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    PRESENTATION ON

    Chandrasekhar

    Sharma

    Kunal bhale

    Mihir Chitnis

    Jagrit Minocha

    Jay Bodar

    Nitin Dharival Pritam

    Ankur Himanshu

    Richa kumari

    Shefali Vansia

    Sonal Solanki

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    MACRO ANALYSIS

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    Manufacturing is the use of machines, tools and

    labour to produce goods for use or sale.

    Manufacturing helps other sectors like

    agriculture, services, FMCG to enhance theircapabilities.

    The manufacturing sector is closely connected

    with engineering and industrial design.

    Usually directed towards mass production. Indias manufacturing sector needs to grow and

    contribute more toward the economy

    INTRODUCTION OF

    MANUFACTURING SECTOR

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    17%

    2.70%

    13.90%

    1.70%8.10%25.20%

    17.00%

    14.30%

    GDPAgriculture Forestry and Fishing

    Mining and Querring

    Manufacturing

    Elecricity, Gas & Water Supply

    Construction

    Trade, Hotels, Transport andCommunicationFinancing, Insurance, Real Estate

    and BusinessCommunity, Social and personal

    services

    CONTRIBUTION TOWARDS

    GROWTH OF ECONOMY

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    Political Factors

    Trade deficit forced Indira Gandhi to support modernization of the

    public sector industries and relax a few trade restrictive laws.

    National Steel Policy (2005)

    Customs Policy

    Deregulation of Iron and Steel Prices

    Currently government plans to increase pig iron production to 6 lakh

    tons and steel manufacturing upto 1 million tons

    PESTEL ANALYSIS

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    Economic Factors

    Contribution in GDP growth and employment

    Slowing Growth in European and American Markets But

    Steady Rise in Asian Markets

    Negative Factors Affecting the Steel Industry.

    Social Factors Various Policies of Tata Steel:-

    a) Quality Policy

    b) Safety Occupational Health and

    Environmentalpolicy

    d) Social Accountability Policy

    e) Corporate Social Responsibility Policy

    f) Drug & Alcohol Policy

    g) HIV+ & AIDS Control Policy

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    Technological Factors

    Strategy to make low phosphorus Steel.

    . Improvement of vessel lining life from 160-180 heats to over 1000heats

    . Adoption of continuous casting through billet and slab casters.

    Environmental Factors

    Environmental sustainability has become an increasingly important

    item on the Tata Steel agenda. The new basic oxygen steelmaking

    (BOS) gas recovery project at Port Talbot in the UK will reduce thesites CO2 emissions by some 240,000 tonnes per year and its dust

    (PM10s) emissions by 40 tonnes.

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    Legal Factors

    Following are some key laws and policies that affect the steel

    industry in India:-

    Deregulation of Iron and Steel Prices

    Customs Policy:-

    THE IRON AND STEEL COMPANIES

    AMALGAMATION ACT, 1952.ACT NO. 79 OF

    1952.[29th December, 1952.]

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    THE TATA IRON

    AND STEEL

    COMPANY

    TURNOVER

    33933.46

    MARKET SHARE 11%

    PRODUCTION OF STEEL 5.2

    JINDAL STEEL

    WORK(JSW)

    TURNOVER 13334.65

    MARKET SHARE 19%

    PRODUCTION OF STEEL

    8.4

    STEEL AUTHORITY OF

    INDIA LIMITED(SAIL)

    TURNOVER 48262.91

    MARKET SHARE 32%

    PRODUCTION OF STEEL 13.5

    ESSAR STEEL TURNOVER 47905.33

    MARKET SHARE

    19%

    PRODUCTION OF STEEL - 8.4

    RASHTRIYA ISPAT

    NIGAM LIMITED(RINL)

    TURNOVER 24064.71

    MARKETSHARE 8%

    PRODUCTION OF STEEL 3.5

    MAJOR PLAYERS OF STEEL

    MANUFACTURING

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    COMPANY ANALYSIS

    INTRODUCTION: Tata Iron and Steel Company Limited is anIndian multinational steel-making company headquartered

    in Mumbai, India and a subsidiary of Tata Group.

    FOUNDING PRINCIPLES: The Tata Group has consistently been

    run according to the principle that the wealth it creates should be

    returned to society.

    VALUES: The Tata Group has always been driven by five core

    values -Integrity, Understanding, Unity, Excellence, Responsibility.

    LEGAL ENVIRONMENT

    GOALS: Value creation

    Safety

    Environment

    People

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    PRODUCTS

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    BRIEF HISTORY OF THE COMPANY

    1907: Tata Steel is established by Jamsetji Tata.

    1939: By now, TISCO operates as the largest steel plant in the British Empire.

    1951: A Modernization and Expansion Program (MEP) is launched.

    1970: TISCO employs 40,000 people at Jamshedpur and 20,000 workers inneighboring coal mines.

    1990: TISCO begins expanding and establishes subsidiary Tata Inc. in New

    York.

    1998: TISCO records a 61 percent decline in net income due to a downturn in

    the steel industry.

    2000: TISCO completes a ten-year, $1.5 billion modernization program.

