TCB 2012

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Add Ranchi mas cbe cst sbc 1) Which Finance Minister of India founded a political party ‘Rashtriya Samajwadi Congress” in 1986? Pranab Mukherjee 2) Who said “No complaint is more common than that of a scarcity of money”? Adam Smith 3) Which company topped the list of India’s 50 most admired companies in a survey compiled by Fortune India and Hay Group? Tata Steel 4) Who has recently bought 95% of the Hawaiian island of Lanai? Larry Ellison 5) The Children’s Investment Fund is engaged in a legal battle with which PSU? Coal India 6) You can fool all the people all the time if the __________ is right and the budget is big enough. Advertising- the quote was by Joseph Levine 7) The Latin for “study of life” is commonly used in professional and academic circles and more so as an abbreviation. What is it?

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tata crucible 2012

Transcript of TCB 2012

Add Ranchi mas cbe cst sbc1) Which Finance Minister of India founded a political party Rashtriya Samajwadi Congress in 1986?Pranab Mukherjee2) Who said No complaint is more common than that of a scarcity of money?Adam Smith3) Which company topped the list of Indias 50 most admired companies in a survey compiled by Fortune India and Hay Group?Tata Steel4) Who has recently bought 95% of the Hawaiian island of Lanai?Larry Ellison5) The Childrens Investment Fund is engaged in a legal battle with which PSU?Coal India6) You can fool all the people all the time if the __________ is right and the budget is big enough.Advertising- the quote was by Joseph Levine7) The Latin for study of life is commonly used in professional and academic circles and more so as an abbreviation. What is it?Curriculum Vitae8) 20th Century Fox has Cinemascope. Which studio has Vista Vision?Paramount Pictures9) Whose ad campaign You cant afford to be slow in an emergency?WWF10) It is an allergy medicine marketed over the counter by J&J subsidiary McNeil Consumer Healthcare. Prior to 2007, it was marketed by Pfizer. Name this best selling allergy relief brand.Benadryl11) Which Indian Brand derives its name from the Italian word Mount of Charles named after Prince Charles III of Monaco during the time of his reign?Monte Carlo12) India Web Portal Private Limited which owns many websites like India.com, Indiancolleges.com, etc. is a joint venture between Mail.com media corporation and which Indian TV company?Zee India13) In 1944 the Roll Over Protection system (ROPS) It is a built in roll cage, thus in case of a complete roll over, the roof wall crushes and the passengers are safe- was invented. Name the car maker.Volvo14) This term is derived from a Scottish Gaelic word sluagh-ghairm meaning Army Cry. What?Slogan15) With which popular brand would you associate the company that was once known as Indo National Limited?Nippo16) Which Ford car derives its name from the colloquial Italian word for cool?Figo17) This invention, probably one of historys smartest applications of biometric design, celebrated its 60th birthday last year. What?Velcro579 words 3~5 min readTata Crucible 2012 Corporate Chennai PrelimsTata Crucible 2012 Corporate Chennai PrelimsCourtesy:G.B.Jayakumar & Pratik PandeyPRELIMS:1. Luxury group owns the brands GUCCI, YSL, Redcats (PPR)2. Amalgamation of words Nordic Food, Worlds best restaurant in 2010 & 2011? (Noma)3. Created modern espresso machine in 1934 (Illy)4. Singapore Airlines low cost subsidiary. Its name is short, sharp and snappy. Name resembles an Indian scooter brand. (SCOOT)5. Identify the logo. (Groupon)6.A location-based social networking website for mobile devices, such as smart phones. Created by Dennis Crowley whose similar Dodge ball was acquired by Google. Named after a playground sport. (Four Square)7. Of the 1,000 people surveyed in theUK, 66 % have nomophobia, up from 53% 4 years ago. What is nomophobia? (No Mobile Phone Phobia)8.A non-profit educational organization that operates clubs worldwide for the purpose of helping members improve their communication, public speaking and leadership skills. Founded by Ralph C. Smedley. (Toastmasters International)9. Which famous personality is behind the Girl friend perfume? (Justin Bieber)10. Identify the author of the book. (Tom Peters and Robert H. Waterman)11. Originally formulated by General Foods Corporation food scientist William A. Mitchell in 1957. Sales of this product were poor until NASA used it on John Glenns Mercury flight, and subsequent Gemini missions. Since then, it was closely associated with the U.S.manned spaceflight program. The brand is currently owned by Kraft Foods. (Tang)12. Telecom service launched in 1995. Not so successful? (Pager service)13. Established in 1932 as TBVF by late Mr. Vishnu. (Talwalkars)14. Jersey Airtel and Guernsey Airtel are services offered under a partnership between Airtel &______? (Vodafone)15. Identify this controversial project. (Lavasa)16. Online Travel service of MSN and was later spun off in 1999. (Expedia)17. Popularly known as Co-optex, it was established in 1935 and has a long and rich tradition in Handloom History that dates back over 77 years. Has a network of 203 showrooms spread all overIndiawith an annual turnover of around Rs.1000 Crore. (The Tamilnadu Handloom Weavers Co-operative Society Ltd.,)18. Official Sportswear Partner to Wembley Stadium and exclusive football supplier to The FA at all levels of the game. (Umbro)19. Which retailer has the From the mountains range of Jams & Chutney? (Nilgiris)20. Identify the advertiser. (Hot Wheels)21. Former chief technology officer @ Zynga, left the company to assume a similar role at ServiceNow, a company that offers software to automate enterprise IT operations as a service. (Allan Leinwand)22. Which airlines campaign Our sign is a promise? (Swiss Airlines)23. Which company owns the Optimus range of mobile phones? (LG)24. BALMEROL lubricants (Balmer Lawrie)25. Identify the personality. (Sivasankaran Siva Group)

