TBWA \ 2013 Fact Sheet

2013 FACT SHEETOVERVIEW

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TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but also to be one of the most creative companies in the world. This 21st-century goal is ambitious, and it has proven to be a catalyst in uniting over 11,000 people, operating in 274 agencies, in 100 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification, to name just a few.

And with the world, and our network, growing even more complex, it is important to have common ground.

Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the conventions of any marketplace; it also creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape.

Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition.

TBWA is ranked as a top-10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed TBWA 24th on its 2009 list of “The Worldʼs 50 Most Innovative Companies" and as an Innovation All-Star in 2010.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicomʼs branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

2013 FACT SHEETGLOBAL CLIENTS

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2013 FACT SHEETGLOBAL MARKETING SERVICES

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BRIGHT RED is a dynamic collaboration of strategy, content, digital and public relations synergized to connect brands and audiences.  With Disruption at the core, BRIGHT RED creates ideas to drive growth and tell the brand story.

BEING is a network of Brand Behavior experts. Founded in Paris in 2010, BEING leverages the power of multidisciplinary thinking, assembling brand consultants, designers, advertisers, shopper marketers & web experts, all working together, to give brands their way of being. BEING has offices in Paris, Lille, Lyon, New York, Los Angeles, Doha, Shanghai and Seoul. Learn more at www.being.fr

TBWA’s Digital Arts Network is the unification of TBWA’s proven digital talent encompassing over 700 digital specialists in eighteen markets. TBWA\DAN (www.digitalartsnetwork.com/) creates a formal global structure for how TBWA approaches digital and integration, rooted in TBWA’s Media Arts philosophy that everything between a brand and an audience is media and that, increasingly, those touch points are digital.

2013 FACT SHEETGLOBAL MARKETING SERVICES

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E-Graphics (www.e-graphics.com) is a worldwide production network with 28 strategic bases of operation in Japan, France, the U.S., Germany, Poland, the United Kingdom, Ireland, the Netherlands and South Africa. Bolstered by cutting-edge, web-based technology, E-Graphics provides clients with strategic and integrated solutions for the production and distribution of their visual brand communications.

The Integer Group (www.integer.com) is one of the world's largest promotional, retail and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Canada, Europe, the Middle East and North and South America. Join the conversation on shopping culture and brand strategy at www.ShopperCulture.com.

TBWA\Media Arts Lab (TBWA\MAL) was launched in 2006 and is made up of a broad collective of creative talent from a diversity of backgrounds and media disciplines. With client Apple at its core, the group develops communication ideas that leverage all kinds of innovations. It is a place for experimentation for new ideas about connecting people with brands.

2013 FACT SHEETGLOBAL MARKETING SERVICES

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TEQUILA is a leading global integrated marketing agency, dedicated to building and managing customer relationships. Rooted in the philosophy of Disruption, TEQUILA constantly challenges conventions with visionary ideas for clients like adidas, Nissan and Standard Chartered Bank.

TBWA\WorldHealth is a full-service global marketing services network, with 47 offices in 36 countries and broad experience in both HCP/Rx and consumer/OTC/wellness categories. Our mission: to find the simple stories hidden in medical complexities and to tell those stories in fresh, compelling ways. The way we see it, doing great work for our clients is key to our ultimate goal —doing the good work of helping create a healthier world. Learn more about us, our clients, what we do, what inspires us and how to contact us at www.tbwaworldhealth.com.

Zimmerman and Partners (www.zadv.com) is TBWAʼs retail / local marketing operation. With over 800 employees, Zimmerman has 22 offices across the U.S. to activate local markets for clients.

2013 FACT SHEETEXECUTIVE LEADERSHIP

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Tom Carroll \ President and CEOTBWA\Worldwide

