Student: Name email address 2BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

TasteBudTasteBudThis is a service aimed specifically towards blind and visually im-paired people but can also appeal to the rest of the public. It is de-signed to encourage culinary exploration when supermarket shop-ping by delievering varied menus with new oppotunites to broaden your taste buds.

‘Taste Buds’ will delievery a weekly promo containing ‘a hand picked 3 course meal’ specific to the tastes of the recipitant. In addi-tion to the recipe and ingrediants the leaflet will feature money off vouchers and discounts relevant to the products on the recipe.

The process of ‘Taste Buds’ will be as follows:• In order to create awareness we will send an intial promo

through the post to all blind peoples address, introducing them to the brand and service.

• This promo will contain a 3 course meal as well as information on how to apply online and set up a profile selecting preferences e.g. allergies, likes, vegetarian, local supermarket...

• Once your profile is complete, we post you our menus according to your taste, containing exciting and varied menus from around the world.

• take to the shops, with your new recipe with ingrediatents as well as money off vouchers.

• Cook and eat following our simple step by step guide • Log into your online profile and tell us what you think, blogging

community talking about favourite recipe and menu of the week, • keep menu card for future references.

The shopping list with a twist

Student: Name email address 4BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

Our service has a wide audience but targets the blind and visually impaired community in particular. After research into how the blind prepare and carry out supermarket trips, we discovered they can not be spontaneous when choosing products and must always have a shopping list prior to going shopping. Hence always sticking to the same shopping list, meaning always eating the same foods.

Our aim for ‘Taste buds’ is to encourage the blind to experiment with new recipes and menus. However as our brand evolved, we realised that we could target a much wider audience: students, par-ents, singles, families. Anyone who enjoys a surprise in the mail and is eager to expand their culinary lifestyle.

We envision our brand to be fun, easy, encouraging, fresh, social and practical.

Our service will provide an oppotunity for the blind community as well as any individual of all ages, cultural backrounds, gender, de-mographics and social status to be inspired by new and varied menu ideas for their daily lives. It will not only introduce novel ingredients to each individual’s food range but encourge curiosity and the will to try something different.

HELLO

Student: Name email address 6BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

ITALIANSPANISH

CHINESE

MEDITERRENEANINDIAN

MOROCCAN

THAI

MEXICAN

CARIBBEAN

Try something new today... Explore exciting culinary cultures...

Student: Name email address 8BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

TasteBudTasteBud

VISUALS

SPICY ORANGEDEEP RED

PALE GREEN

BLUEYELLOW

TEAL

Student: Name email address 10BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

FuturaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

FuturaABCDEFGHIJKLMNOPQRSTUVWXYZ

PeneABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

TYPE

PeneABCDEFGHIJKLMNOPQRSTUVWXYZ

Student: Name email address 12BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

How does a person with low vision recognise your brand?

- Embossed logo, easy to recognize- Simple layout- Clear large font- Contrasting colours- Braille

How does a person with normalvision recognise your brand?

- TasteBud logo- Colour Palette- Signature visuals (mustache, speech bubbles ect)- Presence of Braille

MEET THE TEAM

YO I’m Lauren

BonjourI’m Louise

Hullo old chap! I’m Freddie

Student: Name email address 14BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

What is it like to be blind?

“The bus ride felt so long and I couldn’t listen to music be-cause I had to listen out for my stop”. - Lauren

“I had to ask for help to get off the bus because I couldn’t gage the width of the gap”. - Lauren

“I had to ask for help to get of “My senses were much more acute and I felt the ‘bumpy’ pavement for the first time”. - Louise

“The trickiest part was paying for my ticket: All my cards felt the same and so did the cash. In the end I had to ask the vendor for assistance”. - Louise

Student: Name email address 16BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

“I tried to pour myself a cup of tea but the mug overflowed and i burned my finger”. - Freddie

It was so frustrating, I couldn’t tell if my hair looked reem.”- Freddie

“It was really unnerving even just to walk in the streets because I didn’t know what was in front of me”.- Louise

“I noticed sounds and smells I’d never noticed before”. - Lauren

Colourful bold graphics

Clean simple interface

Double sided:braille & print

Beautifully photographed food

WHAT DO

YOU SEE

Diffrent Textures

Tactile Stickers

Embossed/debossed logo

WHAT DO

YOU FEEL

Student: Name email address 20BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

WHAT DO YOU TASTE

Because imagery is the strongest sense to sighted beings, there is a photograph of the delicious meal in question on the front of our leaflet. For the non-blind user, this image is the stimulant which makes them want to cook the recipe. Our mouth start to water when we see it and it triggers a de-sire for that particular food.

However for the blind user, we had to think of another way to stimulate their appetite. Instead of showing the food, we describe the food (in braille and on the podcasts) with great detail, with emphasis on tasty, succulent, mouth-watering adjetives.