Tata Crucible 2012 Corporate Coimbatore PrelimsCourtesy: Sethu MadhavanMiles Young replaced Shely Lazarus as Chairman of which Ad AgencyO&MWhose Consumer Connect Program is called Amazing Anjali?CadburysThe Rockefeller lifetime Achievement Award for 2012 has been given to which IndianRatan TataWho has been appointed Chairman of the US India Business Council?1. Azim Premji2. Vinita Bali3. C.Ajay BangaSimpsons Visual ID the real life Business PersonalityHugh HefnerWho was the Managing director of NSE who had passed away recently?RH PatelThe Most powerful Supercomputer in the world manufactured by IBMSequoia1996 This business man turned Prime Ministers GSM services had the maximum subscriber base in his country who?Takshin ShinawatraWhat was founded by Grandhi Mallikarjun Rao?GMRVisual of Lillian Bettencourt: LOrealWho is behind Ausbridge, Kriya FMCG, and Chess Management Services?Karthik ChidambaramIn 1953 this Indian Businessman gave 40,000 rs to R C Majumder to invest in publishing books since he was passionate about reading. Who?G D BirlaIf Saffron is the most expensive spice which is the second most expensive?VanillaNDTV has tied up with which Global brand for Support my School InitiativeCoca ColaPrint Ad of RMKV Saree. JothikaIn 1730 a future contract for which commodity had been laid out at the Dojima ExchangeRiceIt is Latin for Folded paper. It usually given either folded or rolled. what?DiplomaArmand Kosman and Franz Weis founded this Co and named it after Daniels surname. They are into glass cutting.SwarovskiWhich Retail outlet gives you blue light specials? Highlighting important products and offers.K MartVisual Autobiography of Steve JobsIt comes from the Latin verb Mittire meaning To Send. Nations spend a huge amount of money to manufacture these.Clue: Gandhi would be happy if they stop producing theseMissileIt was initially manufactured by the British drug house to cure bed sores it was later acquired by glaxo in 1968.NycilWhat in India is owned by the Mendoza Family?Clue: Eye CareLawrence and MayoWorlds most Powerful Mom?Hillary ClintonMastek LogoThis cosmetics company which is now very visible on TV was found by Darshan Patel identify the company:

Vini Group manufacturer of products like FOGG deodrant.

2. Which Auto company tied up with Defiance CO (promoted by Hinduja group) to setup social media connect which lead to almost 12% increase in sales.

