Tata Docomo

Goldfinch Mobile SolutionsPrivate & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited

• Bharti Airtel Limited, usually referred to simply as "airtel", is a Indian telecommunications company

• It operates in19 countries across South Asia, Africa and the Channel Islands • It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation

• Its subscriber base has crossed the 200-million mark

• 150 million users in the domestic market alone

• Airtel Market Share is 28.41%

Group/Category City/Circle 10-Nov

A' Circle A.P. 15036616

A' Circle Karnatka 13853767

C' Circle Bihar 13710517

B' Circle Rajasthan 11609256

B' Circle UP (E) 11054898

A' Circle T.N. 9110159

B' Circle M.P. 8374406

A' Circle Maharashtra 7715885

Metro Delhi 7355885

B' Circle WB 7221139

A' Circle Gujarat 6059442

B' Circle Punjab 5604351

B' Circle UP (W) 5410728

C' Circle Orissa 4983156

B' Circle Kerala 3368665

Metro Mumbai 3238592

Metro Kolkata 3074515

Metro Chennai 2935359

C' Circle Assam 2787238

C' Circle J & K 1833100

B' Circle Haryana 1832431

C' Circle NE 1708598

C' Circle H.P. 1515361

149,394,064

Group/Category City/Circle 10-Nov

A' Circle A.P. 15036616

Karnatka 13853767

T.N. 9110159

Maharashtra 7715885

Gujarat 6059442

B' Circle Rajasthan 11609256

UP (E) 11054898

M.P. 8374406

WB 7221139

Punjab 5604351

UP (W) 5410728

Kerala 3368665

Haryana 1832431

C' Circle Bihar 13710517

Orissa 4983156

Assam 2787238

J & K 1833100

NE 1708598

H.P. 1515361

Metro Delhi 7355885

Mumbai 3238592

Kolkata 3074515

Chennai 2935359

149,394,064

AIRTEL SUSCRIBER BASE


Goldfinch Mobile SolutionsPrivate & Confidential. All information contained in this document is privileged. Any unauthorized use is strictly prohibited

VALUE ADDED SERVICES

A value-added service (VAS) is popular as a telecommunications industry term for non-core services. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the telecommunication industry, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU.

Goldfinch Mobile SolutionsPrivate & Confidential. All information contained in this document is privileged. Any unauthorized use is strictly prohibited

VALUE ADDED SERVICES1. Airtel Music

Hello TunesGreet every caller with a song of your choice. Now when your friends call you , they will no longer have to hear that boring old 'Tring Tring'. Instead, they can groove to the hottest new tracks of music.

ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION

Call 543211 from your mobile to select the song of your choice from our 80,000 + song collection.

Call 543211808 (Toll Free) “. NA Monthly charges– Rs.30

SMS the Song Name/Album Name/Movie Name to 543215 (Toll Free) to search for your Favourite Hello Tunes

Call 543211808 (Toll Free)

NA Monthly charges– Rs.30

Dial *678# to access the toll-free portal to select songs/subscribe

Send SMS STOP to 543211 SMS to 543211 - Rs 3/SMS 3 months Subscription – Rs.60

Call 543211444 and take your pick from albums across various genres.

dialing *678#. Charges Rs.3/min Rs. 30 Monthly Subscription


Airtel RadioListen to you favourite music anywhere, anytime on your mobile phone with airtel live - airtel radio.Mirchi Mobile on airtelStaying away from home and want to listen to your favourite radio station from your home town/state Subscribe to Mirchi mobile


Dial 543213+Song Code Number Call 54321300 (toll free) Call rate Re 1/min Monthly Subscription Charges of Rs 30/30 minutes

call 59830 (free) to subscribeCall 59830800 (free) to deactivate

NA 100 minutes of Radio at just Rs.10 per week

My tunesAre you bored of listening to songs set by others when you call them. Now subscribe my tunes.


Just call 54345 and just choose an actor/singer/music director of your choice to listen to their songs

Call 54345808 (free) to deactivate from My Tunes

2p/sec Rs.15 per 15 days


LIVE AARTI ON AIRTELListen to Pujas and aartis from India's most popular shrines live on your airtel mobile.


55229: Kanchi Kamakshi Temple55230: Somnath Temple, Gujrat55231: Brahmakumari55208: Shani Shingnapur55227: Haji Ali Dargah, Language: Urdu55211: Mahalaxmi Temple, Kolhapur, Maharashtra55206: Adya Shakti Ma Ambe Gujarat 55215: Patna Sahib Gurdwara 55210: Kashi Vishwanath 55222: Shirdi

NA NA Rs 5 per shrine only for the first day. Rs 2 per day from the second day onwards for one shrine. Customers can also subscribe to more than one shrine. For more than one shrine, charges of Rs 3 per day from second day will be applicable, for any number of shrine.


