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Here are two advertisements that I really like and have inspired my ideas

for my own horror film trailer

I am the gadget master

http://www.youtube.com/watch?v=fT9QKhWVL10

What I like about the advert...

I like the fact that its very modern and up to date, its bright, cheerful and vibrant which makes a viewer happier when they see the advert. I like the idea of mixing reality with fiction/a puppet; its creative and makes the advert more eye catching than other adverts and also more interesting due to its uniqueness.

How I’m going to use this in my own work...

After looking at this advert I have decided that I’m going to use lots of different shots, movements and angles much like they have; which is impressive in such a short time period.

In concerns with the music choice; it links with the bright happy modern vibe it is trying to create so for my horror I will do a similar thing but at the same time opposite (by using scary, dark, tense music).

T-mobile Dancehttp://www.youtube.com/watch?v=VQ3d3KigPQM

What I like about the advert...

I like the idea of happiness being spread amongst people who don’t know each other in a place unexpected (normally people are just passing through to go to work so this would brighten up your day). I like how unexpected it is and randomly people who you don’t think are going to join in do.

I love how after they’ve stopped dancing they all just walk away and appear to go back to their daily lives; it brings a sense of freedom and excitement to every lives and routines making it a very happy and eye catching advert to watch.

How I’m going to use this in my own work...

After looking at this advert I have decided that I’m going to use an establishing shot to set the scene of my film trailer so my audience are aware of where the film is set and they are able to instantly make connections with stereotypical things that remind them of that setting.

Another thing I particularly liked that I want to use in my own work is the use of hand held shots. I think this makes the situation seem more realistic and for a horror movie I think it would create a great effect in scaring the audience

Lastly, overall I like how the whole situation was so unexpected. In my own work due to the fact that it is a horror I’m not going to do the same thing but I would like to take this “unexpected” factor and create shots that surprise and audience and hopefully scare them.