WHAT DO

YOU smelll MELTING BUTTER

SIZZLING ONION

SMOKEY BACON

JUICY PINEAPPLE

OOZING CHOCOLATE

CRISPY PORK

TENDER MOZARELLA

Student: Name email address 22BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

WHAT DO

YOU HEAR SIZZZZZLECRACK

POPSIMMER

BUBBLEFRIZZLE

SPUTTERMMMMM

The sound of the envelope com-

ing through the letterbox provokes

excitement and curiosity

Tastebud would be advertised on the radio, including on the RNIB channel and other frequencies with a wider audience .

A big part of our service would be our website. This includes podcasts and videos of how to prepare and cook the recipes. They would be very clear and extremely detailed to suit a blind persons needs,

Student: Name email address 24BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

Hello Felix.

Your New Podcasts are ready.

Our website is clean and simple

4 easy steps for everyone:

1. Create your TasteBud account by choosing a username and password. We also need your email address and home ad-dress.

2. Give us a bit of info about you. What do you usually eat? What do you love and what do you hate? Are you vegan? Allergic to something?

3. Browse our selection of delicious recipes and tick those which intrigue your senses. This gives us an idea about your tastes so we can tailor meals just for you.

4. Surprise! Your FREE TasteBud leaflet arrives through the post. Includes: shopping list, recipe and coupons for great deals relating to that very recipe!

6. Loved it? Hated it? Tell us what you think by going back onto your TasteBud page and modifying your preferences. We’ll make sure you get somehing inno-vative and delicious every time.

5. Go shopping according to the list and cook your tasty new meal with help from our online podcasts and videos.

Student: Name email address 26BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

Hello Felix,

4 pork chops2 red onions2½ tbsp molasses sugar1½ tsp tamarind paste2cm root ginger1 red chilli3 garlic cloves1 lime50ml orange juicesalt and black pepper400g pineapple

Now follow this easy recipe

1. Put the chops into a shallow ceramic or glass dish.

2. Mix all the remaining ingredients together, except the pineapple, and pour over the chops, turning them in the marinade to make sure they are well covered.

3. Cover and leave to marinate in the fridge for about an hour. 4. Preheat the oven to 170°C (fan)/190°C/gas mark 5

5. Arrange the chops and their marinade in a shallow ovenproof dish, with the pineapple and onion wedges tucked in around them. Mix everything together with your hands.

6. Bake for 35–40 minutes.

7. Check to make sure that the pork is cooked through – it should be white rather than pink in the middle.

8. Serve the chops straight from the baking dish with all the lovely cooking juices from the chops.

Felix’s shopping list

serves

4mins

60level

1

Big Deal!Tear-away these

coupons to get the best deal for this meal.

Big Deal!Tear-away these

coupons to get the best deal for this meal.

HALF PRICEPORK CHOPS

Sainsbury’s BasicsBritish Pork Chops

£1PINEAPPLES

Sainsbury’s Basics

Orange Juice2 for 1

TasteBud collaborates with Sainsbury’s to

bring yout the best bargains and make your shopping experience that

much more exciting.

Pork chops with pineapple, molasses & tamarind

We have a new recipe

for you!

www.tastebud.com Delicious Carribean flavours customised just for you.

Your suprise shopping list, recipe and coupons delived to your door!

Everything is personalised and tailored to your tastes

Student: Name email address 28BA Graphic Product Innovation 2011| LCC Invisible Signs Brand Name

In conclusion, this project was probably the most challenging of the year. As graphic designers we rely on our - and our audience’s - sense of sight. Everything we make is essentially visual, so to take that vital factor away from us was extremely difficult.

However, a challenging brief is a constructive one. I feel that I have learned a great deal these past few months, from researching the blind and visually impaired, to feeling and behaving like them: I walked to the cinema blind-folded and tried to pay for my ticket, I tried to make myself a sandwich with my eyes closed, and even the easiest task like putting my shoes on became a frustrating task. So my awareness towards the blind and visually impared community had considerbaly increased.

For the first few weeks I had so much trouble coming up with great solutions to the brief, but when I sat down to discuss it with Lauren and Freddie, dozens of ideas came to us and we decided to work as a group. I feel we worked really well together, firstly because we get along, but mostly because we each have our area of ex-pertise in the design process so the different tasks are distributed very smoothly.

Once we had our concept, we all really enjoyed creating the Taste-Bud brand. This is our first real branding brief and the fact that it was also “live” (set by Hugh from the RNIB) made us all the more eager to work hard. The part I enjoyed the most was designing our brand’s identity - choosing the colours, fonts, images, style, visuals ect - which I must admit was also our weak point because in the end we didn’t focus as much on the blind user. We have plenty of great ideas to include both blind and fully sighted individuals into our brand but the lack of time and rushed deadline didn’t allow us to properly present our non-visual ideas.

We’ve even got a

Super simple iphone application