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Transcript of Tata Motors. Sashank
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TATA MOTORS
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INTRODUCTION
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INTRODUCTION
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Tata Motors Limited is India's largest automobile
company, with consolidated revenues of
Rs.70,938.85 Crores (USD 14 billion) in 2008-09.
It is the leader in commercial vehicles in eachsegment, and among the top three in passenger
vehicles .
The company is the world's fourth largest truck
manufacturer, and the world's second largest bus
manufacturer.
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TATAMOTORS
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Established in 1945, Tata Motors' presence
indeed cuts across the length and breadth of
India.
Over 4 million Tata vehicles ply on Indian roads,since the first rolled out in 1954.
TELCO entered the passenger car market,
introducing three multi-utility vehicles, "Tata
Estate" and "Tata Sierra" in 1991-92 and "Tata
Sumo" in 1995-96.
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TATAMOTORS CONTD
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BRANDING AND STP
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INNOVATION TATA NANO The 1 Lakh Car, People's Car
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INNOVATION
THINKING OUTSIDE THE PATENT BOX
Customer Orientation. REFORGING THE SUPPLY CHAIN / MODULAR
DESIGN REVOLUTION Looking upstream, at suppliers.
Looking downstream at the manufacturing and distribution chain.
complete knock-down (CKD) kits to be assembled and serviced
by local assembly hubs
shorten the go-to-market time
Open Distribution Innovation
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PRICING
Pricing Strategy:Tata Motors give a relative
price advantage as compares to its competitors.
Determinants are: Market Condition
Costs incurred
Profit percentage desired by the Co.
Dealer Profit
Alterations Discounts
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PROMOTIONS
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PROMOTION
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PROMOTIONS
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PROMOTIONS
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PLACE
Channels of Distribution.
Physical Distribution.
Production units in India
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NO OF PLAYERS IN THE MARKET
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MARKET SHARE IN PASSENGERVEHICLE
MARKET
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COMPARISON
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SWOT ANALYSIS
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Tata Motors reported its first annual loss in
seven years due to a slump in global demand and
losses at JLR.
But the situation has improved with 18% growthin total sales at 48,054 units in July 09
Problems in meeting working capital needs so
seeking guarantees from Indian state owned
banks.
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CURRENT SCENARIO
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INDIANAUTO MARKET
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MARKET SHARE IN COMMERCIALVEHICLE
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Current Market Size: 1.89 million units
CAGR: 12%
Expected to reach 3.75 million units by 2014
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INDIAN PASSENGERVEHICLE MARKET
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Tata motors has strategic alliance with Fiat
(2005), it has set up an industrial joint venture
with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata
cars.
Tata Motors also distributes and markets Fiat
branded cars in India.
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STRATEGICALLIANCE
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In 2004, it acquired the Daewoo Commercial
Vehicles Company.
In 2005, Tata Motors acquired a 21% stake in
Hispano Carrocera. In 2006, it formed a joint venture with the Brazil-
based Marcopolo.
In 2006, Tata Motors entered into joint venture
with Thonburi Automotive Assembly Plant
Company of Thailand.
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ACQUISITIONS AND JVS
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Tata Motors acquired Jaguar Land Rover(JLR)
for $2.5 billion in march 2008.
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MAJORACQUISITION
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THANK YOU!
Kailas Salgame
Anitha
Bala Subramaniun
Bharthi Raja.
Sashank Puria 27