Tayo Na First Place Putangina Nila
-
Upload
dominiquecaligan -
Category
Documents
-
view
223 -
download
0
Transcript of Tayo Na First Place Putangina Nila
-
8/2/2019 Tayo Na First Place Putangina Nila
1/4
TAYO NA FIRST PLACE PUTANGINA NILA!!!
Strategic Idea: The Philippines, reliving every experience with every new friend
Creative Idea: One country, infinite possibilities.
IMC Programs
First Phase: Curiosity Phase
Viral campaignIts Possibleo Foreigners acting out Filipino traditions.o Foreigners are in the province.o Foreigners enjoying what Filipinos normally do for leisure/free time.o Foreigners asking alam mo ba to?o Foreigners saying parang gusto ko to?
Essence of the Campaign: We want to emphasize the infinite possibilities that can be done in thePhilippines with foreigners. This will be the viral campaign that features foreigners doing Filipino
traditions and activities and ending it with the tagline its possible.
The purpose for this viral campaign is to spark curiosity and awareness that there is a market fora growing trend of foreigners enjoying the Filipino culture. We want to remove the idea that
inviting foreigners over to the Philippines is a task or obligation by the OFWs as a way of giving
back to the country. We want to show the great possibilities of what things could happen in the
Philippines especially with guests that are closely known by OFWs.
Second Phase: Awareness and Action Phase
Action Plan to push the OFWs to invite foreigners to the Philippineso Incentivize their referrals with free air mileage.
This is a way for the Department of Tourism in coordination with Airlinecompanies to give back to the efforts of our OFWs. This is a reward system that
will prove to be quite useful for the OFWs. This is also used to stimulate repeat
visits and increase our rather negative reputation with tourism/travel.
Advertising Campaign: the Infinite Possibilities
o Tandem ambassador both Filipino and foreigner Promote the foreigners developed trust with Filipinos Filipinos: Ive stayed for so long in their place, now its time for me to show
them my place.
Giving back to the foreign friends who have been supportive with them.
-
8/2/2019 Tayo Na First Place Putangina Nila
2/4
Series of ad campaigns showing the two ambassadors in adventurous activities and also Filipino
activities.
- Boss-worker relationships- Co-workers- Neighbors and close friends- New family- Best friends and groups
This is to establish a closer relationship with OFWs and their newly built relationships with foreigners.
Foreigners, as supported by our survey and online research, prefer to have proof of their destination in
the forms of photos and videos. Another finding here is the amount of trust of foreigners with OFWs.
Filipinos overseas are among of the most trusted workers in foreign countries. With this finding, the
word of mouth method of promotions will prove to be effective when inviting foreigners to our country.
But in order to persuade the OFWs to invite the foreigners, we are using the campaign as a method of
them enjoying the Philippines in a whole new perspective. Quite honestly, the Philippines has few things
to offer to OFWs that they havent seen or experienced especially considering that they already work
and live in more advanced countries. So what we will be using is what they usually loved while they
were here in the country. By utilizing old but memorable experiences, Filipinos would be quick to
recognize all of these and this will induce a nostalgic sensation. But there is a twist here. We want to
show that every memorable experience they had could be relived in countless ways because experience
is not about doing those activities but it is the people you spent it with. Every new friend and family you
spend your vacation, celebrate a fiesta or go to a trip with, will enable you to experience something
different every time. It is in this essence that we want to show how important relationships are for both
foreigners and OFWs and how valuable trust is especially in their work.
Third Phase: Activation
Record Philippines: Capture the Infinite Moments
This will be the main interactive competition open to all Overseas Filipino Workers and their foreign
friends and family. The objective of this competition is to rediscovery the wonders of the Philippines
that the OFWs have loved before and re-experience it in a whole way with their foreign friends. It will be
a video documentation contest where the OFW and their friend/s or family are partaking in an activity
which must be performed within Philippine boundaries.
Mechanics:
The OFW must record an activity done in the Philippines with their foreign friend/s and must explain
within the video how different and unique the experience is when done with foreigners.
-
8/2/2019 Tayo Na First Place Putangina Nila
3/4
The video clip must be 2-4 minutes long and must capture the infinite possibilities that can be done in
the Philippines.
Videos with the craziest or adventurous activity with foreigners and the best explanations will be chosen
as the winner and will be recognized and rewarded during the culminating event of Record Philippines.
The competition will start from October 2012 until December 2012 and videos must be uploaded
through the official website of Record Philippines or through the official Youtube Channel of Record
Philippines to be officially registered to the competition. The board will screen the videos and the top
150 videos will have the world vote for the best adventure in the Philippines by liking in Youtube and
Facebook, and sharing through social networking sites. The shares and likes will be accumulated to
determine the best video entry of Record Philippines.
Objectives:
To encourage OFWs to invite their foreign friends over to the Philippines and enjoy what the country has
to offer by showing how enjoyable it could be to have adventures with their new friends.
To promote camaraderie between OFWs and foreigners by working together and enjoying the
Philippines and to develop trust and friendship by accommodating foreign friends and families in the
Philippines
To promote the Philippines as a country full of unimaginable adventures and countless experiences
through the event of turning a Filipino tradition into something fun and refreshing by spending it with a
new friends from other countries.
To increase the awareness of the Philippines to tourists and make it a reputable destination for
vacations and gatherings.
Culminating Event of Record Philippines
The culminating event will be held March 2013 after a one-month screening of the video entries. All of
the qualified and selected top videos will be made into a video montage to celebrate the memorable
experiences of our OFWs and their foreign friends. The video montage will further emphasize and
celebrate the infinite opportunities that can be found in the Philippines.
The event will start off with beloved locally relevant and internationally renowned artists and
performers as a grand opening to Record Philippines. The event will show the history of the whole
campaign from beginning until the current state of the campaign. After this, performance of severalartists and performers will commence to commemorate the special night.
The video montage will be played wherein it will be made up of selected videos that showed the
Philippines as having infinite possibilities. At the end of the video montage, the winning video entry will
be played for everyone to see and appreciate. Then after, the winning contestant will be rewarded on
-
8/2/2019 Tayo Na First Place Putangina Nila
4/4
stage with a full expense-paid trip good for 5 (including the foreign friend/s) to five top Philippine
destinations of their choice with cash allowance worth 150,000 Philippine pesos.
a. Advertisinga. Placement in Mabuhay magazineb. TFC and GMA Pinoy TVc. Immigration Cards
b. PRc. Digital
a. Facebookb. Twitter