Perry Valkenburg \ COO International and

President, TBWA\Europe

John Hunt \ Worldwide Creative Director

TBWA\Worldwide

Jean-Marie Dru \ Chairman

TBWA\Worldwide

Lee Clow \ Global Director Media Arts

TBWA\Worldwide

Denis Streiff \ Chief Financial Officer

TBWA\Worldwide

Jeremy Pagden \Chairman

The Integer Group

Carisa Bianchi \ President

TBWA\Chiat\Day Los Angeles

Emmanuel Andre \Chief Operating Officer

TBWA\Worldwide

Keith Smith \ President, International

TBWA\Worldwide

2013 FACT SHEETEXECUTIVE LEADERSHIP

Reg Lascaris \ President

TBWA\Africa and Middle East

Philip Brett \ President

TBWA\Group South-East Asia

Rob Schwartz \ Global Creative President

TBWA\Worldwide

Jay Bertram \ President

TBWA\Latin America

Nicolas Bordas \ VP TBWA\Europe and

President BEING

Luiz Lara \ CEO

LEW’LARA\TBWA

Jean-Marie Prenaud \ Executive Vice President

Europe, International Clients

2013 FACT SHEET

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Campaign Asia-Pacific’s 2010-2012 Agency of the Year AwardsTBWA\HAKUHODO Japan was named Campaign Asia Pacific’s ‘Agency of the Year’ for Japan / North Asia for three years in a row (2010-2012). Ichiro Zama, president and CEO, won ‘Agency Head of the Year’ in 2011 and Mitsuru Takamatsu,Chief Strategy Officer, won ‘New Business Person of the Year’ in 2012.

SHOOTSHOOT, the leading publication for commercial, branded content and entertainment production, named TBWA\Chiat\Day New York & Los Angeles, as well as TBWA\Media Arts Lab, its 2011–2012 Agency of the Year.

Advertising AgeTBWA\Hakuhodo Japan was recognized by Advertising Age as its 2011–2012 International Agency of the Year.

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Advertising AgeTBWA has been recognized as the Best International Agency of the Decade by Advertising Age.

The Gunn ReportThe Gunn Report, established in 1999, combines the winnersʼ lists from all of the major advertising award contests in the world and has consistently ranked TBWA as the third most awarded network over the last 10 years.

Creativity MagazineCreativity magazineʼs Annual Awards Report, which began in 2004, has ranked TBWA as the most creatively recognized network in the world for three of the last five years. In 2010 TBWA was ranked the second most creatively recognized network; TBWA\Hunt\Lascaris ranked third and TBWA\Chiat\Day Los Angeles ranked ninth as the most creatively recognized agencies in the world.

2013 FACT SHEET

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The Effie AwardsTBWA has been awarded the most Grand Effies of any agency network. The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Since 1980 in the U.S., only 32 Grand Effies have been awarded. TBWA has won the distinction 12 times. In 2011, TBWA was awarded Grand Effies in France (TBWA\Paris was the most awarded Effies agency in France), Netherlands, Hong Kong and the Middle East.

Gatorade ReplayTBWA\Chiat\Day Los Angeles won a Best in Show GRANDY at the 2010 International ANDY Awards for Gatorade “Replay.” The campaign also picked up two Grand Prix Lions, four Gold Lions, one Silver and one Bronze, making it the most awarded campaign of 2010's Cannes Lions competition. In 2011, the campaign continued with Replay 2 & 3, winning two Pencils at the D&AD Awards, and Best in Show at the One Show.

The Pencil RankingsAt the 2011 D&AD and One Show, TBWA\Chiat\Day Los Angeles ranked third overall in the world. They were also first at the One Show in the Agency category. At D&AD, TBWA\London was recognized with one Pencil for Skittles, three nominations, two in-book and two shortlists for John Smith’s and Skittles.

2013 FACT SHEET

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Grand Prix des Agences de l'AnnéeTBWA\Paris has been chosen as Advertising Agency of the Year at the ceremony of the 32nd Agencies of the Year’s Grand Prix (Grand Prix des Agences de l'Année). TBWA\Adelphi has been named Agency of the Year in the healthcare category. BEING has been recognized Integrated Communication Agency of the Year. And Textual La Mine has been rewarded as Editorial Communication Agency of the Year at this same Agencies of the Year Grand Prix.

Merca 2.0 Agency of the YearTBWA\Teran's Tequila\Digital was named "Agency of the Year 2011" by Merca 2.0, the leading marketing and communications magazine of Mexico.

Capital “Agency of the Decade”TBWA\Istanbul was recently named as "Agency of the Decade" by Capital magazine. The leading economic magazine announced the leaders of various sectors as part of its annual “500 Largest Private Companies” Survey.  

2013 FACT SHEETCONTACT US

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Marianne StefanowiczWorldwide PR & Communications DirectorTBWA\Worldwide 

T: +1-212-804-1167E: marianne.stefanowicz@tbwaworld.com