Tata Do Co Mo.rtf

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Company Profile

Tata Teleservices Limited spearheads the Tata Groups presence in the

telecom sector. The Tata

Group includes over 90 companies, over 350,000 employees worldwide and

more than 3.5 million

shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x

technology platform in India.

It has embarked on a growth path since the acquisition of Hughes Tele.com

(India) Ltd [renamed

Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It

launched mobile operations

in January 2005 under the brand name Tata Indicom and today enjoys a pan-

India presence through

existing operations in all of Indias 22 telecom Circles. The company is also

the market leader in

the fixed wireless telephony market. The companys network has been rated

as the Least

Congested in India for six consecutive quarters by the Telecom Regulatory

Authority of India

through independent surveys.

Tata Teleservices Limited has also become the first Indian private telecom

operator to launch 3G

services in India under the brand name Tata DOCOMO, with its recent


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launch in all the nine

telecom Circles where it bagged the 3G license. In association with its partner

NTT DOCOMO, the Company finds itself favorably positioned to leverage

this first-mover advantage. With 3G, Tata DOCOMO stands to redefine the

very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the

worlds leading mobile operatorsin Japan, the company is the clear market

leader, used by nearly 55 per cent of the countrys mobile phone users. Tata

Teleservices Limited also has a significant presence in the GSM space,

through its joint venture with NTT DOCOMO of Japan, and offers

differentiated products and services under the Tata DOCOMO brand name.

Tata DOCOMO arises out of the Tata Groups strategic alliance with

Japanese telecom major NTT DOCOMO in November 2008. Tata DOCOMO

has received a pan-India license to operate GSM telecom servicesand has

also been allotted spectrum in 18 telecom Circles. The company has rolled

out GSM services in all of these 18 telecom Circles in the quick

span of just over a year. Tata DOCOMO marks a significant milestone in the

Indian telecom landscape, and has already redefined the very face of

telecoms in India, being the first to pioneer the per-second tariff

optionpart of its Pay for What You Use pricing paradigm. Tokyo-based

NTT DOCOMO is one of the

worlds leading mobile operatorsin the Japanese market, the company is

the clear market leader,

used by over 50 per cent of the countrys mobile phone users.

The Tata Teleservices Limited bouquet comprises four other brands as well


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Virgin Mobile, Walky

(which is the brand for fixed wireless phones), the Photon family (the

companys brand that

provides a variety of options for wireless mobile broadband access, and T24.

TTSL recently entered

into a strategic partnership agreement with Indian retail giant Future Group to

offer mobile

telephony services under a new brand nameT24on the GSM platform.

The exciting new brand

was unveiled in February and the company announced the commercial launch

of GSM operations

under the brand name T24 in June, starting with the city of Hyderabad. It has

now launched T24

GSM services in Kolkata and Bhubaneswar as well.

Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd,

serves over 84

million customers in more than 450,000 towns and villages across the

country, with a bouquet of

telephony services encompassing Mobile Services, Wireless Desktop Phones,

Public Booth Telephony

and Wireline Services.

In December 2008, Tata Teleservices announced a unique reverse equity

swap strategic agreement

between its telecom tower subsidiary, Wireless TT Info-Services Limited, and

Quippo Telecom


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Infrastructure Limitedwith the combined entity kicking off operations with

18,000 towers, thereby

becoming the largest independent entity in this spaceand with the highest

tenancy ratios in the

industry. Today, the combined entitywhich has been re-christened as VIOM

Networkshas a

portfolio of nearly 45,000 towers.

TTSLs bouquet of telephony services includes mobile services, wireless

desktop phones, public

booth telephony, wireline services and enterprise solutions.

History

TATA DOCOMO is part of the Indian conglomerate Tata Group. The

company received licenses to operate GSM services in nineteen telecom

circles and was allotted spectrum in eighteen of these circles and launched

GSM services on 24 June 2009. It began operations first in South India and

currently operates GSM services in eighteen of twenty two telecom circles. It

has licences to operate in Delhi but has not been allocated spectrum from the

Government.[1] Docomo provides services throughout India. Tata DOCOMO

offers both prepaid and postpaid cellular phone services. It has become very

popular with its one second pulse especially in semi-urban and rural areas.

