INNOVATION

AND ENTREPRENURSHIP

BY:

AVINIT KUMAR

The Starting

• On asking about the starting and the motivation for starting up, Aprameya said “It all started with the typical ‘in-a-bar’, ‘on-the-tissue-paper’ evening.

• Since that point, our idea to become a taxi aggregator has become a reality, we call ourselves TaxiForSure

• Started with the personal investment of 8-10 lakh

Aprameya Radhakrishna, Co-Founder

Raghunandan G, Co-Founder

Culture is what gives

TaxiForSure the best chance

of Long Term Success both

for our People and Business

Eight Aspects of Our Culture

• We Value specific Behaviors and Skills – And we know what they are

• We dream Big on our Goals – We would rather aim very high and achieve

partial success than aim low and beat targets

• We Solve the Right Problems – Every time we would ask “Are we solving the

Right Problem?”

• We Take Ownership for Everything we do – even if the Outcomes are Not

entirely in our Control

• People are the most important Pillar – We prefer Great people plus Average

Process to Great Process plus Average People

• Speed is as important as Quality – in everything we do

• Trust and Personal responsibility – In all Relationships

• We are Facts and Data Oriented – in any problem we look at

Ten Behaviors and Talents We Value

Respect for

people

Integrity TransparencyFun at

Work

Entrepreneurial Clarity of

Thought

Team

Building &

Team

Working

Communication

& Influencing

Customer

Centricity

Self

Awareness

BUSINESS MODEL

In a market flooded with taxi operators, ‘reliability’ is the USP of this company

They take a share from the fare paid by the customer referred by them, to the operator From the bigger, organized operators, they get a 7-10 per cent share. From the smaller ones, they earn around 20 per cent

They don’t have to invest in a fleet of cars. The other costs would only be on setting up a Call Centre to coordinate with drivers and customers and the technology to connect them.

Driver performance is monitored through customer feedback and Global Positioning System (GPS) module fitted in the car.

http://www.thehindubusinessline.com/industry-and-economy/book-here-and-get-your-taxi-for-sure/article4323368.ece

Driver Retention Model-Aggregator

VALUE PROPOSITION

The customer, with a safe, reliable and easy taxi service, still proved to be the focal point

Facebook ads and radio campaigns widened their reach

Ample Choice for Economy car rental services, Standard cars for hire, SUV rental service in India, Luxury Car rental service in India, and Premium Car rental service in India

Car Rentals for Outstation trips with passenger relaxing back seat

REVENUE MODEL

• Taxi For Sure, is eyeing a revenue of Rs 7.2 crore in this fiscal year

• It takes a cut of 10-12 per cent of the final fare

• The firm posted a turnover of Rs 10 lakh in the first year of operations

• In 2012, the company raised Rs 28 crores risk capital funding from Accel Partners, Helion Venture Partners and Blume Ventures.

• Its revenue last year was around Rs 80 lakhs, and the Bangalore operations are already profitable.

http://www.thehindubusinessline.com/industry-and-economy/book-here-and-get-your-taxi-for-sure/article4323368.ece

BUSINESS STRATEGY

• Our rates are cheaper that most radio taxis. We also have flat rates for airport cabs in some cities.

• You can book a cab either online, through our mobile site, our apps or by calling us at 6060 1010 (Ahmadabad, Bangalore, Chennai, Delhi) & 4040 9090 (Hyderabad).

• Book now and pay later. We don’t need you to make a payment when you book a cab online!

• Multiple car types to choose from - Indica, Sedans, AC cabs, Non-AC cabs - for your travel.

• You can book premium cabs like BMW, Mercedes and Jaguar too, through us.

http://www.taxiforsure.com/

MARKET OPPORTUNITIES

These are the places JAIPUR, INDORE, BHOPAL, CHANDIGARH

It constitutes .5% of market share

There are about 600,000(88-92%) taxis in the unorganized sector that can be aggregated, which is a $2.5-billion opportunity.

Opportunities for companies keep increasing their fleet size and the new locations (major Cities)

COMPETITIVE ENVIRONMENT

Rivalry among players is high and will be rising

Price is not a differentiating factor

Prompt response, luxury, comfort will be key

Innovative schemes

Apart from vehicle spending on technology, drivers and call centre to gain an edge

Government regulation

Taxi permit

COMPETITIVE ADVANTAGE

Mobile application facility

Multiple car types to choose from - Indica, Sedans, AC cabs, Non-AC cabs - for your travel

Premium cabs like BMW, Mercedes and Jaguar too, can be book through us

Rates are cheaper that most radio taxis

Can book airport taxis, city cabs, local hire/rental cabs as well as outstation cabs.

Management Team