced mo tan
$30 billion in invstmnts ov t
nt v yas to support anticipated
growth across the worldrom
new manuacturing acilities and
inrastructure, to colddrinkequipment and distribution systems,
to recycling plants, to marketing
programs and people capabilities.
In 2012, we announced multiyear
investments in several key markets,
including Chile $1.3 billion, India
$3 billion, bringing our total 2012
2020 investment to $5 billion and
Vietnam $300 million, bringing
our total 20102015 investment to
$500 million. We opened our 42nd
bottling plant in China as part o our
$4 billion investment plan in this
strategically important market. We
also dlivd CocaCola poductsto Myanma o t st tim in
mo tan 60 yas.
We continued to invest in commercial
excellencehow we bring our
brands to lie in the marketplace
by placing mo tan 1.3 million
units o colddink uipmnt in2012. As a result, our immediate
consumption volume grew a solid
5 percent.
grOwiNgsTrONger
Invstd in sadvalu collaboationswit musicsaingsvic Spotiy, socialtnss communityendomondo and
ot innovativpatns to nancou bands and buildstong connctionswit consums.
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We will continue
to invest in our corebusiness, with plansto spend around
$3 billion in capital
expendituresduring 2013.
$
3billion
View more 2012 highlights at www.cocacolacompany.com/annualviw/2012/igligts.
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investing
in ourrelationships
around the
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We strive to create moments o
happiness through emotional
stories that connect with people
in authentic ways. Today we are
deepening our connections with
consumersand turning brand
loyalists into brand advocates.
With social media at the heart
o our strategy, we continue tocreate shareworthy content
and experiences that travel rom
medium to medium, sparking
conversation and interaction.
Our 2012 global marketing agenda
was anchored by the Mov to t
Bat campaign or the London 2012Olympic Games, which used music
and sport with producer Mark
Ronson and ve Olympic hopeuls.
Mobile played a pivotal role in the
program, connecting teens in more
than 100 countries to compelling
content through a smartphone app,
mobile website and our rst centrally
coordinated text message program
targeting emerging markets.
Our marketing evolved in 2012
to not only open happiness but
to provoke it through creative
executions such as the award
winning Sa a Cok program in
Australia and viral video sensations
like Scuity Camas Latin
America, hug M Macin
Singapore, CocaCola Pola Bowl
U.S. and CocaCola Zo: Unlock
t 007 in You Great Britain.
We also continued to afrm our
cultural leadership through platorms
such as Cok Studio, bringing
together artists rom various genres
to create and perorm usion music.
The innovative Coke Studio concept,
created in Brazil and later adapted
in India and Pakistan, launchedrecently in the Middle East.
bUiLDiNgCONNeCTiONs
Won 30 Canns Lionsin nin catgoisincluding a pai o
catgoytoppingGand Pi awadsatt 2012 Canns LionsIntnational Fstivalo Cativity. W alsow namd Global
Makt o t Ya byt Mobil Makting
Association.
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Expanded the CocaCola Zero
Mak It Possibl campaign to130+ markets around theworld, cocreating the dynamic
storytelling platorm with thebrands an community o
doers and believers whotake action to make theirdreams a reality.
130+
View more 2012 highlights at www.cocacolacompany.com/annualviw/2012/igligts.
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iNvesTiNgiN ANDgrOwiNgOUr
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500+Launched 500+ new products in 2012.View more 2012 highlights at
www.cocacolacompany.com/annualviw/2012/igligts.
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Together with our more than 250
bottling partners and 23 millioncustomer outlets who sell our
beverages, we reresh the world
more than 1.8 billion times a
day with our divs potolio o
mo tan 500 bands,including
16 billiondolla bands. We are
committed to striking a sound
balance between the growth o
our sparkling and still beverages,
and to providing consumers with
an expanded array o beverage
productsboth with and without
caloriesand package sizes or
every liestyle and lie occasion.
The results we have achieved
across our portolio demonstrate
that we are delivering on this
commitment. Ou spakling
bvag volum was up 3 pcnt
in 2012, the third straight year our
sparkling portolio has grown by
at least 550 million unit cases.
Consistently and reliably, our
sparkling beverage growth hasbeen led by brand CocaCola, up
3 percent in 2012. Two o our other
sparkling brandsFanta +5 percent
and Sprite +4 percentalso delivered
solid growth or the year.
Ou still bvag volum was
up a solid 10 pcnt in 2012, with
mid singledigit to doubledigit
growth across every category in
which we compete. This growth was
led by sports drinks +6 percent,
waters +12 percent and energy
drinks +20 percent.
reFresHiNggLObALLy
CocaCola Zo volumgw 5% in 2012,continuing its stongmomntum globally.
