1. Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.2. Reputation Management is the practice of understanding or influencing an individual or business' reputation.

Social Media / Reputation Management

Basic Online CommunicationRequirements:

1. Webpage/Blog2. Facebook Page3. Twitter Account

Eblast: An electronic mailing, sent all at once to a large mailing list. Requires email marketing software to manage databases, schedules and track results.Source: peakbiety.com

Other tools:

Big data: We now have access to incredible amounts of data; customers’ ages, marital status, number of children and their ages, where they are from. How can we use this information?

Other tools:

Measurement:Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

How do your owners

socialize?

The power of Share of Voice

Reputation Management

“You can't build a reputation on what you are going to do.”Henry Ford

Reputation Channels

User Generated Content

User Generated ContentSome numbers…

• 92% of customers generate content and 89% of users make purchasing decisions based on the content.

• 85% of executives used social media during their purchase decision.

• On Expedia.com positive feedback of 4.0 to 5.0 points generated more than twice the conversion than comments with a grade lower.

• About 63% of companies do not follow any policy governing the appearance of their brand in the blogs of their employees.

• However 63% of companies monitor what is said about them in social media through free media updates like Google Alerts, Technorati, etc...

• 53% of companies surveyed understand that the reputation of the company is a strategic priority.

• However about 58% of them do not have any plan to manage their online reputation.

• 55% of the companies surveyed are not equipped to deal with online reputation crisis.

User Generated Content