Tata Motors unveils the All-New ZEST and the BOLT - Press Release
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Transcript of Tata Motors unveils the All-New ZEST and the BOLT - Press Release
Tata Motors unveils the All-New ZEST and the BOLT
The NEXT Generation Global Cars AllNew ZEST & BOLT Showcase the New DNA of Tata MotorsDesigNext, DriveNext, ConnectNextDESIGNEXT:
● • Allnew Design language● • New signature Tata grill with the Humanity Line● • New front identity, dynamic silhouette● • Premium interiors and chrome embellishments sleek cockpit● • Striking allnew colours
DRIVENEXT:● • Launching FTronic Automated Manual Transmission (AMT) technology for featherlight,
fingershift, clutchfree driving for the Zest, firstinclass for compact sedan● • Bestinclass REVOTRON with allnew MPFiTurbocharged, 1.2T petrol engine● • Segment first EPAS, with Active Return function, speedsensitive power steering● • New advanced ABS for improved braking efficiency, with cornering stability
CONNECTNEXT:● • Allnew, nextgeneration HARMAN Infotainment System● • New MapmyIndia next generation navigation & location based services● • Stateoftheart 5inch touchscreen to access music, video and more● • Firstinclass integrated HVAC with enhanced HMI for controls and experience
touchscreen access.● • Advanced Bluetooth, voice recognition, text to speech and phoneenabled navigation
Tata Motors today unveiled two allnew cars the classy sedan, ZEST and the sporty, dynamicpremium hatchback, BOLT that look to redefine the passenger car market with new designaesthetics, segmentdefining drive experience and hightech Infotainment system.
ZEST that clearly signifies enthusiasm for life, for the sense of excitement, anticipation, andenergy it brings, approaching life as an adventure. It is all about being vivacious and energetic.Those who have Zest exude excitement and energy while approaching life and that is the newZEST Sedan, in character.
BOLT with the name signifying speed, it represents an attitude of winning, and staying ahead.This attitude is embodied in the allnew BOLT in all aspects of design, drive and seamlessconnect.
Speaking on the occasion of the launch, Mr. Ranjit Yadav, President, Passenger Vehicles, TataMotors, said, "We at Tata Motors are delighted to showcase to the global market the muchawaited next generation cars the ZEST, a stunning and exciting new compact sedan and the
BOLT, a dynamic hatch. These cars have been engineered for global markets, through globalteams across India, UK and Korea to set new standards in their respective segments. Thesecars are a true representation of our Horizonext philosophy, with bestinclass offerings forperformance that yet offers economy and efficiency."
ZEST and BOLT have been designed and developed based on three key fundamental principles,namely, DesigNext, DriveNext, ConnectNext.
ZEST and BOLT, a result of the collaborative design inputs from the three Tata Motors designstudios in Pune, Coventry (UK) and Turin ( Italy), come with several segment first features and anew design language on the exterior and the interior of the car.
The company has introduced a new design language DesignNext that gives an expression toan excellent combination of sleek, smart styling and enhanced comfort that increases driverproductivity. The new design language distills the fine points of auto design with cuts and linesthat accentuate the modern India and its global citizens.
The new design semantics include the new Tata signature grill with new the Humanity Line,visually flowing into the dynamic headlamps to create a unique design signature for the brands.With flowing lines that create an illusion of movement even when the car is standing still, itsexterior exaggerates size to give it a feeling of a larger hatchback or a sedan. In the ZEST, theprojector headlamps complemented by chrome accents, the daytime running lights, the reartreatment of LED lamps, the trendy 15" alloy wheels, combined with a signature Buzz Bluecolour, add up to a dynamic and stylish pouncing stance. Matching aesthetic design withfunction, the BOLT's floating roof spoiler not only provides an extrasporty touch but also aids inaerodynamics. The sporty, confident look is further enhanced with fog lamp Bezels.
The interiors of both these cars are geared for a premium feel. The driverfocused dashboardarchitecture carries premium chrome embellishment to render the cockpit with an aura ofelegance. The instrument cluster and the central AC vents are connected in a singlewingshaped graphics.
DriveNext, is a new approach to the driving dynamics that offers driver complete control of ahighly responsive machine. The ZEST and BOLT will be powered by the segmentfirst,Turbocharged Intercooled Multipoint FuelInjected (MPFi) Petrol Engine, REVOTRON 1.2T,which brings revolution in refinement, performance and economy.
The diesel variant of ZEST will have the firstinclass FTronic technologyenabled, 5speedAutomated Manual Transmission and will be powered by a segmentleading 90PS engine with200 Nm of uninterrupted flat torque to offer a peppy drive with seamless delivery of power.Further, both ZEST and BOLT will have EPAS (Electronic Power Assisted System), with 'ActiveReturn' function and speed sensitive power steering a first for both segments. New advancedABS for improved braking efficiency and with yet another segmentfirst, the Cornering Stability
feature, add to the safety features of the vehicle. A silent, quieter cabin will ensure a pleasant andsuperlative drive experience. The Dualpath suspension coupled with a zero pivot subframeensures smooth and comfortable ride. The improved suspension provides effective isolationfrom road inputs without compromising on the body control, translating into a class leadingbalance between ride and handling. This provides for a very comfortable but engaging driveexperience.
At Tata Motors, with ConnectNext, the company will deliver a new level of driving and ownershipexperience as users from their own smart device, can not only enjoy superior quality ofentertainment, control the deliverance of all ergonomics, acoustics and climatic needs, but alsoget access to outside world seamlessly, with a touch.
Recognizing the dynamic consumer world where connectivity is an increasing need for all, TataMotors has associated with HARMAN for designing the infotainment and audio acoustics systemand with MapmyIndia for next generation navigation & location based services.The company has incorporated latest new technologies to make the ZEST and the BOLT, themost connected, hightech hatchback and sedan respectively.
Forming the core of the ConnectNext experience is the allnew HARMAN infotainment systemwith firstinclass features that will allow the car users to stay connected with friends, family andthe world.
With the 5inch touchscreen supporting rich multimedia experience, advanced Bluetoothtechnology, smart voice recognition, advanced smartphone integration, supporting phoneenabled navigation, social media integration, touch phone controlled interface, the ZEST and theBOLT will ensure these car users could seamlessly integrate their professional and personallives into their commute and travel, while bringing in an unparalled infotainment experience. Thesystem has inbuilt HVAC controls, which is a firstinclass experience for all consumers.Manufactured on a completely enhanced X1 platform, the ZEST and the BOLT mark a strategicshift towards a global portfolio of cars designed to offer high performance and connectivity.
These cars will be launched in 2014 in India and subsequently in other countries.About Tata Motors
Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88,818crores ($ 34.7 billion) in 201213. Through subsidiaries and associate companies, Tata Motorshas operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them isJaguar Land Rover, the business comprising the two iconic British brands. It also has anindustrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, TataMotors is the country's market leader in commercial vehicles and among the top in passengervehicles. It is also the world's fifth largest truck manufacturer and fourth largest busmanufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe,Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.