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    ORGANISATION STRUCTURE

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    INDUSTRY ANALYSIS

    CURRENT TRENDS AND TECHNOLOGIES

    Machinery Equipment.

    TISCO rolls steel powers with SAP technologies. Choosing the platform and technologies.

    Mapping technology to business process.

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    MARKET SHARESAIL TATA STEEL JSW ESSAR STEEL OTHERS

    44% 13% 20% 11% 12%

    44%

    13%

    20%

    11%

    12%

    SAIL

    Tata Stel

    JSW

    Essar Steel

    Others

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    SWOT ANALYSIS

    STRENGTH

    Mineral reserves

    Management team

    Corporate governance

    Brand value

    WEAKNESS

    Huge debt burden

    High attrition rate

    Product in the portfolio lacking

    demand

    Low cost recovery

    OPPORTUNITIES

    Competitive position of thecompany

    Newer technologies

    Acquisition opportunities

    Opportunities for demand of

    higher prices

    THREATS

    international competition Financial crises

    Regulatory norms

    Brand equity of the products

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    MARKET STRATEGIES

    Focused in market and customer demand.

    Development in key industries and areas.

    Priced closed to the market.

    Created a weekly pricing mechanism.

    TISCO promoted the marketing and sales.

    Seized the opportunity of stimulating domestic demand.

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    GOVERNMENT REGULATION AND

    POLICIES

    The Eleventh plan working group for steel recommends the following

    for effective development of the steel industry:

    Full utilization of the existing policy framework of Public-Private

    Partnerships (PPPs) in development of infrastructure like Railways.

    Set up an R&D Mission in order to provide accelerated thrust onR&D and thereby improve the competitiveness of the industry.

    Develop an appropriate Institutional Framework for collection of

    data and dissemination of Information.

    Consider setting up of a multi-disciplinary organization along the

    lines of the International Iron & Steel Institute (IISI).

    A Technology Up gradation Fund Scheme (TUFS) for the Small and

    Medium Enterprises(SME) sector in steel industry to upgrade the

    technological profile of the plants in the SME sector.

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    Statement of Profit & Loss of last two years

    Consolidated Profit & Loss account

    ------------------- in Rs. Cr. -------------------

    Mar '12 Mar '11

    Sales Turnover 135,975.56 121,345.75Excise Duty 3,075.86 2,686.43

    Net Sales 132,899.70 118,659.32

    Other Income 4,934.95 3,687.41

    Total Income 138,620.58 123,702.71

    Total Expenses 121,268.84 103,744.71

    PBDIT 17,351.74 19,958.00

    Reported Net Profit 4,948.52 8,856.05

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    Balance Sheet as of last two years

    ------------------- in Rs. Cr. -------------------Sources Of Funds Mar '12 Mar '11

    Total Share Capital 993.84 958.74

    Equity Share Capital 971.41 958.74

    Share Application Money 17.46 195.66

    Preference Share Capital 22.43 0.00

    Reserves 41,644.81 35,926.97

    Networth 42,656.11 37,081.37

    Secured Loans 27,482.74 28,604.40Unsecured Loans 24,729.58 32,079.94

    Total Debt 52,212.32 60,684.34

    Minority Interest 1,091.15 888.90

    Total Liabilities 94,868.43 97,765.71

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    Application Of Funds 12 mths 12 mths

    Inventories 25,598.00 24,055.24

    Sundry Debtors 14,878.48 14,816.28

    Cash and Bank Balance 10,801.58 10,892.60

    Total Current Assets 51,278.06 49,764.12

    Loans and Advances 12,001.92 10,180.08

    Fixed Deposits 39.39 0.00

    Total CA, Loans & Advances 63,319.37 59,944.20

    Current Liabilities 42,790.58 29,738.61

    Provisions 8,085.10 7,089.92

    Total CL & Provisions 50,875.68 36,828.53

    Net Current Assets 12,443.69 23,115.67

    Total Assets 95,959.58 98,654.61

    Contingent Liabilities 20,017.64 19,719.63

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    FINANCIAL ANALYSIS

    Mar '12Mar '11

    Net Profit Margin(%) 3.72 7.46

    Current Ratio 1.24 1.59

    Quick Ratio 0.74 0.97

    Debt Equity Ratio 1.23 1.63

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    COOPERATE SOCIAL

    RESPONSIBILITY

    Tata Steel approves donation of Rs. 3.39 for supporting education for

    tribal

    Tata Steel Organizes Championship on Physical Prowess

    Tata Steel Partners to provide Healthy Mid-Day Meal ,Education to

    Underprivileged School Children in East Singhbhum

    Tata Steel Nurtures Rural Football Talent in Jharkhand.

    Tata Steel joins hands with Tata Cummins to Launch Skill Development

    Programme NAYI DISHA

    Tata Steel commits 40 cr for CSR & 33 for Environment

    Protection at Gopalpurpark.

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    CONCLUSION

    TATA Steel shows commitment and progress towards

    key targets of sustainability as well as sustainable

    decision making in its customers and within their

    markets . The key to the success of this approach is torecognise the unique properties of steel as a recyclable

    material to ensure that measurements of sustainability

    are taken over the entire life cycle a product, not just

    the use face.

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    THANKYOU