Nissan Motors

3. Which company has a scholarship program called Turning point ?

NIIT

4. Which top IT company started its charity work under name of Sampark?

HCL

5. Identify the device

Nokia Luna

6. The shirt Co from India was selected to provide clothing for which famous toy brands?

Barbie

7. Who launched the Madagascar 3 range of watches

Titan Fastrack

8. Which union minister leads the CeeJay Group and is also known as Bidi King by Indian media?

Praful patel

9. In 1899 a patent was issued to Mr William Middlebrook for a equipment manufacturing a commonly found office supply, name the office supply.

U-Pin

10. Identify the logo

11. This magazine was founded in 1892 by Arthur Baldwin which compiled photos from world of fashion, which magazine?

Vogue

12. The Smithsonian museum has more than 100 products from this company displayed, the founder was well known for designing the Wonderlier bowl.

Tupperware

13. Maria Sharapova is one the list ofForbeslist of richets sports stars which other Asian female has that credit?

Li Na

14. Martin Nordell the famous creator of the Green Lantern also created this logo which is famous for its Tummy poke

Pillsbury Doughboy

15. This logo was created by a British designer, earlier this broadcasting company had identity of batwing.

BBC

16. He named this company after the first space craft landed on Moon which company was thus founded?

Apollo Hospitals

17. An actor won USD 100 for giving a name suggestion for a large selling brand of Hormel foods, which brand?

SPAM

18. What was the new name given to golden rule store to attract money conscious customers?

J C Penny

19. Logo inspired by Rock of Gibraltar which company?

Prudential financial company.

20. Identify the heir of group

Aditya Mittal

21. What was brainchild of Harry Lumsten and first used by corps of guide, ultimately it was adopted by Indian army during 40s

Khakhi Uniform

22. What did Nadkarni, Patil and Ravi Narain founded after leaving their job at IDBI?

National Stock Exchange

23. Started by Prakash Lakhani in 1980s with just four stitching machines, which kids brand?

Jiny and Jony.

