QUESTIONNAIRE

ON

TATA Nano

SURVEYED BY:

AAKRITI BATRA ANU KHATRI

ANURADHA SINGH APOORVA SHARMA GAGANDEEP KAUR

GURLEEN KAUR

Market Survey: Consumer’s View on TATA Nano

PERSONAL DETAILS

1. What is the first thing which comes to your mind when you think about NANO?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1. NAME:________________________________________________

2. AGE : _______yrs 3. GENDER: M F

4. OCCUPATION:___________________________

5. ADDRESS:_____________________________________________

6. HOUSEHOLD MONTHLY INCOME:______________________

7. HOW MANY CARS ARE THERE IN YOUR HOUSE:_______________

2. Instead of purchasing a Bike, will you prefer to go for a NANO

a) yes b) no

3. Which feature of Nano attracts you the most and inspires you to go for it?

a) Mileage b) design

c) interior space d) can’t say

e) All the above

4. Which colours of Nano do you prefer?

a) Red b) Blue

c) White d) Yellow

e) Silver f) Others – Specify

5. For what purpose you would like to use Nano?

a) Will offer it to your children to use it in place of a two- wheeler

b) Will use it as family car for shopping and travel

c) Will prefer as a taxi

d) Would like to have as a taxi

e) Others- Specify

6. Do you think Nano is a people’s car?

a) Yes b) No

c) Can’t say

7. Will you recommend NANO to your friends?

a) Yes b) No

c) Can’t say

8. Which small car would you prefer to buy?

a) Alto b) Nano

c) Other

9. How will you feel if Nano is used as a taxi?

a) it’s a great concept

b) I don’t think it’s a good idea

10. Can you trust Nano for safety?

a) Yes b) No

c) Can’t say

11. Are you satisfied with Nano’s service?

a) Yes, fully satisfied b) Average

c) Less than average c) No, very disappointed with Nano’s service

If No, then specify below briefly…

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12. What is the rate of fuel consumption for Nano?

a) Low b) Average

c) Better

13. Participant is fully aware of Nano’s Offer’s and Promotions?

a) Yes, fully aware b) No, not fully aware

c) Not at all aware

14. Why will you buy Nano?

a) Low Price b) After sales service

c) Attractive looks d) Comfort and convenience

e) Patriotism. It’s an Indian car. f) I won’t buy it

15. When it comes to comfort and convenience, Nano is

a) Very comfortable and convenience b) Average

c) Less than average d) Not at all comfortable

16. Do you think Nano is designed and built according India’s local weather and road conditions?

a) Yes b) No

c) Not fully

17. According to your opinion what can be done to improve Nanos’ sales in local markets?

a) Nano should provide new models

b) Improve quality and so that car maintainence cost is decreased

c) Should reduce car prices

d) Lower instalments

e) Others – Specify

18. Overall satisfaction level has derived as expected from Nano?

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BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT AND RESEARCH