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investing
in growinga more
sustainable
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At The CocaCola Company,
sustainability is about growing ourbusiness as we take positive steps
to help enhance peoples lives, build
strong communities and protect the
environment we all share. We are
committed to using our marketing
expertise, the appeal o our brands
and our global scale to create value
and make a lasting, positive dierence.
This commitment is not only about
philanthropy, it is about creating a
more sustainable business.
All sectors o society must come
together to help develop solutions
to the worlds greatest problems,which is why we partner with
extraordinary organizations across
the golden triangle o government,
civil society and business.
In 2012, we ormed or accelerated
several innovative partnerships,
including taming up wit DeKA r&D
Copoation and nownd invnto
Dan Kamn, t IntAmican
Dvlopmnt Bank and Aica towork toward bringing clean water to
waterstressed communities through
the innovative Slingshot purication
technology. We also extended the
reach o Project Last Mile, our
successul collaboration with the
Global Fund to bring critical
medicines to rural Arica. With the
support o key partners, we are
scaling up and replicating 5by20
programs throughout the world and
making strong progress on our
journey to enable the empowerment
o 5 million women entrepreneurs.
We continue to orm partnerships
to tackle the complex issue oobesity. We promote active healthy
living through the variety o
products and packages we oer,
the nutrition inormation we provide
and our support or active healthy
living programs. Together with our
industry peers, we introduced the
Calois Count program in the
United States to eature calorie
inormation on Companyowned
vending machines or all beverages.
To learn more, access our
2011/2012 Sustainability Report
at www.cocacolacompany.com/sustainabilitypot.
View more 2012 highlights at
www.cocacolacompany.com/
annualviw/2012/igligts.
CreATiNgvALUe
Pldgd $1 million tosuppot local liand building fotsin t atmat
o huican Sandy.
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280+We support more than
280 physical activityand nutrition education
programs in more than115 countries, and weare committed to having
a program in everycountry where we
operate by 2015.
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2012 Woldwid Unit Cas
Volum Gogapic Mi
18%
euaa & Aca
18%pacfc
14%
euo
29%
Latn Amca
21%
Noth Amca
2012 OperATiNg grOUp HigHLigHTs
UNIT CASeVOLUMe GrOWTh *
ALLBeVerAGeS
SPArKLINGBeVerAGeS
STILLBeVerAGeS
2012 vs. 2011Growth
5Year CompoundAnnual Growth
2012 vs. 2011Growth
2012 vs. 2011Growth
Eurasia & Arica 11% 8% 9% 19%
Europe 1% 1% 2% 0%
Latin America 5% 6% 3% 12%
North America 2% 0% 1% 8%
Pacic 5% 6% 4% 8%
woldd 4% 4% 3% 10%
27.7 bllon
Unt Cawoldd*
* Beverage Partners Worldwide (BPW) is our readytodrink tea joint venture with Nestl S.A. (Nestl). Due to the reocusing in 2012 o
the BPW joint venture, the number o unit cases sold in 2012 does not include BPW unit case volume or those countries in which thejoint venture was phased out during 2012, nor does it include unit case volume o products distributed in the U.S. under a sublicenserom a subsidiary o Nestl which terminated at the end o 2012. In addition, BPW and Nestl licensed unit case volume waseliminated rom the base year, where applicable, when calculating the 2012 versus 2011 volume growth rates.
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eUrASIA & AFrICA
The Eurasia & Arica Group built on the previous years momentumto deliver unit case volume growth o 11 percent 9 percent excluding
the benet o acquired volume in 2012, underscoring the continued
momentum o our business in emerging Arica, India, the Middle East,
Russia and Turkey. In Russia, our business achieved an alltime high
market share as we continued to outperorm the industry. In India,
our business delivered its sixth consecutive year o doubledigit
volume growth. Growth in the Middle East & North Arica was very
strong despite continued geopolitical challenges in much o the
region. We saw growth across Arica as we continue to invest
in communities throughout the continent. We initiated a numbero cultural leadership and marketing campaigns that helped drive
consumer connections. These eorts included activation o the
UEFA EURO 2012; Coke Studio in Pakistan, India and the Middle
East; the Billion Reasons to Believe in Arica campaign; and the
Today I Will campaign in the Middle East that encouraged
consumers to make a positive impact in their communities.
eUrOPe
The Europe Group aced a challenging environment in 2012, withongoing economic uncertainty and weak consumer condence
across the region resulting in a 1 percent decline in unit case volume.