INFOTAINMENTAstrologyAstrology On Demand offers users personalized astrological services on their mobile phones. Users can get predictions based on astrology, numerology and Panchang.


call 543214 toll free to subscribeCall 543214900 Toll Free

Talk to Pandit Ji at Rs.6/min. Subscription charges Rs.30/month.Subscribe to Panchang alerts at Rs.10/month.

ALERT SERVICES•Missed call Alert:

ACTIVATION SUBSCRIPTION

Dial *321*881# subscribe for monthly pack charged at Rs. 15

Dial *321*882#subscribe for weekly pack charged at Rs. 5

Dial *321*884#subscribe for 3 months pack charged at Rs. 30

Dial *321*885# subscribe for 6 months pack charged at Rs. 60


• Airtel Matrimonial life partner search made simpler & personalized. Get matching alerts for your profile. Build profile in 5 simple steps.

ACTIVATION CHARGES

Dial *321*11# (toll free) Charges: Rs 10 per 10 day

• Film News: Receive 4 updates every day

ACTIVATION CHARGES

SUB FILM to 54321Charges: Rs 1 per day

•Love:Build your Love with emotions and expressions in Love Zone. You can receive a Love Picture on your mobile daily.

ACTIVATION CHARGES

SUB LUV to 54321 Charges: Rs 1 per day


•DevotionalWake up with divinity on your mobile. Devotional zone subscription services.

ACTIVATION CHARGES

Quran - SMS SUB QR to 54321 Gita - SMS SUB Gita to 54321 Bible – SMS SUB BL to 54321

Charges: Rs 1 per day

•JokesDaily dose of Humor on your mobile. Refreshing rib tickling jokes.

ACTIVATION CHARGES

SMS SUB JOKE to 54321 Charges: Rs 1 per day

SPORTS Cricket Get all news alerts, gossip and scores of all matches

ACTIVATION DEACTIVATION CHARGES

Dial - *646*601#NA 30 per month

SMS - SUB CRIC to 54321 NA 30 per month


CHALLENGES

• Approx 30 million new subscribers annually

• 28 states each with unique languages and cultures

• Large number of competitors

• Balance high-quality service with operational efficiency

PENETRATION

Airtel Penetration is 13%


AIRTEL UPDATESIt seems Airtel focusing their attention to customer needs rather than on munching on customers money through their VAS service.Airtel users are now independent of starting or stopping a service anytime and anywhere they want to with just an SMS. Start-Stop Service provides Airtel customers an Easy & Instant way to activate or de-activate any Value Added Service (VAS) of their choice. With the Airtel START-STOP SERVICE.

FunctionI. Browse all available subscription based Value Added Services in Airtel.II. Get a summary of any subscription based Value Added Services in Airtel including all applicable charges.III. Subscribe to any subscription based Value Added Services in Airtel.IV. Un-subscribe from subscription based Value Added Services in Airtel.

How to use Airtel Start-Stop ServiceAirtel customers can SMS 'Start' or 'Stop' to 121 (toll free). An SMS is sent acknowledging customer's request & advises them of the next step. If the customer sends 'Start' to 121, then the service checks for all the subscription services not subscribed by the customer & presents those services through an easy to understand & interactive menu. However if the customer sends 'Stop' to 121, then the service checks for all the services subscribed by the customer & presents them to the customer for further action.

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Faster internet on Mobile

Muic Download Games Vedio Alerts

Movie ReviewComic PortalMobile TV Video Talkies

AIRTEL 3G


• TATA DoCoMo is a Tata Teleservices Limited’s (TTSL) cellular service provider on the GSM platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008

• Tata DoCoMo launched in South India and currently operates in 18 of 23 telecom circles

• Tata DoCoMo had about 60 Milion Suscriber

•Tata DoCoMo became the first private sector telecom company to launch 3G services in India