[citation needed]

On 5 November 2010, Tata DOCOMO became the first private sector

telecom company to launch 3G services in India. Tata DOCOMO had about


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42.34 million users at the end of December 2010.[2]

Rebranding

On 20 October 2011, Tata DoCoMo brought its brands - CDMA, GSM,

Walky (Fixed Wireless Phone), Photon, INTERNET - under the Tata Docomo

name. All subscribers to these services were migrated to the Docomo brand

on 20 October 2011.[3] The companies other brands - Virgin Mobile and T24

- are not part of the rebranding and will retain their names.

Network Coverage

Tata DoCoMo mobile services are available in the following telecom circles:

[5]

State CDMA 2G 3G

Madhya Pradesh

Maharashtra & Goa

Mumbai

Andhra Pradesh

Bihar & Jharkhand

Gujarat

HaryanaHimachal Pradesh

Karnataka

Kerala

Kolkata


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Orissa

Punjab

Rajasthan

Tamil Nadu

Chennai

Uttar Pradesh (East)

Uttar Pradesh (West)

West Bengal

Assam

North-East

Jammu and Kashmir

Delhi

3G

On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo ltd

paid 6964.29 crores for spectrum in 22 circles. The circles it will provide 3G

in are Madhya Pradesh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra &

Goa, Punjab, Rajasthan, and Uttar Pradesh (West).[6]

On 5 November 2010, Tata DOCOMO became the first private sector

telecom company (third overall) to launch 3G services in India, with a 20 city

launch. Tata Docomo's HSPA+ 3G network, set up with the assistance of

NTT Docomo, supports high-speed internet access with speeds of up to 21.1

Mbit/s. The network also supports high definition voice for superior quality

voice calls.[7] Docomo also provides 3G Internet Access Devices, e-Sticks


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and Wi-Fi Hubs.

On July 19, 2011, Docomo and Aircel entered into a roaming agreement for

3G services to jointly roll out 3G networks in the circles where they both

have spectrum. In the spectrum auction held last year, Aircel won 3G

spectrum in 13 of India's 22 circles (service areas), while TATA DOCOMO

was awarded 3G licenses in nine circles. This deal would give both

companies 3G coverage in 19 telecom circles of India. They will not have

coverage on 3 circles - Delhi, Himachal Pradesh and Mumbai. The

companies have three circles in common - Karnataka, Kerala and Punjab.[8]

On December 14, 2011, Docomo ended its agreement with Aircel. Both

operators ended the deal after the Department of Telecom said that such 3G

arrangements were illegal, as the pacts violate licence terms and conditions.

Docomo had about 1.5 million 3G subscribers as of May 2011.

Tata DOCOMO bags Telecom Asia Award for the Best Operator in Emerging

Markets


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As Asia's most prestigious awards program, the independent and

performance-based Telecom Asia Awards recognize operators for their

accomplishments amongst industry peers. Winners in the 12 categories were

chosen from more than 100 fixed, mobile and convergence telecom operators

from around the region.

The most important factor that contributed to making Tata Docomo such a

huge success is its single-minded focus on core values of honesty,

transparency and consumer relevant innovations. Tata DOCOMOs 'Pay Per

Use' paradigm led to a tectonic shift in the market and shaped the third

inflexion point in the Indian Telecom industry. Tata Docomo has continued to


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liberate consumers from the shackles of tariff bondage by offering innovative

new products such as 'Daily Plans' that do not lock consumers in monthly

tariff packs.

Tata Docomo with its innovative and fair business approach has gained

immense popularity amongst mobile users in India. Tata Docomo grew its

new subscriber base from launch to over 35 million subscribers in less than

one year and achieved the number-one operator * ranking in terms of net

adds for six consecutive months.

Deservingly therefore, Tata Docomo is being recognized internationally for

its innovative and fair business paradigm and for changing the landscape of

Indian telecom industry.

Tata Docomo Offers Special Benefits with Mobile Number Portability

Tata Docomo, the fast growing gsm service provider and the first private 3G


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service provider at India. Tata Docomo is a joint venture between Tata

Teleservices Limited , India and NTT Docomo , Japan. Tata Docomo brings

special benefits to the customers switching to Docomo during Mobile

Number Portability.

Mobile Number Portability is the process by which, you can shift to another

operator of your choice, but keep your same number you are using for years.

If you have decided to move to Tata DOCOMO from any operator, say hello

to the most transparent plans, a world-class network & responsive customer

care.With MNP , the gates to our refreshingly different land have been

thrown wide open for you to enter, explore and enjoy. You can check our

pockets, insides of our shoes and even look through our hair; we have

nothing to hide. We believe in whats fair and transparent, and we follow it to

the tee. So at the slightest iota of a doubt you can interrogate us; we wont

mind a bit, rather well be glad.

