TB PREVENTION OUTREACH CAMPAIGN

TB Control and Refugee Health/Public Health Services

County of San Diego Health & Human Services Agency

Marti Brentnall, MPH

TB Prevention Coordinator

WHY A CAMPAIGN?

Change of Culture Needed

Before

Most TB testing done for drug treatment and shelter programs

(Program), work and/or school requirements

Program case managers and their clients, employers and school

administrators were going through the motions to “check the

boxes” and not focusing on TB prevention

Now

Focus on TB prevention education among these important

stakeholders

Promote awareness that taking medication for TB infection is a

benefit both to the individual and public health

WHERE TO START. . .

TB Prevention Outreach Overview First, find out what individuals know about TB

● Conduct observations of TB test results

● Organize focus groups for high-risk populations

• Bi-national US/Mexico

• Vietnamese

• Filipino

• Drug treatment and/or homeless population

• Refugee

• Healthcare providers

● Conduct informant interviews

• TB clinic physicians and nurse practitioner

• Regional public health clinic staff

WHERE TO START. . .

Logo: three

designs

developed by

County

Communications

Office

•Voting by TB

staff and

community

stakeholders

•Additional voting

by main TB clinic

waiting room

visitors

Focus Groups

•Tag line winner

and action words

identified

TB Control

Staff Tag

Line Contest

•Top three tag

lines presented to

focus groups

TB Test

Result

Observations

The Development of the Message

AND THE WINNER. . .

TB Stops with Me!

OUTREACH PLAN

PHASE 1 - INTERNAL

PHASE 2 - PROVIDERS

PHASE 3 – HIGH RISK POPULATIONS

VIDEO LIBRARY

In Partnership with County of San Diego

Communications Group

Educational

“What is TB?”

“Positive TB Test:

Now What?”

Motivational

(Testimonials)

Martin

James

Workforce

Development “What is a CDI?”

EDUCATIONAL VIDEOS

Two group test sites:

High School, Juniors and Seniors, M/F,

ages 16 – 18

Homeless Shelter, Clients of a Men’s Center,

ages 20 – 65

Partnerships in TB Elimination:

Community physicians reviewed videos and

provided feedback

“What is TB?” video reviewed for additional

feedback:

EDUCATIONAL VIDEOS

Currently being piloted in County TB Clinic

Clients will review videos in the waiting rooms

with pre/post knowledge surveys completed:

Fall 2017

All scripts, videos are reviewed and approved

by the County PHS Administration

“What is TB?” and

“Positive TB Test: What’s Next?”

EDUCATIONAL VIDEO

“What is TB?”

EDUCATIONAL VIDEOS

“Positive TB Test: What’s Next?”

EDUCATIONAL VIDEOS

James’ Testimonial

Marti Brentnall, MPH

TB Prevention Coordinator

Ph: 619.692.5611

marti.brentnall@sdcounty.ca.gov

Yolanda Lopez, MPH

Community Health Promotion Specialist

Ph: 619.692-5521

yolanda.lopez@sdcounty.ca.gov

Tuberculosis Control and Refugee Health

Public Health Services

County of San Diego Health and Human Services Agency

COUNTY OF SAN DIEGO TB PREVENTION TEAM

WITH MUCH APPRECIATION

CDC Department of TB Elimination

County of San Diego Communications Group

Jose Villanueva Autumn Endara Jose Alvarez Michael Russo

County of San Diego Tuberculosis and Refugee Health

Dr. Susannah Graves Dr. Marisa Moore Dr. Yi-Ning Cheng Dr. Joseph Caperna Toni Antonio, NP Christine Murto, Ph.D. Cynthia Garcia Parker Hansen

County of San Diego PHS Administration

Dr. Wilma Wooten, Chief Medical Officer and Director