States 10-OctMaharashtra 9,209,901

Andhra Pradesh 8,545,399Karnataka 6,839,083Mumbai 5,510,881

Bihar 4,800,075Madhya Pradesh 4,297,964

UP West 4,291,396UP East 3,808,712

TamilNadu 3,560,120Rajasthan 3,324,073

Gujarat 3,051,517Kolkata 2,972,034Punjab 2,917,829

Haryana 2,822,878Kerala 2,626,554

West Bengal 2,419,406Orissa 2,412,619

Chennai 1,254,746HimachalPradesh 285,241

60,796,237

SUSCRIBER BASE

PENETRATION

Tata DoCoMo Penetration is 5%

VOICE BASED SERVICESERVICE ACTIVATION CHARGES

Dial 543219 Subscription Rs 20 for 30 Day

Dial 543213 2 Paisa/second







SERVICE ACTIVATION CHARGES



Dial 529221 1 Paisa/secondSubscription Rs 10 for 15 Day

Dial 505927(toll free) Rs 10 for 10 days with 50m in of usage




SMS SERVICESERVICE

DIRECT ACCESS

WEEKLY PACK UNLIMITED OFFER

SMS “NEWS” to 54321

SMS SUB WNEWS to

54321

NA

SMS “CRI” to 54321 NA NA

SMS HORO <First 3 letter of your sign> TO 54321

SMS SUB HORO W(first three

letters of your sun sign) to

54321

NA

SMS “JOKES” to 54321

SMS SUB WJOKE to 54321

SUB UJOKE to 54321

CHARGES Rs 3/SMS Rs 10/7Days Rs 5/day

UNSUBSCRIBE NASMS UNSUB

<service Name> to 54321

Subscription expires at

midnight i.e. 00:00Hrs

CALL ME TUNES


SERVICE ACTIVATION CHARGES DOWNLOAD CHARGES

Dial 54321100 Rs 30 for 30 days Rs 15/content

Dial 54321121 Dial *141# or *678#

Rs 1 per Day Rs 15 Per Song

Dial 5432112 Call charges: 5 paisa/secSubscription Rs 30 for 30 Days

Rs 15/content


Rs 15/cricket series


Rs 15/content


USSD SERVICE

1) ON THE FLY SERVICES :- •Cricket Scores• Jokes• Love Tips• News• Devotional Alerts• Astrology • Shero Shayari• Bollywood News• Regional Portal To avail these Service Just Dial *444# for Rs 3/SMS To avail Get Me Out Service Just Dial *789# for Rs 2/Request 2) Subscriptions (Rs.30 for 30 days ; Rs.10 for 7 days)• Cricket Scores• Jokes• Love Tips• News• Devotional Alerts•Daily HoroScope• Panchang• Choghadia• Regional PortalTo avail these Service Just Dial *444# and enter the “Discounted Pack” menu


3G SERVICE• Video Calling – This service allows subscribers to do video conferencing while making voice calls.• Mobile TV – It is live TV on mobile screen that can be recorded and paused. Video from here can also be posted to social networks, and it's possible to browse the program guide and set reminders.•Let's Play – A portal for online and downloadable, single and multiplayer games. It's like a social network for gamers so users can share their scores with their friends.•Catch Up – One interface for accessing multiple email accounts, social networks and instant messengers.• Video SMS and mail – Allows users to add 30 second videos to text SMSs, and send video emails. The picture or video SMS is delivered instantly, unlike traditional MMS messages; while video mail is like voice messaging, but with video instead of voice.•On Demand Services – This service lets users watch and download videos on the phone along with news, weather and mobile premiers and movies made exclusively for mobiles. It also has music for download.•Market – an app store that contains thousands of applications across categories such as music, books, movies, travel and business.•Docomics – a comic viewer application that has popular comics such as Spiderman, X-Men, Japanese Manga.• Prayer – Live darshan videos from famous shrines. One can also watch live aarti and sing along with karaoke aartis.• Fortune – This service lets subscribers get live advice from astrologers on the basis of sun sign.


Tata DoCoMo UPDATES

Tata Docomo in association with IMI mobile will shortly launch three value added services Chalisaas, South Movie Masala and Panchaang and Astro in Andhra Pradesh, Tamil Nadu, Kerala and Karnataka. Tata Docomo subscribers. The services are accessible with a monthly charge of Rs 30 and at 1p/sec.

Ek Behtar Zindagi is a IVR it is now available for subscription charges of Rs. 20 for 30 days in which user can access information on crops, live stock, mandi rates, fisheries, health, education and finance for 200 minutes.To subscribe Ek Behtar Zindagi service, just call on 556780 (toll free), the subscription cost isRs. 20 for 30 days.

Tata DOCOMO subscribers can access Michael's Call Me Tunes, My Song, Full Songs, Videos, Wallpapers & Ringtones. The subscribers can call and enjoy the entire bouquet of services on 55500 at a nominal charge of 2p/sec, they can also set the Call me Tunes directly by sending SMS MJ to 55500 (tollfree).


Thanks

Tata Docomo

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