Task Force Business Models

Co-funded by theEuropean

Commission

Task Force Business ModelsIoT-EPI Common Workshop, 3 June, 2016

Valencia, Spain


Commission

Objective

The overall goal of the TF04 Business Models is

to enable new business based on the project's

platform technology.

In this context we will take a detailed look at the

different segments of value creation (value

chain) and support the analysis & creation of specific

Business Models for these segments.


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Topics to be addressed in this TF…besides the creation of Business Models

Creating different value chain/network scenarios and defining the most relevant segments for value creation

Analysing Revenue models and revenue streams between different actors

Identifying stakeholders and potential cooperation partners along the value chain (esp. to meet the needs of SMEs)

Most important topics according to the EPI project survey:


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Topics to be addressed in this TF

Developing effective Marketing & Sales strategies

Financial planning (e.g. calculating break even points for different scenarios)

Deep Dive: Open Source Business Models and related IP/Licensing challanges

Important topics according to the EPI project survey:


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Agenda Topic Format Who?

13.30-13.40 Welcome Words / Introduction Introduction Coordinators

13.40-14.20 Taxonomy of Business Models incl. Value Creation Segments (Value Chain vs. Value networks)

Presentation Silicon Saxony

14.20-15.00 Business Model Case Study Jackson Bond / Co Founder “Relayr”

Presentation Q&A

Guest Speaker Jackson Bond

15.00-15.30 Coffee Break

15.30-17.40 Business Cases prepared by the EPI-projects (incl. feedback of the group and expert)

7 Presentations All EPI-projects

17.40-18.00 Next steps Guided discussion Coordinators


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Short Introduction


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Next steps / Suggestions

1st Suggestion: Overview Business Models in IoT We are looking for an external expert who could drive the knowledge transfer regarding Business Models and Value Chains in IoT and who also integrates the BM canvas prepared by each project. The expert should highlight mentioned challenges, such as the chicken-egg problems while setting up the Big-IoT Market place. He/she could also elaborate on the task of combining a collaborative approach (ecosystem building) with profit driven (protected?) one. If you have a reliable person in mind who could take over this task, please let me know. > Part 1 of this workshop as Webinar / Part 2 in f2f meeting in Vienna

2nd Suggestion: Deep Dive Open Source Business Models Some projects gave the feedback that they want to learn more about how to set up Business Models based on Open Source. We'll cover this in an initial webinar with an external expert. Further needs/steps will be discussed afterwards. > Part 1 as as Webinar / Part 2 tbd afterwards

3rd Suggestion: Business Model ChallengeBe-IoT has the possibility to support an EPI Business Model Challenge. This could be done in cooperation with Universities for Entrepreneurship and similar stakeholders. The price could be a small amount of cash and/or participation in the next SenZations summerschool and/or Invitation to the EPI IoT-lab... etc. A Business Model Challenge is not only a good chance to get additional ideas but also to drive community building and project promotion. > Q4 2016 / Q12017


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Thank You!


Commission

- Jonas Lindkvist (Be-IoT)- Richa Sharma (Be-IoT)- Kathleen Olstedt (Be-IoT)- Laura Kohler (Be-IoT)- Arne Boering (BigIoT)- Dimitries Leonardos (BigIoT)- Ivano Gauna (BigIoT)- Werner Schladofsky (BigIoT)- Alex Sanchez (Inter-IoT)- Maria Ganzha (Inter-IoT)- Mariano Cecowsky (Inter-IoT)- Remco von Berg (Inter-IoT)- Ron Schram (Inter-IoT) - Sergious Soursos (symbIoTe)- Srdjan Krco (TagItSmart)

- Anne Hoeer (Unify)- Frank Bösenberg (Unify)- Stefan Vanya (Vicinity)- Victor Oravec (Vicinity)- Carna Radojicic (Vicinity)- Flemming Sveen (Vicinity)- Juan Rico (Vicinity)- Charalampos Doukas (AGILE)

Registered members:Please add your name if you are missing


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Task Force Business ModelsTaxonomy of business models incl value creation

segments

IoT-EPI Common Workshop, 3 June, 2016Valencia, Spain


Commission

Topics to be addressed in this TF…besides the creation of Business Models

Creating different value chain/network scenarios and defining the most relevant segments for value creation

Analysing Revenue models and revenue streams between different actors

Identifying stakeholders and potential cooperation partners along the value chain (esp. to meet the needs of SMEs)

Most important topics according to the EPI project survey:


Commission 12

Tech

nolo

gy /

Mat

eria

l P

rovi

der

Com

pone

nt

Sup

plie

r

Sm

art O

bjec

ts

Pro

vide

rSecurity Enabler

(HW, SW)

Con

nect

ivity

P

rovi

der

Dat

a A

naly

tics

and

Clo

ud

Sys

tem

In

tegr

ator

Sol

utio

n an

d S

ervi

ce

Pro

vide

r

End

-use

r

Standards and Test

Service Enabler

IoT Value Chain


Commission 13

Technology / Material Provider

Component Supplier

Smart Objects Provider

Security Enabler (HW, SW)

Connectivity Provider

Data Analytics and Cloud System

Integrator

Solution and Service Provider

Customer

Standards and Test

Service Enabler

IoT

From Value Chain to Value Network

shift the focus from the company to the ecosystem level when defining the business logic

Key issue: matching value proposition and customer segment

Data, Data, Data

Connectivity Provider

Data Analytics and Cloud System

Integrator

Solution and Service ProviderSmart Objects

Provider

Component Supplier

Component Supplier

Security Enabler (HW, SW)

Standards and Test

Service Enabler


Commission 14

Hidden revenue

Pay per Use

Two sided market

AuctionLeverage customer data

Rent or Buy

Self Service

Cross selling

Experience selling

Mass customization

Push to Pull

Direct sell

Affiliation

Cash machine

E-Commerce Long tail

Make More

User designed

Business Model (patterns)

Usually more thank one business model per company

-> described in the deliverable


Commission 15

Business Model Families (Example)

Car-Sharer

Google

Experience sellingCross selling

IKEA

Self Service

Rent or Buy

Pay per Use

Hidden revenueLeverage Customer dataTwo sided market


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IoT Business (Model) Mapping


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Conclusion + next steps

•Distinction between product based and service based business models -> Taxonomy + examples

•Mapping of use cases on value chain (network) •Turning use cases into business cases


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Thank You!


Commission

IoT Project Mapping

Task Force Business Models

Technology

Transcript of Task Force Business Models