The year saw an unorgettable summer o sport, as we ully activated
our sponsorships o the UEFA EURO 2012, the Olympic Torch Relay
and the London 2012 Olympic Games. These eorts connected
with European consumers on a massive scale. Other highlights
included our CocaCola Christmas Truck Tourbringing magical
experiences to communities all over Europeand Coke & Meals,
which is expanding household penetration through innovative
customer partnerships and crosspromotions. In 2012, the EuropeGroup also launched a number o innovations to help consumers
have an active, healthy and balanced liestyleusing the naturally
sourced sweetener stevia in select beverages to lower calories,
oering additional smaller package sizes and investing in more
active liestyle programs.
A. Middle East & North Arica
B. Central, East & West Arica
C. India
D. TurkeyE. South Arica
F. Russia
G. Other
27%
18%
15%
12%11%
9%
8%
A
B
C
D
e
F
G
2012 UNIT CASe VOLUMe
MIx BY GeOGrAPhY
2012 UNIT CASe VOLUMe
MIx BY GeOGrAPhY
A. Eastern Europe
B. Germany
C. Spain
D. Great BritainE. France
F. Italy
G. Other
19%
17%
14%
13%9%
8%
20%
A
B
CD
e
F
G
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LATIN AMerICA
Our Latin America Group, the Companys largest operating groupin terms o unit case volume, grew 5 percent in 2012, achieving
the milestone number o 8 billion unit cases and gaining both
volume and value share in NARTD or the eighth consecutive year.
Sparkling beverage volume was up 3 percent, driven by continued
growth in brand CocaCola, and still beverage volume grew
12 percent. This highquality perormance was enabled by our
enduring advantages across several areas. First, the strength o
our CocaCola connection with the Latin America consumer, which
is supported by worldclass marketing o our brands. Second, a
selective ocus on highvalue categories, which has allowed us tobuild leadership positions in avored sparkling beverages, juices
and juice drinks, and RTD tea, among other categories. Third,
execution excellence, especially in terms o our routetomarket
platorms, a highly competitive price/pack portolio and instore
merchandising capabilities. Fourth, a healthy bottling system, highly
supportive o the Companys growth aspirations. And nally, a
talented and passionate team, committed to delivering on the
promise o our 2020 Vision.
NOrTh AMerICA
Our agship market is dedicated to building strong brands,converting brand value into customer value and building system
capabilities to sustain and repeat success. As a ully integrated
organization, we are executing with precision to eectively and
efciently produce solid results, including 2 percent unit case
volume growth in 2012 and the 11th consecutive quarter o volume
growth in North America. Collaborating with our bottlers and
customers, we implemented engaging consumer programs, including
our 2012 Olympic Games activation or CocaCola and Powerade and
phase two o Arctic Home. Our momentum continued with successul
marketing partnerships between Diet Coke and The Heart Truthcampaign; CocaCola Zero and the National Collegiate Athletic
Association NCAA; Sprite and the NBA; and CocaCola and
NASCAR. Oering the right brands, packages and prices across
the right channels and occasions led to volume and value share
gains in almost every beverage category. Robust volume growth
was seen across multiple brands, including Fanta, Seagrams,
Powerade, CocaCola Zero, Simply, Honest Tea and smartwater.
A. Mexico
B. Brazil
C. South Latin
D. Latin Center
44%
25%
18%
13%
A
B
C
D
A. United States
B. Canada
94%
6%
A
B
2012 UNIT CASe VOLUMe
MIx BY GeOGrAPhY
2012 UNIT CASe VOLUMe
MIx BY GeOGrAPhY
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pacific
The Pacic Group delivered 5 percent unit case volume growthin 2012. In Japan, our continued ocus on investing in new and
growing categories has led to two new billion-dollar brands
in our global portolioI LOHAS water and Ayataka green tea.
Additionally, Japan delivered solid unit case volume growth o
2 percent. Thailand delivered impressive double-digit growth in
overall unit case volume and or brand Coca-Cola, reinorcing our
leadership position in this key emerging market. During the year,
our sparkling beverage portolio expanded in China, but the
economic slowdown contributed to lower overall unit case volume
growth than 2011; we expect sequential improvement as we move
through 2013. In September 2012, we delivered our products to
Myanmar or the rst time in more than 60 years.
bottling investments
In 2012 the Bottling Investments Group maintained relentlessocus on driving long-term sustainable growth in each o our
markets and developing the capability and skill o our associates at
all levels o the organization. We grew unit case volume 6 percent
on a comparable basis, which excludes our acquisitions o bott ling
operations in Cambodia, Guatemala and Vietnam. On a reported
basis, unit case volume grew 10 percent. Our commercial strategies
to accelerate top-line growth gained traction, and we gained
market share in the sparkling category across many markets. Our
Operational Excellence programs remain ocused on eliminating
waste and increasing eciencies while we continue to make solid
progress in simpliying and leveraging cost-efective platorms to
upgrade our technology inrastructure. We continued to appropriately
invest in supply chain and distribution inrastructure to optimize our
manuacturing assets and meet uture capacity demands. Finally,
as our industry aces new opportunities and social challenges, we
continued to strengthen our strategies, plans and commitments to
a sustainable environment and promoting active healthy liestyles
within each o the local communities in which we operate.
