Taste of Mexico 2013

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

TASTE OF MEXICO Online Marketing, Print Advertising, Social Media

and Print Advertising Campaign DMA: Los Angeles

Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

Campaign Recap

Banner Ad – 1.7 Million Impressions, 346 clicks • Trailer - 116 page views Dedicated Email– 24K+ sent, Opens – 2,401, Clicks – 59,

Photo Gallery - 136 Page Views Newsletter Banner Ad 8X – 24K+ emails, 2,512 page views, 54 clicks Bitly Clicks - 415, Sweepstakes – 1,616 page views, 483 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,038 Online Content – 1,769 page views • Online Calendar - 92 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Campaign Related Page Views – 8,642 Total Clicks – 459

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Bitly Tracking Links Event Brite Link - 346

Official Website Link - 69

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 600K. Clicks – 346.

Dedicated Email

Delivered – 24,212 Opened – 2,401

Clicks – 59

Online Content

Page Views – 543 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Content 2 Page Views – 301

Website Traffic Page Views – 519,000/month


Online Content 3 Page Views – 925

Website Traffic Page Views – 519,000/month


Campus Circle

Newsletter Emails – 24,195 Opens – 2,512

Campaign Clicks – 34 Total campaign clicks

- 54

Online Calendar

Post



Client Trailer



Photo Gallery



Sweepstakes Page Views – 1,616

Entries – 483 Website Traffic Page Views – 519,000/month


Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Posts Facebook – 6,485 likes Twitter – 3,038 followers

Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,038 followers

Taste of Mexico 2013

Documents

Transcript of Taste of Mexico 2013