TAUS MT SHOWCASE, Program Overview, Rahzeb Choudhury, TAUS, 10 October 2013
TAUS Leaders Forum June 2014 Dublin - Olga Beregovaya
-
Upload
welocalize -
Category
Business
-
view
170 -
download
0
description
Transcript of TAUS Leaders Forum June 2014 Dublin - Olga Beregovaya
TAUS Leaders Forum - Welocalize Presentation by Olga Beregovaya, VP Language Tools
DublinJune 2014
1,5 Years Later – In Translators’ Own Words
Assuming the responsibility for the process and for the delivery
We are NOT here to create problems for our clients and let the supply chain collect the pieces!
The “How”:
• Talent qualification + embracing the change + share the incentives• Supply chain targeted training – this client, this content, this engine • Clear quality and delivery time expectations on everyone’s part• Increase in engine quality decreases the PE effort – if it doesn’t, you’ve
got a problem!• Guiding the engine quality improvement via human feedback • Gather analytics for internal use and share with the MT developers
It Is All in the Supply Chain
Who Owns the Engine? The TRANSLATOR Does!
“…Why am I doing this?”
Your Solid Engine – Our Solid Gains
1 2 3 4 5-20%
0%
20%
40%
60%
80%
100%
Productivity Delta and Fluency
Human Evaluation Fluency Score (1-5)
Prod
uctiv
ity D
elta
1 2 3 4 5-20%
0%
20%
40%
60%
80%
100%
Productivity Delta and Adequacy
Human Evaluation Adequacy Score (1-5)
Prod
uctiv
ity D
elta
de_DE es_ES/LA fr_FR/CA it_IT pt_BR
-1.00-0.80-0.60-0.40-0.200.000.200.400.600.801.00
Adequacy, Fluency and PE Distance Correlation
Adequacy & PE Distance Fluency & PE Distance
MT Post-editing quality review results are continuously above target
Beyond the Final Quality Standards
Result
Target
Week 40
Week 41
Week 42
Week 43
Week 44
Week 45
Week 46
Week 47
Week 48
Week 49
Week 50
Week 51
Week 52
Week 53
99.30%
99.40%
99.50%
99.60%
99.70%
99.80%
99.90%
100.00%
Scoring The Variables
Content Brand Functionality Utility
Audience B2B B2C C2C
Voice Brand Industry User
Speed Real-Time Human Copy Writing
Spend Budget Priority Urgent
Scale High Volume Medium Volume Low Volume
What Drives the Quality Decisions?
Big Question:
Quality levels: what are we willing to compromise to preserve utility, gain speed and reduce costs?
How to we get the end user engaged and sold on the concept?
Beyond the Final Quality Standards
Contact:Olga Beregovaya, VP Language Tools Olga.Beregovaya@welocalize.comwww.welocalize.comwww.welocalize.com/wemtwww.welocalize.com/wemt/why-wemt/