A. China
B. Japan
C. Philippines
D. AustraliaE. Thailand
F. Other
44%
19%
11%
6%6%
14%
a
b
c
D
e
f
2012 Unit case volUme
mix by geography
29
bUsiNess prOFiLe
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The CocaCola Company is theworlds largest beverage company.
We own or license and market more
than 500 nonalcoholic beverage
brands. This balanced portolio
includes not only sparkling beverages
but a variety o still beverages suchas waters, enhanced waters, juices and
juice drinks, readytodrink teas and
coees, and energy and sports
drinks. We own and market our
o the worlds top ve nonalcoholic
sparkling beverage brands:CocaCola, Diet Coke, Fanta and
Sprite. Beverage products bearing
our trademarks, sold in the United
States since 1886, are now sold in
more than 200 countries.
The COCACOLA SYSTeM
bUsiNess prOFiLe
We are a global business that operates on a local scale in
every community where we do business. We are able to create
global reach with local resources because o the strength o
the CocaCola system, which comprises our Company and our
bottling partnersmore than 250 worldwide. The CocaCola
system is not a single entity rom a legal or managerial
perspective, and the Company does not own or control most
o our bottling partners.
Our Company sources ingredients; manuactures and sells
concentrates, beverage bases and syrups to our bottling
operations; owns the brands; and is responsible or consumer
brand marketing initiatives. Our bottling partners and some
Company operations manuacture, package, merchandise and
distribute the nished branded beverages to our customers and
vending partners, who then sell our products to consumers.
Our bottling partners work closely with customersgrocery
stores, restaurants, street vendors, convenience stores, movie
theaters and amusement parks, among many others to execute
localized strategies developed in partnership with our Company.
Through eective collaboration, we are able to sell our products
to consumers at a rate o more than 1.8 billion servings a day.
30
The COCA COLA COMPANY
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The COCACOLA COMPANY
COMPANY eqUITY STAKe IN BOTTLING PArTNerS
Global Wokoc 150,900
North America 3,500
CocaCola Rereshments 71,000
Latin America 2,300
Bottling Investments 12,000
Europe 2,600
Bottling Investments 11,500
Eurasia & Arica 2,400
Bottling Investments 10,700
Pacic 2,600
Bottling Investments 32,300
CocaCola FeMSA, S.A.B. d C.V.
CocaCola FEMSA
CocaCola FEMSA is the largest independent
CocaCola bottler in the world. CocaCola
FEMSA operates in Mexico and also in
eight countries in Central America and
South America. In January 2013, CocaCola
FEMSA acquired a majority interest in our
bottling operations in the Philippines.
Percent o Companys 2012 Worldwide
Unit Case Volume
11%Our Ownership Interest as o
December 31, 2012
29%
CocaCola hllnic
Bottling Company S.A.
CocaCola Hellenic
CocaCola Hellenic is the secondlargest
independent CocaCola bottler, operating
in 27 countries in Europe and in Nigeria
serving a population o approximately
580 million people.
Percent o Companys 2012 Worldwide
Unit Case Volume
8%Our Ownership Interest as o
December 31, 2012
23%
CocaCola Amatil Limitd
CocaCola Amatil
CocaCola Amatil is one o the largest
independent CocaCola bottlers in the
Pacic region, with operations in Australia,
Fiji, Indonesia, New Zealand and Papua
New Guinea.
Percent o Companys 2012 Worldwide
Unit Case Volume
2%Our Ownership Interest as o
December 31, 2012
29%
1 Corporate associates are included in the geographic
area in which they work. Bottling Investments is an
operating group with associates located in our o
our geographic operating groups. Numbers are
approximate and as o December 31, 2012.