24. The founder of this company Daniel Lewin died in 9/11 flight 11 crash in New york, which company?

Akamai Technology

25. Who endorses Yamaha Ray

Deepika PadukoneTata Crucible 2012 Corporate Mumbai PrelimsCourtesy: Samrat Mukherjee & Pratik Pandey1) This word derives itself from American military origins to Japanese squad leaders using this word. It means group leader or squad leader in Japanese and is used extensively in business with a change in pronunciation. What is the good word?HONCHOS2)BIMA BEMISAAL :IRDA3)Restaurant ANJAPPAR in Chennai received a donation of 501/- for its 1stoutlet in Royalpeth in 1964 from which famous personality :Dr.MGR4)Quesn onSabri jal(hint : he said the festival/pilgrimage starts today on 16thSept and as an environment friendly exercise the state govt will give Rs 2/- to each individual wholl return the bottle)5)Book cover Fault Line byRaghuram Rajan6)Painter Paresh Maity will design the packaging of this co based on the heritage of Wes Bengal.. ITC7) James Dewar was a famous Scottish physicist and chemist. He worked extensively in the field of liquefaction of gases. He contested a lawsuit patenting an invention with a German Company and lost the case. It was a generalized trademark such as XXerox for photocopying. Name the company to whom he lost the lawsuit?Thermos8) This famous tagline was penned when the advertising agencys founder asked the Cos management team Why should someone use your services? this famous tagline was replaced after 50 years with Its Your Space Which tagline?AVIS9) Ebrahim Currim and Sons claim to have taught Indians to use this after switching from old ones made out of palm leaves. They first started selling this product in 1860s first as agents and later set up their own factories. The distinctive deer logo was chosen as it was a swift and elegant animal. What brand was thus started?Umbrella10)Print ad onHotwheels (hint : this has no age)11)Nirmal Lifetsyle has come out with sports lifestyle apartments :US Open apartments12)Originally manufactured underwear , endorsed by Bjorn Borg :FILA13) This patent is entitled Systems and Methods for enticing users to a web site. The abstract states the patent is for invention of periodically changing story line to entice users to access a web page. What? (Hint: Something that has derived inspiration from Amul Hoardings Creativity with Topicality)Google doodle14) Which newspaper was founded in 1868 to defend the cause of the peasants fighting the owners of the indigo plantations. It was closed in 1990 due to labour unrest.Amrit Bazaar Patrika15)One Watt Campaign or Lets save a Billion Watts is a national consumer connect initiative to make people aware about energy conservation and going green. It was launched by which company?Godrej16)Reddit logo17) Voltas, at one point of time was setting up a consumer products group and a programme to market and nurture small Indian Companies. One of its early launches was a certain brand for whom Voltas put Vinita Bali in charge. The brand became a market leader in its own category and created some of the most endearing ads of the 80s. Which brand are we talking about? (Hint: It has captivated all of us in our Summer vacations.)Rasna18)Shalimar paints logo19) Patented in 1906, this apparatus was originally intended for machines and industrial processes rather than people and its inventor practically defined them as cool. What are we talking about?Air conditioning20)Sameer Manchanda is the lion in this business , what is his co name ?DENNetwork21)Airavat Volvo buses :Karnataka22)Established in 1962 in collaboration with Corning Glass works USA, today they are the market leaders for laboratory glassware and microwaveable kitchenware in India. Name the Company?BOROSIL23)Save Money, Live better :Walmartcampaign24)Ruchi pickles manufactured by :Cavin Kare25)certificate was shown : hallmark of environmentally sensitive certified hotels .what?I PLEDGE TO PROTECT AND ENHANCE THE ENVIRONMENTINCLUDING ALL ITS RESOURCES BYENCOURAGING AND IMPLEMENTING THE CONCEPTSOF REDUCE, REUSE AND RECYCLE.I WILL MANAGE MY SHARE OF RESOURCESWITH MAXIMUM EFFICIENY.I PLEDGE TO FORM EDUCATED OPINIONAND TO MAKE RESPONSIBLE CHOICES.I PLEDGE TO MAKE A DIFFERENCE.ECOTEL

