1. Members Tushar Chole Namita Pahade Sonam Tungenwar Akash Shewatkar Swapnil Dhoot Nikita Kelani Pandurang Waghmare Shriram Daud Martand Kausadikar Chandradeep Nayak

2. Central Theme A JOURNEY FROM CURIOSITY TO REALITY 3. The Fundamental NEURO MARKETING .Neuromarketing tells the marketer what the consumer reacts to. VIRAL MARKETING .Ultimate goal of marketers interested in creating successful viral marketing programs to create viral messages 4. TARGET GROUP? .WHOM? Institutes Colleges Women ( Working / Housewives) School Children (Catalyst) 5. STRATEGY TO ACHIEVE THE OBJECTIVES 4 Ps of Marketing Mix Product: TATA Nano Twist Place: Sanya Motors, Aurangabad Promotion: Exhibition (25000/-) Price: As per company Information 6. Improved Customer Relationship Management (CRM) 7. EXHIBITION VENUE 8. EXHIBITION DISPLAY SPARE PARTS BI - Section Nano Twist 9. Nano Twist Demo car Screen 10. Exhibition Layout 11. PROMOTION STRATEGIES APPROACH SCHOOL & COLLEGE (III Concept) Women (Working/ Housewives) 12. PROMOTION STRATEGIES PRESS CONFERENCE Lucky Draw Contest 13. Mobile Application Customer Satisfaction 14. Be on Time Solicitude Behavior 15. Increase Retail Sales Improving customer relationship Ladder of customer relationship STRANGER ACQUITTANCE PARTNER FRIEND 16. COST ANALYSIS Sr. No. Particulars Amount 1 Decoration 10000 2 Conveyance Allowance 2000 3 Printing Material 10000 4 Miscellaneous 3000 17. TIME TO EXICUTE THIS PLAN : Between June to February = as per our target schools, colleges, institutes this will be the appropriate time to execute the plan At present we will not able to grab maximum crowd as we want still we can give a best attempt 18. Activity List Approaching Colleges, Institutes, Schools. Approaching Women's Social Groups (Sakhi Manch, Madhurima, Saheli). Approaching Social Clubs (Rotract, Kalasagar). Welcoming visitors at the entrance of exhibition. Displaying Information about Spare Parts. Explaining the functions with the help of Bi- Section of the Car. Explaining financial schemes. Registering Test Drive Enquiries and providing On Spot Test Drives. 19. Reviews Mr. Rajeev Randhava, Asst. Prof MGM Institute of Management. 20. Mrs. Datta, Director Gavaksha, MGM .