1
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MANAgeMeNT
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MANAgeMeNT(AS OF APRIL 1, 2013)
COCACOLA INTERNATIONAL
(EURASIA & AFRICA, EUROPE AND
PACIFIC GROUPS)
AHMET C. BOZER1
PRESIDENT
EURASIA & AFRICA GROUP
Nathan Kalumbu 1
President
Central, East and West Arica:
Kelvin Balogun
Middle East and North Arica:
Curtis A. Ferguson
Russia, Ukraine and Belarus:
Zoran Vucinic
Southern Arica: Therese Gearhart
Turkey, Caucasus and Central Asia:
Galya Frayman Molinas
EUROPE GROUP
James Quincey 1
President
Central and Southern Europe:
Nikos Koumettis
Germany: Hendrik Steckhan
Iberia: Marcos de Quinto
Northwest Europe and Nordics:
Dan Sayre
PACIFIC GROUP
Glenn G. Jordan S.1
President
ASEAN2: Manuel Arroyo
Greater China and Korea:
David G. Brooks
India and South West Asia:
Atul Singh
Japan: Tim Brett
South Pacifc: Bruno Filipi
COCACOLA AMERICAS
(NORTH AMERICA AND
LATIN AMERICA GROUPS)
STEVE CAHILLANE1
PRESIDENT
NORTH AMERICA GROUP
CocaCola Rereshments:
Glen Walter 1
President and Chie
Operating Ofcer
North America Brands:
Katie Bayne
President
Canada (CCR): John Guarino
Canada (NAB): Nicola Kettlitz
LATIN AMERICA GROUP
Brian Smith 1
President
Brazil: Xiemar Zaraza
Latin Center: Alredo Rivera Garcia
Mexico: Francisco Crespo Bentez
South Latin: John Murphy
BOTTLING INVESTMENTS GROUP
IRIAL FINAN 1
PRESIDENT
China, Malaysia and Singapore:
Martin Jansen
Germany: Ulrik Nehammer
India: T. Krishnakumar
Latin America and Japan:
Paul Mulligan
Russia, Middle East and Arica:
Kevin Warren
OPerATIONS
1 Person subject to the reporting requirements o Section 16 o the Securities Exchange Act o 1934, as amended
2 Association o Southeast Asian Nations
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Muhtar Kent 1
Chairman o the Board o Directors
and Chie Executive Ofcer
Ahmet C. Bozer 1
Executive Vice President and
President, CocaCola International
Steven A. Cahillane 1
Executive Vice President and
President, CocaCola AmericasAlexander B. Cummings, Jr. 1
Executive Vice President and
Chie Administrative Ofcer
J. Alexander M. Douglas, Jr.1
Senior Vice President and
Global Chie Customer Ofcer
Ceree Eberly 1
Senior Vice President and
Chie People Ofcer
Gary P. Fayard 1
Executive Vice President and
Chie Financial Ofcer
Irial Finan 1
Executive Vice President and
President, Bottling Investments
and Supply Chain
Bernhard Goepelt 1
Senior Vice President, General
Counsel and Chie Legal Counsel
Glenn G. Jordan S. 1
President, Pacic Group
Dominique Reiniche
Chairman, Europe Group
Jos Octavio Reyes 1
Vice Chairman, The CocaColaExport Corporation
Joseph V. Tripodi 1
Executive Vice President and Chie
Marketing and Commercial Ofcer
Clyde C. Tuggle 1
Senior Vice President and
Chie Public Aairs and
Communications Ofcer
Guy Wollaert 1
Senior Vice President and
Chie Technical Ofcer
Harry L. Anderson
Chie Financial Ofcer,
CocaCola International
Rhona Applebaum
Chie Scientic and
Regulatory Ofcer
Rudy M. Beserra
Latin Aairs
John M. FarrellChie Strategy Ofcer
Rick Frazier
Commercial Product Supply
Javier Goizueta
President, McDonalds Division
William D. Hawkins III
General Tax Counsel
Eddie R. HaysScience
James A. Hush
Strategic Security and Aviation
R. Jackson Kelly
Investor Relations Ofcer
Connie D. McDaniel
Chie o Internal Audit
Christopher P. NolanCorporate Treasurer
Carletta Ooton
Technical Operations
Bea Perez
Chie Sustainability Ofcer
Nancy Quan
Global Research and Development
R&D Ofcer
Marie D. QuinteroJohnson
Director, Mergers and Acquisitions
Mary M.G. Riddle
Flavor Ingredient Supply
Ingrid Saunders Jones
Global Community Connections
Ed Steinike
Chie Inormation Ofcer
Ann T. Taylor
Global Business Services
Kathy N. Waller 1
Controller
Gloria K. Bowden
Corporate Secretary and Associate
General Counsel
Fiona K. Lynch
Assistant Corporate Secretary
SeNIOr LeADerShIP VICe PreSIDeNTS
1 Person subject to the reporting requirements o Section 16 o the Securities Exchange Act o 1934, as amended
33
bOArD OF DireCTOrs
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From let to right:
Sam Nunn 2, 5, 7
CoChairman and Chie Executive
Ofcer, Nuclear Threat Initiative
Alexis M. Herman 3, 7
Chair and Chie Executive Ofcer,
New Ventures LLC
Barry Diller 2, 4, 5, 6
Chairman o the Board and Senior
Executive, IAC/InterActiveCorp
and Expedia, Inc.
Jacob Wallenberg 2, 7
Chairman o the Board, Investor AB
James D. Robinson III 2, 3, 6
CoFounder and General Partner,
RRE Ventures; President, J.D.
