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illuminate Education

Task Outline | Marketing Materials

PurposeDemonstrate examples of the marketing materials you use to connect with your customers.

Social Media ContentAs social media is a key platform to promote businesses in the current age, teams need to develop around two weeks worth of content which is either shared;

- By being posted on a live and public social media account for your business idea, or- Using the table below as a template to prepare the content.

RequirementsTo hand in your social media content, either put a link to the social media account into a document or upload the table with your content through the website.

Examples of Marketing MaterialsTeams will also need to choose to produce marketing materials from the following list;

- Video Marketing (Television Commercial / YouTube / etc.) which cannot be longer than 60 seconds.Requirements: Upload to YouTube, then submit the YouTube link in a document via the Resources website.

- Audio Advertising (Radio Advertising / etc.) which cannot be longer than 30 seconds.Requirements: Upload MP3 to the Resources website

- Website which must be viewable to the public.Requirements: Upload a link to the Resources website

- Printed Material (Poster / Flyer / Brochure / etc) which cannot be larger than A4 in size.Requirements: Upload the design to the Resources website

- Email NewsletterRequirements: Export as a PDF and upload to the Resources website

- Newspaper Article or Story which cannot be larger than A4 in size.Requirements: Upload the document to the Resources website

Posting Date & Time

Visual Content (Images / Videos / etc.)

Caption / Written Content

Example

Monday, 9:37am

Today was just another stunning day out here on the West Coast.When there's not a cloud in the sky but some steam from our locomotive in the air, there's something magical about the unspoilt Tasmanian wilderness that still takes our breath away.