As you probably know, after pioneering pay per second which revolutionized

the telecom category ,Tata Docomo are the first private operator to launch 3G

in partnership with the world leader in 3G NTT Tata DOCOMO, Japan.

For now, the governments department of telecommunication has introduced

MNP only in Haryana starting 25th Nov 10. The Pan-India launch of Mobile

Number Portability will be on Jan 20th 2010.

Now you can switch to prepay and postpaid customers in three easy steps.


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All Prepay Customers:-

All Postpay Customers:-

Prepay Offers for New Customers via MNP:-

Default Offer on switching to Tata DOCOMO:

Local On-Net calls at 1p/6sec.

100 MB data free per month for 6 months.

More than Full Talk Time Recharges

MRP (Rs.) Core Talktime Benefit

100 100

200 220

300 350

400 500

3G Offers

A. Packs

MRP (Rs.) Local/STD mins Bundled Data

350 500 350 MB

500 750 650 MB


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750 1250 1 GB

1000 2000 1.5 GB

2000 5000 3 GB

B. Free Data

Credited every month provided you have a 3G device and are in 3G network

presence town.

Speed: Tata DOCOMO has network capability of providing a maximum

speed of 21.1 Mbps, depending on the 3G device customer is using.

The above offers will be valid for 6 months for all customers switching to

Tata DOCOMO till 31st Dec 10.

Postpay Offers for New Customers via MNP:-

Early Bird Offer

On-net calls @1p/6sec ie. effectively 10p/min for next 6 months.

100 MB data/month for 3G network for 6 months for all customers.

Free Itemized Bill for six months.

Rental FAT Local Call Charges STD Call Charges

Tata to TataTata To Others Tata to TataTata To Others

125 1 Topping* 1p/1sec 1p/1sec 1p/1sec 1p/1sec

149 worth Rs 149 1p/1sec 1p/1sec 1p/1sec 1p/1sec

199 2 Toppings* 1p/1sec 1p/1sec 1p/1sec 1p/1sec

*Topping Options : 200 Local mins or 150 STD mins or 500 SMS or 100 MB


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data.

BBC Campaign India Digital Media Awards


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Media Innovation

Tata DOCOMO Do the Dietalk Campaign

In June 2009 when Tata DOCOMO became the 10th entrant in the fiercelycompetitive Indian GSM Telecom space it had its work cut out. To cut

through the clutter Tata DOCOMO positioned itself as the innovator brand

with the tag line Do the New. A series of innovative products and services

followed. First it was Pay per Second, which changed the telecom landscape

of India. To keep up the Do the New spirit in October 2009 Tata DOCOMO

launched Diet SMS. While everyone charged Rs. 1 per SMS Tata DOCOMOcharged 1 paisa per character.

The Mandate


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Use the Diet SMS product to further establish the innovator positioning of

Tata DOCOMO as a honest transparent company that charges for only what

you use, in this case only the characters you type

The Strategic Approach

The strategy was twofold. First it was necessary to establish the concept of

Diet SMS and then it was important to get people hooked to the cool concept

of shorter SMS.

The Solution Do the Dietalk

The solution was the Dietalk Campaign. The campaign sought to glamorize

short SMS as the next cool thing with the tag line Shorter is Smarter or

rather Shrtr is Smrtr. To establish the concept it was decided to undertake a

media format innovation never done before in the world.

The concept of OTP (Over the Page) is an old one, typically created with a

couple of day old content. We took it to the extreme by doing OTP with real

time content of the page. Done on Yahoo, Sify and Zapak home pages, this

involved creating OTP creatives where the content was not embedded in the

banner but read in real time from an xml file. The xml file was constantly

updated with the current content of the respective home pages by a team of

content writers.

The effect was stunning; the viewer would see the exact content of the Yahoo,

Sify, Zapak home page turn to Diet Lingo, giving the feeling that the portals

themselves were updating the banner in real time.

Results/achievements


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This media innovation required a month of planning with the product teams

of all portals. Globally no portal had allowed ftp access to their servers to

allow banners to read content from an xml file in real time. The Dietalk

campaign generated 2 million visitors to the landing page and further

established Tata DOCOMO as a leader in product/service innovation

Tata DOCOMO Website

Changing the face of Indian Telecom Industry

With its positioning, revolutionary tariffs and unheard of innovations in both

product and communication, Tata DOCOMO, the 10th entrant in the Indian

telecom landscape has emerged as probably the most successful brand launch

in recent Indian history. The website has played a crucial role in establishing

this brand promise with consumers.