Robinson, Inc.
Evan G. Greenberg 1, 5
Chairman and Chie Executive
Ofcer, ACE Limited
Peter V. Ueberroth 1, 5
Investor and Chairman, Contrarian
Group, Inc.
Muhtar Kent 4
Chairman o the Board, Chie
Executive Ofcer and President,
The CocaCola Company
Maria Elena Lagomasino2, 3, 6
Chie Executive Ofcer and
Managing Partner, WE Family Ofces
Howard G. Buett 7
President, Buett Farms and
Howard G. Buett Foundation
Robert A. Kotick 6
President, Chie Executive Ofcer
and Director, Activision Blizzard, Inc.
Donald F. McHenry 1, 2, 7
Distinguished Proessor in the
Practice o Diplomacy and
International Aairs, School o
Foreign Service, Georgetown
University
Ronald W. Allen 1, 3
Chairman o the Board, President
and Chie Executive Ofcer,
Aarons Inc.
James B. Williams*
Former Chairman o the Board and
Chie Executive Ofcer, SunTrust
Banks, Inc.
Richard M. Daley 2
Executive Chairman, Tur Partners
LLC; O Counsel, Katten Muchin
Rosenman LLP
Herbert A. Allen 4, 5, 6
President, Chie Executive Ofcer
and Director, Allen & Company
Incorporated
Donald R. Keough*
NonExecutive Chairman o the
Board, Allen & Company Incorporated
and Allen & Company LLC
Helene Gayle**
not picturedPresident and Chie Executive
Ofcer, CARE USA
1 Audit Committee
2 Committee on Directors and
Corporate Governance
3 Compensation Committee
4 Executive Committee
5 Finance Committee
6 Management Development
Committee
7 Public Issues and Diversity
Review Committee
* Retiring Director
** Director nominee. Ms. Gayle will
be appointed to the Compensation
Committee i elected.
bOArD OF DireCTOrs
Photographed at the World o CocaCola in Atlanta. The Directors are holding PlantBottle packaging. Our innovative packaging is made
partially rom plantbased materials while still ully recyclable. Since its launch in 2009, we have distributed more than 14 billion PlantBottles.
34
sHAreOwNer iNFOrMATiON
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Board o Directors
Our Board o Directors is electedby the shareowners to oversee
their interest in the longterm health
and overall success o the Company
and its nancial strength. The
Board serves as the ultimate
decisionmaking body o the
Company, except or those matters
reserved to or shared with the
shareowners. The Board selects
and oversees members o senior
management, who are charged by
the Board with conducting the
business o the Company. The
Board currently has 17 Directors,
16 o whom are not employees o
the Company. For more inormation
on our Board, visit our Company
website at www.cocacolacompany
.com/ourcompany/boardodirectors.
Corporate Governance
The Company is committed to
good corporate governance, which
promotes the longterm interests
o shareowners, strengthens Board
and management accountability
and helps build public trust in the
Company. The Board o Directors
has established Corporate
Governance Guidelines, which
provide a ramework or the
eective governance o the
Company. For more inormation
about the Companys Corporate
Governance Guidelines and other
corporate governance materials,
visit our Company website at
www.cocacolacompany.com/
investors/corporategovernance.
Common Stock
The CocaCola Company common
stock is listed on the New York
Stock Exchange, traded under the
ticker symbol KO. The Company has
been one o the 30 companies in
the Dow Jones Industrial Averagesince 1987. As o December 31,
2012, there were approximately
4.5 billion shares outstanding and
244,336 shareowners o record.
Dividends
At its February 2013 meeting, the
Board o Directors increased our
quarterly dividend 10 percent to
$0.28 per share, equivalent to an
annual dividend o $1.12 per share.The Company has increased
dividends in each o the last 51 years.
Dividends are normally paid our
times a year, usually in April, July,
October and December. The
Company has paid 367 consecutive
dividends, beginning in 1920.
Direct Stock Purchase and
Dividend Reinvestment
Computershare Trust Company,N.A., sponsors and administers a
direct stock purchase and dividend
reinvestment plan or common
stock o The CocaCola Company.
The Computershare Investment
Plan allows investors to directly
purchase and sell shares o
Company common stock and
reinvest dividends.
To request plan materials or learn
more about the Computershare
Investment Plan, you may
contact Computershare, the plan
administrator, through the mail, by
phone or via the Internetsee below.
Shareowner Account Assistance
For inormation and maintenance
on your shareowner o record
account, please contact:
Computershare Investor ServicesP.O. Box 43078
Providence, RI 029403078
Telephone: 888 COKESHR
2653747 or 781 5752879Hearing Impaired: 800 4901493
Fax: 781 5753605
Email: [email protected]
Internet: www.computershare.com/
cocacola.