1. Which co. Owns Streax hair color and Super vasmol 33?Hygiene Research lab2. Which co-founder of facebook gave up his U.S citizenship and moved toSingapore?- Eduardo Saverin3. Beauty that counts and Global month of service are the social initiatives of which cosmetic major? Mary Kay4. The boom and not the slump is the right time for austerity. Which famous economist said this. Hint: He has a line of economics named after him.?John Keynes5. Old logo of Allen solly6. Which IPL sponsor and maker of sporting goods created Rock n royals and Electric chargers comics?- PUMA7. Much before movie theatres used air conditioning for comfort which other profession was the first one to use air conditioning and it was meant to prevent ink from solidifying?- Printing press/Publishing house8. This apparel has its roots in the French word meaning Upper arm and it appeared in the Vogue magazine for the first time in 1907?Brassiere or Bra9. When Elizabeth Taylor married Nikky Hilton in 1950, whichHollywoodstudio paid for the wedding?MGM10. Pic of John Schnatter?- Which pizza co. He founded?PAPA JOHNs11. Launched by Nico Roozen and Frans van der hoof in 1988. They named it Max Havelaar. The initiative offered disadvantaged coffeeproducers following various social and environmental standards a fair price, significantly above the market price, for their crop. What label started thus?- Fairtrade label12. This govt. OfIndiadept was started by East India company to study and explore availability of coals in the eastern parts ofIndia?- Geological survey ofIndia13. This town in Andhra Pradesh gets its name from two tamil words and is home to nutrine confectioneries?- Chittoor14. This is the largest river inGoaand the name is used in many businesses but the prominent being a cement company and a fertiliser company?- Zuari15. Internet protocol version 6 logo16. On 11 March,1774 Samuel baker Samuel Baker presided over the disposal of several hundred scarce and valuable books from the library of Rt HonSir John Stanley Bt., ofAlderley. What started thus?-Sothebys17. Pattabhi sitaramaya a famous freedom fighter from Andhra Pradesh started this institution now owned a by Govt ofindia?-Andhra bank18. An ad agency founded by Harrison and Alfred and as old as 1902. Its name is often confused with a telecom co., a manufacturer of mobile phones?- McCann Erickson19. Lyon coffee- whichHollywoodactor created this brand and owns 100% of it?- Leonardo di caprio20. Manikchand group logo21. The lost bank book my Kirsten grind is basically about how the business of mutual funds fell thru during the 2008-09 economic crisis leading to the downfall of this huge baking entity. Which organization is the book based on?-Washingtonmutual22. This airlines company inUSAthrough its subsidiaryMonroeenergy acquired a refiney and created headlines for its wide range of diversification?- Delta airlines23. Planetary Resources, Inc.Is a company started in 2010 stated goal is to expand Earthsnatural resource baseby developing and deploying the technologies forasteroid mining. Which famous duo are the prominent investors in this co.?-Larry page and Sergey Brin24. It started as a project betn American airlines and IBM for automation of airlines ticket booking. Which famous ticket booking software?-SABER25. Go babelicious ad campaign? Which brand?TVS scooty) Sugarpova Maria Sharapovas candy biz2) Lamp and Pixar logo funda3)4) Union Bank and HT connect is MK Gandhi5)6) Where learning is fun TINKLE7) Bill Clinton with devil, TIME Cover8)9) On XLRI rebranding10) Jill Abramson NY Times pic11) Santa Claus rally12) Some India Inside logo funda13) On Wagh Bakri14) Super 30 institute logo15) IKEA catalogue funda16) J&J baby lotion ad17) Youtube max views from India Rajshree18) GOW NTPC link19) Microsoft founder list20) Crayola name origin21) Oral B origin22) Good to know campaign GOOG23)24) Rajeev Chandrasekhar bio25) RmKV fundaTata Crucible Corporate Indore 2012 PrelimsCourtesy: Someone who is as Rakish as an Arab. Well you wanted to remain anonymous1. This huge company launched Discover new campaign this year targeted at the summer vacation of school going children. Which co.?-BATA2. A helpline, called National Tobacco Cessation Quit Line, at the toll-free number: 1800-227787 has been started by this company in India, which has long been in pharma business?- Johnson and Johnson3. The European wing of this Indian company is producing silent tracks for railways and is going to implement it across Indian very soon leading to soundless tracks. Which co.?- Tata steel(corus)4. This famous celebrity went nude to launch a perfume named after her called NUDE?Rihanna5. PIXAR logo6. Project glass trivia, Which company is behind Project glass?-GOOGLE7. TERI has partnered with this company to recycle waste at schools as kids buy a lot of this in school and throw them away after consumption. This co. is a major packaging giant?- TETRAPAK8. In 1935, it was designed to commemorate the silver jubilee of King George V. It was also called K6. It is found in almost all streets of London. What?-Red Telephone booth9. This international automobile major which has been doing very well in India off late has launched an innovative finance scheme called Mobility Max. Which co.?-VOLKSWAGEN10. Quietly brilliant- whose punchline?. (hint:mobile phone manufacturere)11. The tweet by this person was on Jan 23,2012 read we are proud of you. It was about the bravery award recipients. Who or whose office debuted on twitter thus?-Manmohan singh or PM office12. Kazuo Hirai has replaced Howard stringer as the CEO fo which famous electronics giant?- SONY13. Audi bought over the iconic bike business of which famous company?-DUCATI14. Who is the Urban development minister of India now?-KAMAL NATH15. Ramesh chauhan of Bisleri pic standing with Thums-up and goldspot16. Invented by Christopher scholes in 1862, Mark Twain described this as curiosity breeding little joker. He also used it. What?-Typewriter17. Invented in 1890s and called as Clasp locker. Its improvised version in 1905 was called C-curity. What invention that was initially for shoes but is now mainly used in apparels.ZIPPERS18. Which brand started as Deluxe green Label in 1962 and became an instant hit?-BRU19. Barron Larrey, Napoleans personal doctor invented this keeping in mind that Napolean may need this any moment. What so common in healthcare that it is even available in rural areas as well as urban areas.?-AMBULANCE20. DABUR logo. Id