Taste Of River North

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Transcript of Taste Of River North

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2. Summary
The River North restaurant, arts and entertainment scenes took center stage again at the Taste of River North 2010, held on Saturday, July 17th and Sunday, July 18th at Erie Park.The fest gave food lovers and weary art shoppers a taste of the best of everything the trendy River North neighborhood has to offer along a picturesque green riverfront setting.The event continued to experience growth, surpassing previous years attendance and consumption marks. Traffic PR & Marketing implemented a strategic publicity plan to create buzz for Taste of River North. Press placements were secured in the following outlets:
3. BROADCAST
FREE PLACEMENT
ABC 7 TV (10 pm news)
NBC 5 (web Around Town)
WCIU TV (Live morning Show cooking segment with Kinzie Chophouse)
WGN TV (Live mid-Day cooking segment with English)
B96 Radio
4. PRINT
FREE PLACEMENT
Chicago Parent Magazine
Chicago Magazine (Summer Hot List article)
Chicago Reader (multiple placements)
Chicago Scene Magazine
Chicago Sun-Times (Cool Things To Do article and Family Fun article)
5. PRINT (continued)
FREE PLACEMENT
Chicago Tribune (multiple placements)
Chicago Tribune Sunday Magazine (Summer Pleasures article)
Lake County News-Sun
RedEye (multiple placements)
Time Out Chicago (multiple placements)
6. ONLINE
FREE PLACEMENT
312 Dining Diva
ABC7.com
Centerstage
Chi Guide
Chi Town Daily News
Chicago Citysearch
Chicago Magazine
Chicago Now
7. ONLINE (continued)
FREE PLACEMENT
Chicago Parent
Chicago Reader
Chicago Scene
Chicago Sun-Times (multiple placements)
Chicago Tribune (multiple placements)
Chow Hound
Daily Herald
Examiner
8. ONLINE (continued)
FREE PLACEMENT
Explore Chicago (City of Chicago website)
Facebook
Festival Hopper
Food Spotting
Going
Jambase
Last FM
Local Tourist
9. ONLINE (continued)
FREE PLACEMENT
Metromix(multiple placements)
MySpace
Planet 99
Privy Doll
Time Out Chicago (multiple placements)
Twitter
Up Chicago
When
10. ONLINE (continued)
FREE PLACEMENT
WCIU.com
WGNTV.com
Yahoo
YouTube
Your Trendy
Yelp
Zvents
11. Paid Placement
Redeye July 7 issue
Redeye Weekend July 10 issue
Redeye July 14 issue
Metromix.com Festival Guide
12. LINKS to select Do-Division media impressions
http://www.www.chicagoscene.com/events.htm
http://www.chicagoparent.com/picks/14-fests-all-about-food
http://www.explorechicago.org/city/en/things_see_do/attractions/tourism/erie_park__park_no.print.html
http://www.upchicago.com/chicago-summer-food-festivals
http://www.privydoll.com/2010/05/fashion-radar-haute-street-festival.html
http://upcoming.yahoo.com/event/6557573/IL/Chicago/Taste-of-River-North/Erie-Park/
http://www.centerstagechicago.com/restaurants/articles/othertastesofchicago.html
http://topics.treehugger.com/article/08BM9CR8I35tC?q=%22human-powered%22+OR+%22man+powered%22+OR+%22pedal+powered%22+OR+%22people+powered%22
http://www.suntimes.com/entertainment/weekend/2405120,061810-TheMix.article
www.beeonthelist.com/?neighborhood=River+North
13. LINKS to select Do-Division media impressions (continued)
http://www.chicagonow.com/blogs/thats-awesome/2010/07/come-and-taste-river-north.html
http://www.google.com/url?sa=X&q=http://www.chicagoreader.com/TheBlog/archives/2010/07/14/this-weeks-food-and-drink-events&ct=ga&cad=:s7:f2:v0:i0:lt:e1:p1:t1279203024:&cd=JgPA2x6dU6I&usg=AFQjCNFBqLBM9zUqhwVZsvySJQG0nvUajw
http://www.wgntv.com/news/middaynews/wgntv-lunchbreak-english-lobster-cakes,0,2742735.story
http://www.chicagonow.com/blogs/show-me-chicago/2010/07/chicago-events-transformers-3-on-the-mag-mile-pitchfork-festivals-garden-walks-and-more-in-the-weekend-wrap-for-july-17-through-july-19.html
http://www.thelocaltourist.com/events/river-north/taste-river-north-0
http://abclocal.go.com/wls/story?section=news/bizarre&id=7561948
http://www.yourtrendy.com/TasteOfRiverNorth2010.html
www.planet99.com/chicago/events/156184.html
www.foodspotting.com/...of.../41765-smoked-brisket-slider
http://www.eventful.com/naperville/events/taste-river.../countdown
14. LINKS to select Do-Division media impressions (continued)
http://www.suburbanchicagonews.com/newssun/entertainment/2526042,5_5_WA23_CHICAGO_S1-100723.article
http://www.wgntv.com/news/middaynews/wgntv-lunchbreak-english-lobster-cakes,0,2742735.story
http://www.thechiguide.com/beta/event/FoodAndDrink/Taste-of-River-North-At-Erie-Park/
http://www.chicagotribune.com/topic/us/illinois/cook-county/chicago/river-north-PLGEO100100501257300.topic
http://www.centerstagechicago.com/neighborhoods/RiverNorth.html
http://www.comedysportzchicago.com/index.php?option=com_content&view=category&layout=blog&id=1&Itemid=94
http://www.upchicago.com/chicago-summer-food-festivals
http://chowhound.chow.com/topics/719829
http://www.jambase.com/shows/Shows.aspx?ArtistID=&VenueID=95918&City=&State=&Zip=&StartDate=&EndDate=&Rec=False
http://chicago.metromix.com/events/essay_photo_gallery/photos-taste-of-river/2071271/content
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