The Challenge

1. Create an unconventional web presence

2. Establish the brand promise of "Doing the New" through innovative

tools and features

3. Build consumer interaction with the brand online

The Solution - Welcome to Refreshingly Different Land

1. Unconventional design and clean simple UI

2. Large number of interaction tools to involve the consumer with the

"DO" brand and establish its product innovations


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3. Completely social with many features that encourage consumers to

engage in conversation with the brand

4. Innovative Consumer Engagement using the "Create" Co-creation

platform

All these tools have continuously helped Tata DOCOMO acquire new

customers and attain the highest net subscriber adds for six consecutive

months in a row.

4. Being Social

From the start the Tata DOCOMO website was built to be participative.

1. We were one of the few corporate websites to open each web page for

customer feedback and rating. Tens of thousands of visitors have shared

their views, opinions and criticism

2. Integrated Bookmarking to allow sharing of content across their social

networks


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3. From the first day of launch the website was linked to Twitter,

Facebook and Orkut accounts encouraging visitors to stay connected

with the brand through social networks

5. Technology to aid Consumers

1. A fully featured My Account section was made available to consumers

(even the low ARPU prepay customers) get a real time view of their

Tata DOCOMO Account. Features like last 10 call details for prepay

customers were an industry first and well appreciated by all.

2. The enquiry and complaint management system deployed at the

website was fully integrated with the back end enterprise system to

facilitate workflow based timely action and resolution.

3. Technology was taken a step further by integrating the website with the

billing, provisioning and customer databases to allow seamless signupsfor various schemes through the website itself. So if a consumer is

looking to signup for BuddyNet (Tata DOCOMO CUG group), send

SMS invitations to their friends to join BuddyNet or even check if their


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friend is part of BuddyNet they can do all of these from the website

itself.

4.The website boasts of web2sms and sms2web gateways which havesince been used for a variety of purposes including customer request

management, virals and games.

6. Innovative Consumer Engagement

The Tata DOCOMO brand is all about co-creation and user participation. The

website has kept pace by extending itself onto a large number of programs

through specific sections.

Create.tatadocomo.com

The create platform was created to allow users to co-create various aspects of

the brand communication.

1. The platform was launched with the create animation contest which

encouraged users to submit brand animation films with the winners

entry being televised on national television. The platform provided full

Youtube-like functionality and was a huge hit in the animator

community with almost a thousand entries.

2. The platform was immediately extended to create merchandise where

users submitted merchandising ideas and then to create music. The

users submitted variations of the brand signature tune. The create

platform has been a huge success for Tata DOCOMO in its effort to

allow users to be co-creators of brand communication.
http://create.tatadocomo.com/music.aspxhttp://create.tatadocomo.com/music.aspx


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The results

The website was launched towards the end of June 2009 and by December

the site had more than 1 million unique users per month. The growth has been

exponential and along the way left behind many of the incumbents. On a pure

subscriber to traffic ratio (an industry measure to check relative poll of

telecom websites) Tata DOCOMO is a clear no.1 ahead of even market leader

Airtel by a long distance. The youth brand that Tata DOCOMO set out to

build has been successfully created in the digital space through a balanced

mix of design, innovation, technology and engagement. But as they say the

journey to being the no. 1 telecom brand in India has just begun.


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Tata DOCOMO Online Advertising

Diet SMS Online Advertising Campaign

In June 2009 when Tata DOCOMO became the 10th entrant in the fiercely

competitive Indian GSM Telecom space it had its work cut out. To cut





launched Diet SMS. While everyone charged Rs. 1 per SMS Tata DOCOMOcharged 1 paisa per character.

The Mandate



you use, in this case only the characters you type.


The strategy was twofold. First it was necessary to establish the concept of

Diet SMS and then it was important to get people hooked to the cool concept

of shorter SMS.

The Solution Dietalk Campaign


short SMS as the next cool thing with the tag line Shorter is Smarter or

rather Shrtr is Smrtr. To establish the concept a Microsite was created


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(http://dietsms.tatadocomo.com/dietsms.aspx) to act as the destination of the

campaign.