Shareowner Internet Account Access
For account access via the Internet,
please log on to www.computershare
.com/investor.
Once registered, shareowners can
view account history and complete
transactions online.
Electronic Delivery
I you are a shareowner o record,
you have an opportunity to help
the environment by signing up
to receive your shareowner
communications, including annual
reports, proxy materials, account
statements and tax orms,
electronically. Register your email
address at www.eTree.com/cocacola
and complete the online orm. As a
thank you, the Company will have a
tree planted on your behal through
American Forests.
Corporate Ofces
The CocaCola Company
One CocaCola Plaza
Atlanta, Georgia 30313
404 6762121
Inormation Resources
Internet: Our website,
www.cocacolacompany.com,
oers inormation about our
nancial perormance and news
about the Company, our heritage,
brand experiences and much more.
Publications: The Companys
Annual Report on Form 10K, ProxyStatement,Annual Review, Quarterly
Reports on Form 10Q and other
publications covering our sustainability
policies and initiatives are available
ree o charge upon request rom
our Industry and Consumer Aairs
Department at 800 4382653.
They also can be accessed at
www.cocacolacompany.com.
Interested in joining the CocaCola
Civic Action Network?
You have a stake in the success
o The CocaCola Company and its
system, and the CocaCola Civic
Action Network CAN is a powerul
way to be inormed, involved and
inuential. CocaCola CAN is a
nonpartisan grassroots network
o citizens and businesses. Its
purpose is to educate stakeholders
about national, state and localissues aecting our industry.
Membership is voluntary, and you
will never be asked to make a
nancial contribution. To register,
email us at civicactionnetwork@
na.ko.com or visit our website at
www.civicactionnetwork.com.
For more inormation, please
visit our website at
www.cocacolacompany.com/
investors/shareownerinormation.
Interested in learning more about
our sustainability initiatives?
I you are interested in learning
more about our sustainability
strategy and progress, please visit
the Sustainability section o our
website at www.cocacolacompany
.com/topics/sustainability.
35
FOrwArD-LOOkiNg sTATeMeNTs, eNvirONMeNTAL sTATeMeNT,
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ForwardLooking Statements
This report may contain statements, estimates or projections that constitute orwardlookingstatements as dened under U.S. ederal securities laws. Generally, the words believe,expect, intend, estimate, anticipate, project, will and similar expressions identiyorwardlooking statements, which generally are not historical in nature. Forwardlookingstatements are subject to certain risks and uncertainties that could cause actual results to diermaterially rom The CocaCola Companys historical experience and our present expectationsor projections. These risks include, but are not limited to, obesity and other health concerns;water scarcity and poor quality; changes in the nonalcoholic beverage business environmentand retail landscape; increased competition; increased demand or ood products anddecreased agricultural productivity as a result o changing weather patterns; consolidationin the retail channel or the loss o key retail or oodservice customers; an inability to expandoperations in developing and emerging markets; uctuations in oreign currency exchangerates; interest rate increases; an inability to maintain good relationships with our bottlingpartners; a deterioration in our bottling partners nancial condition; increases in income taxrates, changes in income tax laws or unavorable resolution o tax matters; increased or newindirect taxes in the United States or in other major markets; increased cost, disruption osupply or shortage o energy or uels; increased cost, disruption o supply or shortage oingredients, other raw materials or packaging materials; changes in laws and regulationsrelating to beverage containers and packaging; signicant additional labeling or warningrequirements or limitations on the availability o our products; an inability to protect ourinormation systems against service interruption, misappropriation o data or breaches osecurity; unavorable general economic conditions in the United States; unavorable economicand political conditions in international markets; litigation or legal proceedings; adverseweather conditions; climate change; damage to our brand image and corporate reputationrom product saety or quality, human and workplace rights, obesity or other issues, even iunwarranted; changes in, or ailure to comply with, the laws and regulations applicable to ourproducts or our business operations; changes in accounting standards; an inability to achieveour overall longterm goals; continuing uncertainty in the global credit markets; one or moreo our counterparty nancial institutions deault on their obligations to us or ail; an inability to
realize additional benets targeted by our productivity and reinvestment program; an inabilityto renew collective bargaining agreements on satisactory terms, or we or our bottling partnersexperience strikes, work stoppages or labor unrest; uture impairment charges, includingcharges by equity method investees; multiemployer plan withdrawal liabilities in the uture;an inability to successully integrate and manage our Companyowned or controlled bottlingoperations; global or regional catastrophic events; and other risks discussed in our Companyslings with the Securities and Exchange Commission SEC, including ourAnnual Reporton Form 10Kor the year ended December 31, 2012, and our subsequently led QuarterlyReports on Form 10Q, which lings are available rom the SEC. You should not place unduereliance on orwardlooking statements, which speak only as o the date they are made.The CocaCola Company undertakes no obligation to publicly update or revise anyorwardlooking statements.