1. A massive digital campaign was undertaken with 300 million

impressions served with never before media innovations like real time

OTP banners that changed the content of the Home pages of sites like

Yahoo, Sify and Zapak to diet lingo

2. The Microsite explained the concept of Dietalk and even featured a

Diet SMS handbook that featured hundreds of Diet messages

3. A social media viral contest was started across Twitter, Facebook and

Orkut where users were encouraged to Tweet, scrap or do status

updates using Dietalk (less than 15 characters).


Talking in Dietalk became a rage across social networks with more than

75,000 participants across social networks participating on a daily

basis.

More than 50,000 valid and unique dietalk messages were created by

users.

In all more than 2 million people visited the Microsite.

The #dietalk campaign increased the appeal of Tata DOCOMO

amongst the youth immensely. More than 50,000

fans/followers/members were added to the Tata DOCOMO presences

across Twitter, Facebook and Orkut.
http://dietsms.tatadocomo.com/dietsms.aspxhttp://dietsms.tatadocomo.com/dietsms.aspx


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On Twitter the hash tag #dietalk remained the top ten topics for India

across 3 weeks including being the number 1 hash tag for the day more

than once

Awards and recognition

The Diet SMS OTP media innovation is featured as a case study on the

Yahoo India website

Why the campaign/brand is deserving of an award

The campaign did not just try to communicate a new cool product offering, it

engaged the users in the core product offering itself using social media. By

intriguing users to Do the Dietalk it created a lasting impression in the

minds of the TG about the service as well as further reinforced the innovator

image of Tata DOCOMO

Tata DOCOMO Viral Advertising

Dietalk Campaign

In June 2009 when Tata DOCOMO became the 10th entrant in the fiercely

competitive Indian GSM Telecom space it had its work cut out. To cut






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launched Diet SMS. While everyone charged Rs. 1 per SMS Tata DOCOMO

charged 1 paisa per character.

The Mandate



you use, in this case only the characters you type.


The strategy was to get people hooked to the cool concept of shorter SMS.

What better way than to spread the Dietalk in a viral way through regular

social conversation of users online.

The Solution Dietalk Viral Campaign


short SMS as the next cool thing with the tag line Shorter is Smarter orrather Shrtr is Smrtr. A social media viral contest was started across

Twitter, Facebook and Orkut where users were encouraged to Tweet, scrap or

do status updates using Dietalk (less than 15 characters).

The beauty of the viral promotion was that users were updating their own

status messages or tweeting to their friends using Dietalk. This created

intrigue and curiosity amongst their friends and led more and more people to

jump into the viral contest.



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Talking in Dietalk became a rage across social networks with more than

75,000 participants across social networks participating on a daily

basis.

More than 50,000 valid and unique dietalk messages were created by

users.

In all more than 2 million people visited the microsite, and over 50,000

dietalk short messages were generated by the users.

The #dietalk viral increased the appeal of Tata DOCOMO amongst the

youth immensely. More than 50,000 fans/followers/members were

added to the Tata DOCOMO presences across Twitter, Facebook and

Orkut.

On Twitter itself the hash tag #dietalk remained the top ten topics for

India across 3 weeks including being the number 1 hash tag for the day

more than once

Tata DOCOMO Pay Per Second Integrated Campaign

In June 2009 when Tata DOCOMO became the 10th entrant in the

fiercely competitive Indian GSM Telecom space it had its work cut out.

To cut through the clutter Tata DOCOMO positioned itself as the

innovator brand with the tag line "Do the New". And then it shook the

Indian telecom market by changing the billing cycle from pay per

minute to pay per second. The rest is history

The Mandate


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Position Tata DOCOMO as an honest, transparent company that values

every paisa of the consumer. Make Tata DOCOMO the most preferred

telecom service provider in as short a time span as possible


The strategy was to get people to realize how much extra they have

been paying by paying per minute. The objective was to position all

other operators as "dishonest" for charging consumers even for what

they did not use. The campaign that stretched for 4 months hammered

the Indian consumer with a high decibel integrated campaign with "Payfor what you use"

The Solution "Pay Per Second Campaign"

The solution was the "Pay Per second" campaign. The campaign

initially started with the theme of "second is the new minute" and

moved to "Why Pay for the Unused". It got tactical with "Why does

your operator not count in seconds". The campaign was everywhere,

from hoarding across the country, high GRP TV campaign, Radio,

Internet, Social Media and even at malls and public places.

Not only did the campaign rely on communication it created interactive

calculators on the internet as well as in public places where people

could input their calling pattern and check their life time savings if they

were on Tata DOCOMOs per second pulse.


Almost as soon as the campaign was launched, Tata DOCOMO became

the fastest growing mobile operator in India. From July to Dec 2009 the


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trend continued with Tata DOCOMO garnering 22 million subscribers

in 6 months flat. TRAI stepped in and suggested that pay per second is

in consumer interest and every operator should offer it.

The pay per second paradigm was strongly resisted by incumbents but

in face of mass customer exodus everyone was forced to follow suit. At

the end the Indian consumer was left with lower mobile bills and Tata

DOCOMO became a force to reckon with in the Indian Telecom space.

Board of Directors

Mr. Ratan N. Tata

Designation : Chairman

Company : Tata Teleservices Ltd.

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Mr. K. A. Chaukar

Designation : Managing Director

Company : Tata Industries Ltd.

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Mr. Srinath Narasimhan

Designation : Managing Director &

Mr. Anil Kumar Sardana

Designation : Director
http://www.tataindicom.com/t-aboutus-ttsl-bod-rtata.aspxhttp://www.tataindicom.com/t-aboutus-ttsl-bod-chaukar.aspxhttp://www.tataindicom.com/t-aboutus-ttsl-bod-rtata.aspxhttp://www.tataindicom.com/t-aboutus-ttsl-bod-chaukar.aspx


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CEO

Company : Tata Teleservices Limited

&

Tata Teleservices (Maharashtra)

Limited

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Company : Tata Teleservices

Limited

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Mr. I. Hussain


Company :Tata Sons Ltd.

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Mr. N. S. Ramachandran

Designation : Director,

Company : Tata Teleservices Ltd.

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Mr. Anuj Maheshwari


Company : Temasek Holdings

Advisors

India Pvt Ltd., ("THAIPL")

Mr. Masatoshi Suzuki

Designation : Senior Executive

Vice President

and Member of Board of Directors

Company : NTT Docomo, INC.
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Mr. Kazuto Tsubouchi

Designation : Executive Vice

President

Chief Financial Officer


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Dr. Kiyohito Nagata

Designation : Senior Vice

President Responsiblefor Product Business Strategy


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RESEARCH METHODOLOGY

WHAT IS RESEARCH METHODOLOGY?

It is the science that tells the method of doing research .it mainly

consists of following steps:
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Developing research design

Determining the data collection method

Developing sampling plan

Conducting field work

Research in common parlance refers to a search for

knowledge one can also define research as a specific topic

The word research has been derived from French

word researcher means to search

DEFINITION OFRESEARCH METHODOLOGY:

Research may be defined as a careful investigation of

enquiry specially through search for new facts in any branch of

knowledge in a technical sense research comprise defining problems,

formulating hypothesis or suggested solutions; collecting, organizing

& evaluating data; making deductions& reaching conclusion &at last

carefully testing the conclusion to determine weather they fit the

formulating hypothesis.

RESEARCH DESIGN:


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Research design is the conceptual structure within which

research is conducted. It constitutes the blueprint for collection,

Measurement and analysis of data. The design use forcarrying out this

research is descriptive.

RESEARCH DESIGN USED IN THE SURVEY:

Considering the objectives of the study and also the

importance of the decision it was decided to undertake an exploratory

survey.

DATA COLLECTION:

Types of Data:

1. Primary Data-

primary data are those are fresh and collected for

the first and thus happen to be original characters.

2. Secondary Data-

It is the data that is already been collected by

someone else.

3. In this survey I used both primary and secondary data. All information

collected through questionnaire


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DATA SOURCE:

The sources of collection of secondary data are:

Questionnaire

Books

Websites

Magazine

Brochure

SAMPLING PLAN:

It is very difficult to collect information from every

member of a population. As time and costs are the major limitation that

the researcher faces.

A sample of 30 was taken the sample size of 30 individuals

were selected in the random manner to from sample and data were

collected from them for the research study.

ANALYSIS AND INTERPRETATION:

Data collection through questionnaire and

personnel interview resulted in availability of the desired information

but these were useless until there were analyzed various steps required

for this purpose were edition, coding and tabulating. Tabulating refers

to bringing together similar data and compiling them in an accurate


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and meaningful manner. The data collected by questionnaire was

analyzed interpreted with help, bar chart and pie chart.

Tata Do Co Mo.rtf

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