Environmental Statement
A healthy environment, locally and globally, is vital to our business and to the communitieswhere we operate. We view protection o the environment as a journey, not a destination.We began that journey a number o years ago, and it continues today. Each employee oThe CocaCola Company has responsibility or stewardship o our natural resources and muststrive to conduct business in ways that protect and preserve the environment. Our employees,business partners, suppliers and consumers must all work together to continuously ndinnovative ways to oster the efcient use o natural resources, the prevention o waste andthe sound management o water. Doing so not only benets the environment, it makes goodbusiness sense.
Equal Opportunity Policy
The CocaCola Company values all employees and the contributions they make. Consistentwith this value, the Company reafrms its longstanding commitment to equal opportunity andafrmative action in employment, which are integral parts o our corporate environment. TheCompany strives to create an inclusive work environment ree o discrimination and physicalor verbal harassment with respect to race, sex, color, national origin, religion, age, disability,sexual orientation, gender identity and/or expression, genetic inormation or veteran status.We will make reasonable accommodations in the employment o qualied individuals withdisabilities, or religious belies and whenever else appropriate. The Company maintains equalemployment opportunity unctions to ensure adherence to all laws and regulations, and toCompany policy in the areas o equal employment opportunity and afrmative action. Allmanagers are expected to implement and enorce the Company policy o nondiscrimination,equal employment opportunity and afrmative action, as well as to prevent acts o harassmentwithin their assigned area o responsibility. Further, it is part o every individuals responsibilityto maintain a work environment that reects the spirit o equal opportunity and prohibitsharassment.
Scope o the Annual Review
Except as otherwise noted, this Annual Review covers the 2012 perormance oThe CocaCola Company and the CocaCola system our Company and our bottling partners,as applicable. Thereore, reerences to currently, to date or similar expressions reectinormation as o December 31, 2012. Certain inormation in the Annual Review regarding theCompany and the CocaCola system comes rom thirdparty sources and operations outsideo our control. We believe such inormation has been accurately collected and reported, andthat the underlying methodology is sound.
EarthColor Inc. printed this report using 100 percent renewable wind power and ollowingsustainable manuacturing principles, including socially responsible procurement, leanmanuacturing, green chemistry principles and the recycling o residual materials, as well as
reduced volatile organic compound VOC inks and coatings. In addition, carbon and VOCreduction strategies were employed to destroy residual VOCs via biooxidation. Osets werepurchased where carbon could not be eliminated to render this report carbonmanaged andclimatebalanced. The environmental impact o this report was a main consideration rom theinception o the project, which is the result o a collaborative eort o The CocaCola Companyand its supply chain partners with the highest regard or the planet and its ecosystems. Carewas taken to use environmentally sustainable products and to ollow socially responsiblemanuacturing processes to ensure a minimized environmental impact. This report is printedon Mohawk Options PC 100, which is manuactured using 100 percent renewable wind energy,composed o 100 percent recycled content.
Environmental impact estimated savings related to this report:
0.16 acres preserved via sustainable orestry;131 trees preserved or the uture
59 million BTUs energy not consumed
29,760 pounds net greenhouse gases prevented
61,264 gallons water saved
eqUAL OppOrTUNiTy pOLiCy AND sCOpe OF THe ANNUAL review
Design:
Methodologie
Principalphotography:WalterSmith
Additionalphotography:M
ichaelPugh
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INDENERGY
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We see a world lled with
opportunities that range rom
doubling our system revenues
by 2020, to developing new
beverage products that meet
consumers evolving preerences
and needs, to making a positivedierence in the communities
in which we operate. Our
2020 Vision is the roadmap
or converting these longterm
aspirations into reality. It
provides business goalsthat outline what we need
to accomplish together with
our global bottling partners,
customers and consumers in
order to achieve sustainable,
measurable growth.
PeOPLeBe a great place to work.
PArTNerSBe the most preerred and
trusted beverage partner.
PrOFITMore than double systemrevenues while increasing
system margins.
POrTFOLIOMore than double our servings to
over 3 billion a day and be No. 1 in
the NARTD beverage business in
every market and every category
that is o value to us.
PLANeTBe a global leader in working to achievesustainable water use, packaging,
energy and climate protection.
PrODUCTIVITYManage people, time and money
or greatest eectiveness.
OUr 2020 VISION GOALS heLP GUIDe US
TO AChIeVe SUCCeSS ThrOUGhOUT TheCOCACOLA SYSTeM:
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2012 YeAr IN reVIeW ONLINeScan the QR Code with a mobile device or visit
www.cocacolacompany.com/annualreview/2012.